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Campaigns

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New Campaign Taxonomy

Criteo campaigns follow a three-tier structure:
Campaigns, Ad Sets, and Ads.

Your marketing objective and Campaign spend limit are specified at the Campaign level.

Targeting controls and bid targets are set at the Ad Set level. Several Ad Sets can be linked to the same Campaign.

Ads are the actual media that is used to address the audience of a given Ad Set. There can be many Ads associated with a given Ad Set.

 

Introduction

Criteo's Campaign API allows you to retrieve information about the current configuration of your advertising Campaigns and Ad Sets.

This API allows you to search for Campaigns based on filters and update your Campaigns' objectives and spend limits.

It also allows you to search for Ad Sets based on filters, start and stop Ad Sets, and update your Ad Sets' names, start and end dates, bid amounts, frequency capping, and other targeting controls.

 


What’s Next

Learn about the data structure of an Ad Set