> ## Documentation Index
> Fetch the complete documentation index at: https://developers.criteo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# IAB

> IAB banners are static display units that redirect to a dedicated URL

<Frame>
  <img src="https://mintcdn.com/criteo-e1682996/fr3QURzyzf6m9Hkn/images/retailer-integration/docs/29fc723-67db946-IAB.jpg?fit=max&auto=format&n=fr3QURzyzf6m9Hkn&q=85&s=59193dad4db6b25ed3a5adb2515e7c37" alt="67db946-IAB.jpg" width="900" height="754" data-path="images/retailer-integration/docs/29fc723-67db946-IAB.jpg" />
</Frame>

***

## Response keys

<table>
  <thead>
    <tr>
      <th>
        <p>
          Field
        </p>
      </th>

      <th>
        <p>
          Description
        </p>
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        <p>
          <code>
            background\_image
          </code>
        </p>
      </td>

      <td>
        <p>
          URL of Background image file for desktop, mobile & app
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            desktop\_background\_image\_alt\_text
          </code>
        </p>
      </td>

      <td>
        <p>
          Alternative text for background image file for desktop, mobile & app
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            redirect\_url
          </code>
        </p>
      </td>

      <td>
        <p>
          Web URL that the user should be redirected to
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            redirect\_url\_app (1)
          </code>
        </p>
      </td>

      <td>
        <p>
          App deeplink that the user should be redirected to
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            redirect\_target
          </code>
        </p>
      </td>

      <td>
        <p>
          Redirection target, can have the following values:
        </p>

        <ul>
          <li>
            “\_blank”: redirects to a new tab
          </li>

          <li>
            “\_self”: redirects in the same tab
          </li>
        </ul>

        <p>
          (only applicable for web)
        </p>
      </td>
    </tr>
  </tbody>
</table>

***

## Specifications

* **Leaderboard**: This format is only displayable on desktop. The format won't be displayed under `728px`.
* **Medium Rectangle**: This format can be displayed on all environment (desktop, mobile web, and app).
* **Skyscraper**: This format is only displayable on desktop.

***

## Asset sizes

* **Leaderboard**: `728x90px`
* **Medium rectangle**: `300x250px`
* **Skyscraper**: `160x600px`

***

## Sample responses

### Leaderboard

```json theme={null}
{
    "status": "OK",
    "placements": [{
        "viewSearchResult_API_desktop-IAB": [{
            "format": "iab_leaderboard",
            "products": [],
            "rendering": {
                "background_image": "//retailmedia-static.criteo.com/creativeassets-live/line-item/15964606fg62fgh02886144/C_0/background_image.jpeg",
                "desktop_background_image_alt_text": "Alternative text for background image",
                "redirect_url": "https://www.criteo.us/p/salade-batavia-3000001ffgghjhg040194",
                "redirect_url_app": "app redirect",
                "redirect_target": "_self"
            },
            "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gU6UTFHZRX8h%2bLm%2fgfardqYdNcwv1OkAlS4Ip1Go8pZDMgtJ9b6J28QWdhsC2nAZTzLCJmI3i486hJaSNb8cJMQcCSlgYxB4OSIhR%2bzYBx9jpKqNjHfVQcNiNKp8NNaSTu3BnA23%2fpeljDGSOjBFZEddfotGA1NP%2bVCC8JJMGfgh2n1uJxTdGoTrkriygDOy0iz7qAwf7sj%2bctHKVa2suRSe2ZRLawkZfztW231Vcw3xn0FTPeKbhdhjYGBzNKs%2fkUbP7Q0bLzX0s4WqAqMzV1IppHg%3d%3d&ev=2",
            "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=qK9HLTImiTHdD5zv6c%2fcyCgOlBfgaplqTmu0CkokA1jIrovi4qrVG%2bibqys%2b8SojsJTKuZ28LCqGFUlSdX0013z8mG%2frmJhXcnM2bq0V4DSDewNZWUmVGudiBAY8mrK9CB0f0DjKkrhy7tDGmjSiJJgTqLzxIOYAoCQaj664x%2fZVdfgh4RsNU%2fcgtoYMcAI%2fDmZrmoxbPhzH8EFx%2bkm2My4dfHd9MFyuTmDhGLpM3FAhsqdDVD1bKwNJH49PXo2iGztiD&ev=2",
            "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=rjTAB7fXC6J7S%2f8%2bT2IIaMHIMdfg9LvCYDHSuka%2bOdx2dEzgUby%2f9fJGwebUZgEoQa2Ecm6RqVonJscN52%2fiwK87d5HxbrfghxGLpGXueXg5ioxvfsm9%2bZ9JHfmCa7zu8QgVRk7Qtq1Kb28gX2%2fup3jaCCckAjMxxgplInlqBxUZ7LRXmqYr8HUrKsTZoYlxmt9s56OaHXEW9YvGeQpou%2fsJjilzmjXb7AJOrndW5ch0TX4G2zZ4qaJyKPuBgl4t1CjHH&ev=2",
            "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=yVma5fEYR2%2baGTU2mFGoD1qSImhAifgUXBh4kE5yCe2a%2fiMcLRlrG%2bA1DuZZlyVFolE%2bBYhimmashpJaYNhmBEhbLLSbPIcm35fghNjyhlND50SEwwUwMFYfY58Qmnec3wOjPp%2bwfdH7GDA6fnCP6Yg8N%2flhIlc1bwhNle%2bboNzAfTWEKgv8dM3m%2bYvV5TbXB0W8GHbINKwMwY6nzhU2uKklutTRQTPoxj4kGFfK70Oyx23rd6j3r2864Pl3TLsB6QD1Y&ev=2"
        }]
    }]
}
```

