> ## Documentation Index
> Fetch the complete documentation index at: https://developers.criteo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to Criteo Retail Media API

<Info>
  The Criteo Retail Media API helps you unlock a range of possibilities to help you enhance your media performance from any platform. Our suite of tools empowers you to seamlessly create, launch, and monitor your campaigns, providing a comprehensive view of your performance.
</Info>

Our APIs have been instrumental in helping our marketing partners, agencies, brands and retailers grow their marketing business.

## Campaign Management

Campaign managed endpoints are designed to meet the diverse needs of our clients and partners.\
Our dynamic Retail Media API allows you to manage and fine-tune all your campaigns with high precision.

<Columns cols={4}>
  <Card title="Campaign Management" icon="bullseye">
    Create, update, and monitor retail media campaigns and line items through a unified API.
  </Card>

  <Card title="Configuration Control" icon="sliders-h">
    Manage budgets, attribution models, and balances programmatically for full setup flexibility.
  </Card>

  <Card title="Line Item Controls" icon="tachometer-alt">
    Adjust bids, pacing, and flight dates directly via API endpoints.
  </Card>

  <Card title="Product & Keyword Targeting" icon="tags">
    Query retailer catalogs, select SKUs, and manage keyword targeting at the line-item level.
  </Card>
</Columns>

## Data Insights

Access comprehensive campaign performance reports featuring:

<Columns cols={3}>
  <Card title="Granular Performance Data" icon="chart-bar">
    Access detailed reporting by page type, keyword, product, and category.
  </Card>

  <Card title="Attribution Insights" icon="project-diagram">
    Analyze attribution performance across all active media channels.
  </Card>

  <Card title="Customizable Reports" icon="database">
    Build multi-dimensional reports by combining metrics and dimensions programmatically.
  </Card>
</Columns>

## What's next

* [Is Criteo Retail Media API for you?](/retail-media/v2025.10/docs/is-criteo-api-for-you)
* [Versioning Policy](/retail-media/v2025.10/docs/versioning-policy)
* [Configure Your API Application](/retail-media/v2024.10/docs/configuring-your-api-application)