[Statistics] Metrics
Naming Convention
Metrics are created with a common structure, such as: SalesAllPc30d
The naming follows the following pattern:
[Measurement][Devices][AttributionModel][LookbackWindow]
Elements of the Naming Convention
Measurement
What you would like to measure in your report.
Clicks
, Displays
, AdvertiserCost
, etc. (see full metrics list)
Devices
Cross-device sales are sales that occurred on a different device than the one where the click occurred. Specifying All
includes cross-device sales.
All
Attribution Model
A sale is attributed when your customer sees or clicks an ad and converts within a specified window of time. It could be post-click, post-view or your custom attribution, if you send us your attribution data for sales.
Pc
,Pv
, ClientAttribution
If you are using a newly introduced lookback window (PC1D, PC7D), your request won’t return data prior to January 1st, 2020. The request will deliver a 0 for these metrics.
Lookback Window
The time between a sale and the view or click of an ad.
30D
, 7D
, 1D
, 24H
Full List of Metrics
Metrics refer to measurements such as clicks, revenue, or cost per visit.
All metrics available in Criteo Management Center are available through the Statistics API v2.
This following is a list of available metrics in Criteo Management Center (bolded) and their corresponding metric names for the metrics
array of your request.
A note about percentages
Percentages will be returned as decimal values between 0 and 1. For example, 99.99% will be returned as .9999
Clicks
The number of clicks driven by your ads.
Clicks
Displays
The number of ad impressions served on publishers via Criteo.
Displays
Viewed displays
The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
ViewableDisplays
Unviewed displays
The number of ads that have not been viewed. A display that doesn't meet the viewed displays' criteria is considered unviewed.
NonViewableDisplays
Untracked displays
This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner)
UntrackableDisplays
Cost
Total money spent on Criteo advertising.
AdvertiserCost
Qualified Visits
The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click.
QualifiedVisits
Visits
The number of users on the target website or app for which at least one event occurred within the hour following a click.
Visits
Cost per Visit
The amount of money spent per visit to your website or app.
CostPerVisit
Bounce Rate
The proportion of website visitors leaving after only viewing one page.
BounceRate
Potential Displays
The number of display opportunities, or the number of bid requests received.
PotentialDisplays
Win Rate
The number of displays divided by the total number of display opportunities.
OverallCompetitionWin
Sales
The number of transactions or conversions resulting from Criteo ads.
SalesClientAttribution
,SalesAllClientAttribution
,SalesPc30d
,SalesAllPc30d
,SalesPv24h
,SalesAllPv24h
,SalesPc30dPv24h
,SalesAllPc30dPv24h
,SalesPc1d
,SalesAllPc1d
,SalesPc7d
,SalesAllPc7d
Revenue
The amount of money generated by online sales.
RevenueGeneratedClientAttribution
,RevenueGeneratedAllClientAttribution
,RevenueGeneratedPc30d
,RevenueGeneratedAllPc30d
,RevenueGeneratedPv24h
,RevenueGeneratedAllPv24h
,RevenueGeneratedPc30dPv24h
,RevenueGeneratedAllPc30dPv24h
,RevenueGeneratedPc1d
,RevenueGeneratedAllPc1d
,RevenueGeneratedPc7d
,RevenueGeneratedAllPc7d
Exposed Users
The number of users who have been served an ad.
ExposedUsers
Audience
Potential users who could be served an ad.
Audience
Reach
Share of potential users who have been served an ad.
Reach
A Note about Audience and Reach with the Category Dimension
The algorithm used for merging audience count across categories is non-commutative (by design).
It is expected that Audience and Reach metrics produce slightly different results when queried with and without the category dimension.
Average Cart
Average revenue generated by a conversion or sale.
AverageCartClientAttribution
, AverageCartAllClientAttribution
, AverageCartPc30d
, AverageCartAllPc30d
, AverageCartPv24h
, AverageCartAllPv24h
, AverageCartPc30dPv24h
, AverageCartAllPc30dPv24h
, AverageCartPc1d
, AverageCartAllPc1d
, AverageCartPc7d
, AverageCartAllPc7d
CTR (Click Through Rate)
Percentage of users served an ad who clicked.
ClickThroughRate
CVR (Conversion Rate)
Percentage of conversions or sales compared to the clicks that occurred.