***

### Medium Rectangle

```json theme={null}
{
    "status": "OK",
    "placements": [{
        "viewSearchResult_API_desktop-IAB": [{
            "format": "iab_medium_rectangle",
            "products": [],
            "rendering": {
                "background_image": "//retailmedia-static.criteo.com/creativeassets-live/line-item/15964606fg62fgh02886144/C_0/background_image.jpeg",
                "desktop_background_image_alt_text": "Alternative text for background image",
                "redirect_url": "https://www.criteo.us/p/salade-batavia-3000001fghjfghg040194",
                "redirect_url_app": "app redirect",
                "redirect_target": "_self"
            },
            "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gU6UTFHZRX8h%2bLm%2fgfardqYdNcwv1OkAlS4Ip1Go8pZDMgtJ9b6J28QWdhsC2nAZTzLCJmI3i486hJaSNb8cJMQcCSlgYxB4OSIhR%2bzYBx9jpKqNjHfVQcNiNKp8NNaSTu3BnA23%2fpeljDGSOjBFZEddfotGA1NP%2bVCC8JJMGfgh2n1uJxTdGoTrkriygDOy0iz7qAwf7sj%2bctHKVa2suRSe2ZRLawkZfztW231Vcw3xn0FTPeKbhdhjYGBzNKs%2fkUbP7Q0bLzX0s4WqAqMzV1IppHg%3d%3d&ev=2",
            "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=qK9HLTImiTHdD5zv6c%2fcyCgOlBfgaplqTmu0CkokA1jIrovi4qrVG%2bibqys%2b8SojsJTKuZ28LCqGFUlSdX0013z8mG%2frmJhXcnM2bq0V4DSDewNZWUmVGudiBAY8mrK9CB0f0DjKkrhy7tDGmjSiJJgTqLzxIOYAoCQaj664x%2fZVdfgh4RsNU%2fcgtoYMcAI%2fDmZrmoxbPhzH8EFx%2bkm2My4dfHd9MFyuTmDhGLpM3FAhsqdDVD1bKwNJH49PXo2iGztiD&ev=2",
            "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=rjTAB7fXC6J7S%2f8%2bT2IIaMHIMdfg9LvCYDHSuka%2bOdx2dEzgUby%2f9fJGwebUZgEoQa2Ecm6RqVonJscN52%2fiwK87d5HxbrfghxGLpGXueXg5ioxvfsm9%2bZ9JHfmCa7zu8QgVRk7Qtq1Kb28gX2%2fup3jaCCckAjMxxgplInlqBxUZ7LRXmqYr8HUrKsTZoYlxmt9s56OaHXEW9YvGeQpou%2fsJjilzmjXb7AJOrndW5ch0TX4G2zZ4qaJyKPuBgl4t1CjHH&ev=2",
            "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=yVma5fEYR2%2baGTU2mFGoD1qSImhAifgUXBh4kE5yCe2a%2fiMcLRlrG%2bA1DuZZlyVFolE%2bBYhimmashpJaYNhmBEhbLLSbPIcm35fghNjyhlND50SEwwUwMFYfY58Qmnec3wOjPp%2bwfdH7GDA6fnCP6Yg8N%2flhIlc1bwhNle%2bboNzAfTWEKgv8dM3m%2bYvV5TbXB0W8GHbINKwMwY6nzhU2uKklutTRQTPoxj4kGFfK70Oyx23rd6j3r2864Pl3TLsB6QD1Y&ev=2"
        }]
    }]
}
```

