> ## Documentation Index
> Fetch the complete documentation index at: https://developers.criteo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to Criteo Retail Media API

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The Criteo Retail Media API helps you unlock a range of possibilities to help you enhance your media performance from any platform. Our suite of tools empowers you to seamlessly create, launch, and monitor your campaigns, providing a comprehensive view of your performance. Our APIs have been been instrumental in helping our marketing partners, agencies, brands and retailers grow their marketing business.

## <InlineImage src="/images/retail-media/v2025.04/docs/50a4fd6-bid.svg" height="50px" /> Campaign Management

Campaign managed endpoints designed to meet the diverse needs of our clients and partners, our dynamic retail media API allows you to:

* Seamlessly oversee and optimize all your retail media campaigns and line items
* Tailor setups, from budget allocations to attributions and balances
* Fine-tune line item bids, pacing, and flight dates with precision
* Access and explore advertiser SKUs within retailer’s catalogs
* Select the product SKUs to zero in on with each line item for maximum impact
* Strategically target and bid on keywords to help drive optimal results for your line items

## <InlineImage src="/images/retail-media/v2025.01/docs/11d7635-data.svg" height="50px" /> Data Insights

Access comprehensive campaign performance reports featuring:

* Detailed insights categorized by page types, keywords, products, and product categories
* Attain clarity on attribution performance across all your active media channels
* Harness the power of customizable reporting with multi-dimensional capabilities. Craft tailored reports by combining the metrics that matter most to you

## What's next

* [Is Criteo Retail Media API for you?](/retail-media/v2025.07/docs/is-criteo-api-for-you)
* [Versioning Policy](/retail-media/v2025.07/docs/versioning-policy)
* [Configure Your API Application](/retail-media/v2024.10/docs/configuring-your-api-application)