> ## Documentation Index
> Fetch the complete documentation index at: https://developers.criteo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Metrics and Dimensions (SSP)

In this page you will find all the metrics and dimensions that are currently support with the [Revenue Report](/retail-media/v2025.10/docs/revenue-report-ssp). Please note that many of the metrics and dimensions listed here are currently supported only through the API.

### Dimensions

<table>
  <thead>
    <tr>
      <th>
        <p>
          Dimensions
        </p>
      </th>

      <th>
        <p>
          Description
        </p>
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        <p>
          <code>
            date
          </code>
        </p>
      </td>

      <td>
        <p>
          The date of when reported activity took place occurred
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            hour
          </code>
        </p>
      </td>

      <td>
        <p>
          The hour of the day when rendered ad received an event
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            parentAccount
          </code>
        </p>
      </td>

      <td>
        <p>
          The associated account that is connected to the supply or demand account
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            accountId
          </code>
        </p>
      </td>

      <td>
        <p>
          The computed and unique identifier of the supply or demand account
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            accountName
          </code>
        </p>
      </td>

      <td>
        <p>
          The supply or demand account name
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            accountTypeName
          </code>
        </p>
      </td>

      <td>
        <p>
          The account type of the reported activity. Options will include:
        </p>

        <ul>
          <li>
            <code>
              Demand
            </code>

            \- for revenue generated from an indirect sold or private market demand account.
          </li>

          <li>
            <code>
              Supply
            </code>

            \- revenue was generated from direct sold campaigns
          </li>
        </ul>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            advertiserType
          </code>
        </p>
      </td>

      <td>
        <p>
          The advertiser account type where the ad activity originated from. Options includes:
        </p>

        <ul>
          <li>
            <code>
              retailer
            </code>

            \- ad activity sold directly in the supply account
          </li>

          <li>
            <code>
              brand
            </code>

            \- ad activity sold to a demand brand account in the Criteo network or through private market
          </li>

          <li>
            <code>
              seller
            </code>

            \- ad activity sold to a demand seller account in the Criteo network or through private market
          </li>
        </ul>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            campaignId
          </code>
        </p>
      </td>

      <td>
        <p>
          The computed unique campaign identifier of the demand or supply account that generated the activity
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            campaignName
          </code>
        </p>
      </td>

      <td>
        <p>
          The campaign name of the demand or supply account that generated the activity
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            campaignTypeName
          </code>
        </p>
      </td>

      <td>
        <p>
          The campaign type available. Available options are

          <code>
            Open Auction
          </code>

          or

          <code>
            Preferred Deals
          </code>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            campaignStartDate
          </code>
        </p>
      </td>

      <td>
        <p>
          The start date set for the campaign
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            campaignEndDate
          </code>
        </p>
      </td>

      <td>
        <p>
          The end date set for campaign
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            lineItemId
          </code>
        </p>
      </td>

      <td>
        <p>
          The computed unique identifier of a line-item
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            lineItemName
          </code>
        </p>
      </td>

      <td>
        <p>
          The line-item name provided by the advertiser
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            lineItemStartDate
          </code>
        </p>
      </td>

      <td>
        <p>
          The start date set for the line-item
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            lineItemEndDate
          </code>
        </p>
      </td>

      <td>
        <p>
          The end date set for the line-item
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            lineItemStatus
          </code>
        </p>
      </td>

      <td>
        <p>
          The status of the line-item associated with the selected dimension, such as the date or hour indicating of when the event took place. Check out

          <a href="/retail-media/v2025.10/docs/campaign-lineitem-status">
            Campaign & Line Item Status
          </a>

          for more details on available values and their behaviors.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            retailerId
          </code>
        </p>
      </td>

      <td>
        <p>
          The retailer ID that is associated with the report activities . This will be the same

          <code>
            id
          </code>

          provided in the API call
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            retailerName
          </code>
        </p>
      </td>

      <td>
        <p>
          The retailer name that is associated to the report activity.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            brandId
          </code>
        </p>
      </td>

      <td>
        <p>
          The brand ID provided by the retailer brand ID associated with the advertised SKU
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            brandName
          </code>
        </p>
      </td>

      <td>
        <p>
          The retailer brand name associated with the advertised SKU
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            placementId
          </code>
        </p>
      </td>

      <td>
        <p>
          The id of the placement where the ad creative was displayed.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            placementName
          </code>
        </p>
      </td>

      <td>
        <p>
          The name of the placement where the ad creative was displayed.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            pageTypeName
          </code>
        </p>
      </td>

      <td>
        <p>
          The page type where the ad was rendered
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            environment
          </code>
        </p>
      </td>

      <td>
        <p>
          The environment where the ad was rendered on. Options will include web, mobile and app
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            soldBy
          </code>
        </p>
      </td>

