Anatomy of a Campaign

Campaign Example

The following is an example of the JSON data structure of an Campaign.

Additional details about the individual attributes of Campaigns can be found below.

{
    "type": "Campaign",
    "id": "99999",
    "attributes": {
        "name": "My Campaign",
        "advertiserId": 12345,
        "objective": "BrandAwareness",
        "spendLimit": {
            "spendLimitRenewal": "daily",
            "spendLimitType": "capped",
            "spendLimitAmount": {
                "value": 123.45
            }
        }
    }
}

Campaign Attributes

name
Currently read-only. The Campaign name, set by the advertiser.

advertiserId
Read-only. The advertiser associated with the Campaign.

objective
The marketing objective of the Campaign. Can be AppInstall, BrandAwareness, CatalogSales, Conversion, ResellerProgram, StoreSales, Traffic, VideoViews, or Unknown.

spendLimit.spendLimitRenewal
The cadence of spend limit renewal. Can be daily, monthly, lifetime, or undefined in the case of an uncapped limit type.

spendLimit.spendLimitType
Whether the Campaign spend is capped or not. Can be capped or uncapped.

spendLimit.spendLimitAmount.value
A decimal value representing the spend limit for the Campaign. If spendLimitType is uncapped, the value will be null.