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Migration guide for PAPI users

Are you a PAPI user? This article has an overview of the Criteo API endpoints you can use to replace your PAPI connections. This will help you migrate before the PAPI deprecation by April 2021.

First, you will need to complete your onboarding in our new Developer Portal as indicated in the onboarding checklist. Then, you will be ready to start migrating your PAPI endpoints.

Below, you can see the Criteo API's equivalent for your PAPI endpoints.


Criteo API equivalent


Retrieves generic information about the advertiser (name, email of the primary admin, currency, timezone, and country)


Retrieve your advertisers' ids and names. This endpoint does not include the email of the primary admin, currency, timezone, or country information


Returns the campaigns of the advertiser (can query one or more)


Retrieve your adSet for a specific advertiser

Returns all categories for all the partners of the advertiser


Retrieve your campaigns and categories for a specific advertiser
Filter result per category status

Available soon


Returns the budgets of the advertiser (can query one or more)


Retrieve budgets for your portfolio


Returns the max date available in the statistics storage

This field is not relevant anymore. This was necessary in PAPI due to the asynchronous nature of the Statistics reports. Through the Criteo API, reports are instead pulled in real-time.


Changes the CPC of one or more campaigns and of their associated categories


Set new bid values to your campaign.

Bidding per category will be available soon.


Enables/disables the ability to bid on a category

Update Category-Level bids for a Campaign

Available soon


Launches the generation of a statistics report along with the dimension Campaign or Category, with the granularity Day or Hour, for a given time period.


Retrieve data related to your campaigns' performance. You can customize the specific metrics returned and the dimensions that the data is grouped by (including all the previous dimensions and temporal granularity)

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