      <td>
        <p>
          The source of where activities originated from. Options will include

          <code>
            Direct Sold
          </code>

          ,

          <code>
            Indirect Sold
          </code>

          or

          <code>
            Private Market
          </code>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            buyType
          </code>
        </p>
      </td>

      <td>
        <p>
          The campaign buying strategy. Options will include

          <code>
            auction
          </code>

          ,

          <code>
            preferredDeals
          </code>

          , or

          <code>
            sponsorship
          </code>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            salesChannel
          </code>
        </p>
      </td>

      <td>
        <p>
          Sales channel the attributed purchase was made through.
        </p>

        <p>
          Available options are:
        </p>

        <p>
          <code>
            online
          </code>

          * for sales attributed to an ad that was served and purchased online or in-app
        </p>

        <p>
          <code>
            offline
          </code>

          * for sales to an ad that was served online but purchase in store
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            attributionSettings
          </code>
        </p>
      </td>

      <td>
        <p>
          The lookback click and view attribution window of the requested report. The attribution window is based on the parameters selected in the report API request. The

          <code>
            attributedSettings
          </code>

          field will be based on the lookback windows provided in the API call.
        </p>

        <p>
          <b>
            Post-Click (C) lookback window
          </b>
        </p>

        <p>
          none, 7, 14, 30 days
        </p>

        <p>
          <b>
            Post-view (V) lookback window
          </b>
        </p>

        <p>
          none, 1, 7, 14, 30 days
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            activityType
          </code>
        </p>
      </td>

      <td>
        <p>
          The type of ad engagement the sale was attributed to. Available options will include

          <code>
            imp
          </code>

          for impressions or

          <code>
            click
          </code>

          for clicks
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            keyword
          </code>
        </p>
      </td>

      <td>
        <p>
          Keyword or phrase used to land on the search page where an ad creative rendered.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            skuRelation
          </code>
        </p>
      </td>

      <td>
        <p>
          Attribution rule used to match the impression or click to a sale. Available options are:

          <code>
            Same SKU
          </code>

          ,

          <code>
            Same Parent SKU
          </code>

          ,

          <code>
            Same Category
          </code>

          ,

          <code>
            Same Brand
          </code>

          or

          <code>
            Same Seller
          </code>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            advProductId
          </code>
        </p>
      </td>

      <td>
        <p>
          Advertised product ID; this references the same product ID of the retailer Catalogs
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            advProductName
          </code>
        </p>
      </td>

      <td>
        <p>
          Advertised product name
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            advProductGtin
          </code>
        </p>
      </td>

      <td>
        <p>
          Advertised product GTIN
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            advProductMpn
          </code>
        </p>
      </td>

      <td>
        <p>
          Advertised product MPN
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            pageCategory
          </code>
        </p>
      </td>

      <td>
        <p>
          The retailer defined category of the page where ads are rendered
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            retailerCategoryId
          </code>
        </p>
      </td>

      <td>
        <p>
          The retailer category provides the type of product the SKU belongs to. This fields provides the id of that product type
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            retailerCategoryName
          </code>
        </p>
      </td>

      <td>
        <p>
          The name of that product type
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            taxonomyBreadcrumb
          </code>
        </p>
      </td>

      <td>
        <p>
          The category breadcrumb of the product using retailer product taxonomies (L1, L2 L3 etc.). This is for analysis where SKUs are present in the displays
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            taxonomy1Id
          </code>
        </p>

        <p>
          <code>
            taxonomy2Id
          </code>
        </p>

        <p>
          <code>
            taxonomy3Id
          </code>
        </p>

        <p>
          <code>
            taxonomy4Id
          </code>
        </p>

        <p>
          <code>
            taxonomy5Id
          </code>
        </p>

        <p>
          <code>
            taxonomy6Id
          </code>
        </p>

        <p>
          <code>
            taxonomy7Id
          </code>
        </p>
      </td>

      <td>
        <p>
          The ID SKU's taxonomy. The revenue report provides the option to select level 1 through level 7.
        </p>

        <p>
          ℹ️

          <b>
            Note
          </b>

          : SKUs will normally have at least the primary sku taxonomy (L1). All following levels are considered additional taxonomies. If a SKU does not have an additional taxonomy level, the report will default to

          <code>
            unknown
          </code>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            taxonomy1Name
          </code>
        </p>

        <p>
          <code>
            taxonomy2Name
          </code>
        </p>

        <p>
          <code>
            taxonomy3Name
          </code>
        </p>

        <p>
          <code>
            taxonomy4Name
          </code>
        </p>

        <p>
          <code>
            taxonomy5Name
          </code>
        </p>

        <p>
          <code>
            taxonomy6Name
          </code>
        </p>

        <p>
          <code>
            taxonomy7Name
          </code>
        </p>
      </td>