ConversionRateClientAttribution
,ConversionRateAllClientAttribution
,ConversionRatePc30d
,ConversionRateAllPc30d
,ConversionRatePv24h
,ConversionRateAllPv24h
,ConversionRatePc30dPv24h
,ConversionRateAllPc30dPv24h
, ConversionRatePc1d
,ConversionRateAllPc1d
,ConversionRatePc7d
,ConversionRateAllPc7d
COS (Cost of Sale)
Advertising cost per conversion or sale.
ECosClientAttribution
,ECosAllClientAttribution
,ECosPc30d
,ECosAllPc30d
,ECosPv24h
,ECosAllPv24h
,ECosPc30dPv24h
,ECosAllPc30dPv24h
,ECosPc1d
,ECosAllPc1d
,ECosPc7d
,ECosAllPc7d
CPO (Cost perOrder)
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CostPerOrderClientAttribution
,CostPerOrderAllClientAttribution
,CostPerOrderPc30d
,CostPerOrderAllPc30d
,CostPerOrderPv24h
,CostPerOrderAllPv24h
,CostPerOrderPc30dPv24h
,CostPerOrderAllPc30dPv24h
,CostPerOrderPc1d
,CostPerOrderAllPc1d
,CostPerOrderPc7d
,CostPerOrderAllPc7d
CPC (Cost per Click)
Cost per click.
Cpc
CPM (Cost per Mille)
Cost per 1000 Impressions.
ECpm
ROAS (Return on Ad Spend)
The ratio between revenue generated and the cost.
RoasClientAttribution
,RoasAllClientAttribution
,RoasPc30d
,RoasAllPc30d
,RoasPv24h
,RoasAllPv24h
,RoasPc30dPv24h
,RoasAllPc30dPv24h
,RoasPc1d
,RoasAllPc1d
,RoasPc7d
,RoasAllPc7d
Advertiser Value
The revenue generated by each product, considering margin (if provided in your product catalog).
AdvertiserValue
,AdvertiserAllValue
COV (Cost of Advertiser Value)
The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
CostOfAdvertiserValue
,CostOfAdvertiserValueAll`
Post-Install Sales
The number of your completed events after an app install.
PostInstallSales
App Installs
The number of installations of your app.
AppInstalls
Post-Install CVR (Conversion Rate)
Percentage of post-install sales compared to the clicks that occurred.
PostInstallConversionRate
Post-Install COS (Cost of Sale)
The cost of sale for app install campaigns.
PostInstallCostOfSale
Post-Install Order Value
The amount of money generated by sales after an app install.
PostInstallOrderValue
Cost per Install
The ad cost per app install.
CostPerInstall
Install Rate
The percentage of completed app installs compared to the number of clicks.
InstallRate
Post-Install CPO (Cost per Order)
The cost per order for sales after an app install.
PostInstallCostPerOrder
Post-Install ROAS
The return on ad spend for sales after an app install.
PostInstallRoas
Omnichannel ROAS (Return on Ad Spend)
The ratio between revenue generated online and offline, and the cost.
OmnichannelRoasClientAttribution
,OmnichannelRoasPc30d
,OmnichannelRoasAllPc30d
,OmnichannelRoasPv24h
,OmnichannelRoasAllPv24h
Omnichannel Revenue
The revenue generated by online and offline sales.
OmnichannelRevenueClientAttribution
,OmnichannelRevenuePc30d
,OmnichannelRevenueAllPc30d
,OmnichannelRevenuePv24h
,OmnichannelRevenueAllPv24h
Omnichannel Sales
The number of online and offline transactions or conversions resulting from Criteo ads.
OmnichannelsalesClientAttribution
,OmnichannelSalesPc30d
,OmnichannelSalesAllPc30d
,OmnichannelSalesPv24h
,OmnichannelSalesAllPv24h
Store ROAS
The ratio between the revenue generated offline and the cost.
RoasOfflinePc30d
,RoasOfflinePv24h
Store Sales
The number of completed in-store transactions or purchases.
SalesOfflinePc30d
,SalesOfflinePv24h
Store Revenue
The amount of revenue generated by in-store sales.
RevenueGeneratedOfflinePc30d
,RevenueGeneratedOfflinePv24h
Updated almost 2 years ago
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