Metrics are created with a common structure, such as:
The naming follows the following pattern:
What you would like to measure in your report.
AdvertiserCost, etc. (see full metrics list)
Cross-device sales are sales that occurred on a different device than the one where the click occurred. Specifying
All includes cross-device sales.
A sale is attributed when your customer sees or clicks an ad and converts within a specified window of time. It could be post-click, post-view or your custom attribution, if you send us your attribution data for sales.
If you are using a newly introduced lookback window (PC1D, PC7D), your request won’t return data prior to January 1st, 2020. The request will deliver a 0 for these metrics.
The time between a sale and the view or click of an ad.
Metrics refer to measurements such as clicks, revenue, or cost per visit.
All metrics available in Criteo Management Center are available through the Statistics API v2.
This following is a list of available metrics in Criteo Management Center (bolded) and their corresponding metric names for the
metrics array of your request.
A note about percentages
Percentages will be returned as decimal values between 0 and 1. For example, 99.99% will be returned as .9999
The number of clicks driven by your ads.
The number of ad impressions served on publishers via Criteo.
The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
The number of ads that have not been viewed. A display that doesn't meet the viewed displays' criteria is considered unviewed.
This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner)
Total money spent on Criteo advertising.
The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click.
The number of users on the target website or app for which at least one event occurred within the hour following a click.
Cost per Visit
The amount of money spent per visit to your website or app.
The proportion of website visitors leaving after only viewing one page.
The number of display opportunities, or the number of bid requests received.
The number of displays divided by the total number of display opportunities.
The number of transactions or conversions resulting from Criteo ads.
The amount of money generated by online sales.
The number of users who have been served an ad.
Potential users who could be served an ad.
Share of potential users who have been served an ad.
A Note about Audience and Reach with the Category Dimension
The algorithm used for merging audience count across categories is non-commutative (by design).
It is expected that Audience and Reach metrics produce slightly different results when queried with and without the category dimension.
Average revenue generated by a conversion or sale.
CTR (Click Through Rate)
Percentage of users served an ad who clicked.
CVR (Conversion Rate)
Percentage of conversions or sales compared to the clicks that occurred.
COS (Cost of Sale)
Advertising cost per conversion or sale.
CPO (Cost perOrder)
The price you pay for each order. Calculated as total cost divided by the total number of orders.
CPC (Cost per Click)
Cost per click.
CPM (Cost per Mille)
Cost per 1000 Impressions.
ROAS (Return on Ad Spend)
The ratio between revenue generated and the cost.
The revenue generated by each product, considering margin (if provided in your product catalog).
COV (Cost of Advertiser Value)
The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
The number of your completed events after an app install.
The number of installations of your app.
Post-Install CVR (Conversion Rate)
Percentage of post-install sales compared to the clicks that occurred.
Post-Install COS (Cost of Sale)
The cost of sale for app install campaigns.
Post-Install Order Value
The amount of money generated by sales after an app install.
Cost per Install
The ad cost per app install.
The percentage of completed app installs compared to the number of clicks.
Post-Install CPO (Cost per Order)
The cost per order for sales after an app install.
The return on ad spend for sales after an app install.
Omnichannel ROAS (Return on Ad Spend)
The ratio between revenue generated online and offline, and the cost.
The revenue generated by online and offline sales.
The number of online and offline transactions or conversions resulting from Criteo ads.
The ratio between the revenue generated offline and the cost.
The number of completed in-store transactions or purchases.
The amount of revenue generated by in-store sales.
Updated over 1 year ago
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