      <td>
        <p>
          The name SKU's taxonomy. If a SKU does not have an additional taxonomy level, the report will default to

          <code>
            unknown
          </code>
        </p>
      </td>
    </tr>
  </tbody>
</table>

***

### Metrics

<table>
  <thead>
    <tr>
      <th>
        <p>
          Dimensions
        </p>
      </th>

      <th>
        <p>
          Description
        </p>
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        <p>
          <code>
            numberOfCampaigns
          </code>
        </p>
      </td>

      <td>
        <p>
          the total count of campaigns associated with the selected report dimension.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            numberOfLineItems
          </code>
        </p>
      </td>

      <td>
        <p>
          The total count of line-items associated with the selected report dimension.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            numberOfSkus
          </code>
        </p>
      </td>

      <td>
        <p>
          The total count of skus associated with the selected report dimension.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            skuUnitPrice
          </code>
        </p>
      </td>

      <td>
        <p>
          The total price of each SKU unit.
        </p>

        <ul>
          <li>
            *Note*\*: It is recommended to utilize metrics such as

            <code>
              advProductId
            </code>

            ,

            <code>
              advProductGtin
            </code>

            , and

            <code>
              advProductMpn
            </code>

            to access individual SKU prices. However, when considering other dimensions at the line-item, campaign, or account level, the sum of all SKU prices will be calculated.
          </li>
        </ul>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            pageViews
          </code>
        </p>
      </td>

      <td>
        <p>
          The count of unique ad calls on a retailer network. Use this metric when referencing to dimensions that relates to itself to receive a more comprehensive data. Using dimensions such as

          <code>
            pageTypeName
          </code>

          ,

          <code>
            placementId
          </code>

          or

          <code>
            placementName
          </code>

          will provide you data to understand the performance of this metric.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            impressions
          </code>
        </p>
      </td>

      <td>
        <p>
          An impression represents each time an ad renders on a page, regardless of clicks or views.
        </p>

        <p>
          An impression for a Sponsored Product ad is when the sponsored SKU renders on the page (the product being the ad).
        </p>

        <p>
          An impression for a Commerce Display ad is when the entire banner (creative + product) renders on the page.
        </p>

        <p>
          An impression for a Display banner ad is when the creative banner renders on the page.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            productClicks
          </code>
        </p>
      </td>

      <td>
        <p>
          Total count of the click events that occur when a user clicks a product in a placement
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            placementClicks
          </code>
        </p>
      </td>

      <td>
        <p>
          Total count of the click events that occur when a user clicks a placement
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            clicks
          </code>
        </p>
      </td>

      <td>
        <p>
          The total count of all click events
        </p>

        <ul>
          <li>
            *Formula*\*:

            <code>
              placementClicks
            </code>

            *

            <code>
              productClicks
            </code>
          </li>
        </ul>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            sales
          </code>
        </p>
      </td>

      <td>
        <p>
          The total attributed revenue from product sales
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            units
          </code>
        </p>
      </td>

      <td>
        <p>
          The total attributed product units sold
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            assitedSales
          </code>
        </p>
      </td>

      <td>
        <p>
          Sales revenue attributed to a click or impression of all the ads that appeared on a page within the chosen attribution window (specified at the campaign level) but were not determined to be the

          <code>
            attributedSales
          </code>

          (the last ad before the customer purchased).
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            assistedUnits
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of events that occurred that helped generated a sale. Assisted units are excluded from

          <code>
            attributedUnits
          </code>

          . This means its not counted in the attributed units calculation
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            openAuctionRevenue
          </code>
        </p>
      </td>

      <td>
        <p>
          The total amount of

          <b>
            open auction revenue
          </b>

          generated on the set date
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            preferredDealsRevenue
          </code>
        </p>
      </td>

      <td>
        <p>
          The total amount of

          <b>
            preferred deals revenue
          </b>

          generated on the set date
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            revenue
          </code>
        </p>
      </td>

      <td>
        <p>
          The total revenue generated on the set date. The

          <code>
            revenue
          </code>

          metric take the total revenue generated across preferred deals or auction campaigns for that period and is computed the same way as the

          <code>
            openAuctionRevenue
          </code>

          and

          <code>
            preferredDealsRevenue
          </code>

          .
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            transactions
          </code>
        </p>
      </td>

      <td>
        <p>
          The total amount of attributed orders/transactions
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            ctr
          </code>
        </p>
      </td>

      <td>
        <p>
          The percentage of shoppers who clicked an ad rendered on a page.
        </p>

        <p>
          Product and Product Category Report Types
        </p>

        <ul>
          <li>
            *Formula*\*:

            <code>
              clicks
            </code>

            /

            <code>
              productImpressions
            </code>
          </li>
        </ul>

        <p>
          All other report types
        </p>

        <ul>
          <li>
            *Formula*\*:

            <code>
              clicks
            </code>

            /

            <code>
              placementImpressions
            </code>
          </li>

          <li>
            *Note*\*: there are two types of impressions that can be measured to know the success of your ads:

            <code>
              placementImpressions
            </code>

            and

            <code>
              productImpressions
            </code>

            . Preferred deals have placement impressions, while open auction uses product impressions. For more info:

            <a href="https://help.retailmedia.criteo.com/kb/guide/en/product-placement-impressions-Yg9vyLMSMS/Steps/2492962">
              Product & Placement Impression
            </a>

            Help Center article
          </li>
        </ul>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            cr
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of conversion generated by the visitors to the retailer site.
        </p>

        <ul>
          <li>
            *Formula*\*: number of conversions /

            <code>
              clicks
            </code>

            \* 100
          </li>
        </ul>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            cpc
          </code>
        </p>
      </td>

      <td>
        <p>
          Average cost-per-click calculated by dividing openAuctionRevenue / clicks or preferredDealsRevenue / clicks
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            cpm
          </code>
        </p>
      </td>

      <td>
        <p>
          Average cost per mille calculated by diving

          <code>
            preferredDealsRevenue
          </code>

          /

          <code>
            impressions
          </code>

          * 1000
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            roas
          </code>
        </p>
      </td>

      <td>
        <p>
          Return-on-ad-spend (ROAS), calculated by dividing

          <code>
            sales
          </code>

          /

          <code>
            openAuctionRevenue
          </code>

          or

          <code>
            sales
          </code>

          /

          <code>
            preferredDealsRevenue
          </code>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            workingMedia
          </code>
        </p>
      </td>

      <td>
        <p>
          The total spend paid by the brand
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            netRevenue
          </code>
        </p>
      </td>

      <td>
        <p>
          The total revenue from brand spend for the retailer
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            uniqueVisitors
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of distinct shoppers exposed to an ad within the reporting period. Each shopper is counted once using the retailer cookie ID.
        </p>

        <p>
          Criteo uses retailer cookie IDs to identify users across sessions on the same device. Each ID can last up to a year, provided the user does not clear their cookies.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            frequency
          </code>
        </p>
      </td>

      <td>
        <p>
          An average representing how often an impression has been shown to the same user
        </p>
      </td>
    </tr>
  </tbody>
</table>

***

### Video Metrics

<table>
  <thead>
    <tr>
      <th>
        <p>
          Key-Values
        </p>
      </th>

      <th>
        <p>
          Data Type
        </p>
      </th>

      <th>
        <p>
          Description
        </p>
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        <p>
          <code>
            videoViews
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times at least 50% of the video ad appeared for at least 2 seconds (MRC standard).
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videosStarted
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The percentage of videos printed that started playing.
        </p>

        <p>
          Formula: Video Starts / Placement Impressions
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videosPlayedTo25
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times one of your videos played to at least 25% of its duration.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videosPlayedTo50
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times one of your videos played to at least 50% of its duration.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videosPlayedTo75
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times one of your videos played to at least 75% of its duration.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videosPlayedTo100
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times one of your videos played to 100% of its duration.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoPlayingRate
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The average played percentage of a started video.
        </p>

        <p>
          Formula: Sum of Quartiles x 0.25 / (4 x Video starts)
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoCompletionRate
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The percentage of started videos that played for their entire duration.
        </p>

        <p>
          Formula: Number of videos that played to completion / Total number of videos started \* 100
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videosStarted
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times one of your video ads started playing.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoStartingRate
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The percentage of videos printed that started playing.
        </p>

        <p>
          Formula: Video Starts / Placement Impressions
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoPlayingRate
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The average played percentage of a started video.
        </p>

        <p>
          Formula: Sum of Quartiles x 0.25 / (4 x Video starts)
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoMuted
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times users clicked the “mute” button on your video.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoUnmuted
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times users clicked the “unmute” button on your video.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoResumed
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times users activated the resume control after the creative had been stopped and paused.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoPaused
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The number of times users activated the pause control on the video.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            videoViewability
          </code>
        </p>
      </td>

      <td>
        <p>
          <code>
            string
          </code>
        </p>
      </td>

      <td>
        <p>
          The percentage of video ads that were considered viewable. At least 50% of the ad’s pixels must be visible on the screen for at least two continuous seconds (MRC standard). Requires OMID support.
        </p>

        <p>
          Formula: Viewable Impressions / Placement Impressions
        </p>
      </td>
    </tr>
  </tbody>
</table>