***

### Skyscraper

```json theme={null}
{
    "status": "OK",
    "placements": [{
        "viewSearchResult_API_desktop-IAB": [{
            "format": "iab_skyscraper",
            "products": [],
            "rendering": {
                "background_image": "//retailmedia-static.criteo.com/creativeassets-live/line-item/15964606fg62fgh02886144/C_0/background_image.jpeg",
                "desktop_background_image_alt_text": "Alternative text for background image",
                "redirect_url": "https://www.criteo.us/p/salade-batavia-3000001ffghjghg040194",
                "redirect_url_app": "app redirect",
                "redirect_target": "_self"
            },
            "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gU6UTFHZRX8h%2bLm%2fgfardqYdNcwv1OkAlS4Ip1Go8pZDMgtJ9b6J28QWdhsC2nAZTzLCJmI3i486hJaSNb8cJMQcCSlgYxB4OSIhR%2bzYBx9jpKqNjHfVQcNiNKp8NNaSTu3BnA23%2fpeljDGSOjBFZEddfotGA1NP%2bVCC8JJMGfgh2n1uJxTdGoTrkriygDOy0iz7qAwf7sj%2bctHKVa2suRSe2ZRLawkZfztW231Vcw3xn0FTPeKbhdhjYGBzNKs%2fkUbP7Q0bLzX0s4WqAqMzV1IppHg%3d%3d&ev=2",
            "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=qK9HLTImiTHdD5zv6c%2fcyCgOlBfgaplqTmu0CkokA1jIrovi4qrVG%2bibqys%2b8SojsJTKuZ28LCqGFUlSdX0013z8mG%2frmJhXcnM2bq0V4DSDewNZWUmVGudiBAY8mrK9CB0f0DjKkrhy7tDGmjSiJJgTqLzxIOYAoCQaj664x%2fZVdfgh4RsNU%2fcgtoYMcAI%2fDmZrmoxbPhzH8EFx%2bkm2My4dfHd9MFyuTmDhGLpM3FAhsqdDVD1bKwNJH49PXo2iGztiD&ev=2",
            "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=rjTAB7fXC6J7S%2f8%2bT2IIaMHIMdfg9LvCYDHSuka%2bOdx2dEzgUby%2f9fJGwebUZgEoQa2Ecm6RqVonJscN52%2fiwK87d5HxbrfghxGLpGXueXg5ioxvfsm9%2bZ9JHfmCa7zu8QgVRk7Qtq1Kb28gX2%2fup3jaCCckAjMxxgplInlqBxUZ7LRXmqYr8HUrKsTZoYlxmt9s56OaHXEW9YvGeQpou%2fsJjilzmjXb7AJOrndW5ch0TX4G2zZ4qaJyKPuBgl4t1CjHH&ev=2",
            "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=yVma5fEYR2%2baGTU2mFGoD1qSImhAifgUXBh4kE5yCe2a%2fiMcLRlrG%2bA1DuZZlyVFolE%2bBYhimmashpJaYNhmBEhbLLSbPIcm35fghNjyhlND50SEwwUwMFYfY58Qmnec3wOjPp%2bwfdH7GDA6fnCP6Yg8N%2flhIlc1bwhNle%2bboNzAfTWEKgv8dM3m%2bYvV5TbXB0W8GHbINKwMwY6nzhU2uKklutTRQTPoxj4kGFfK70Oyx23rd6j3r2864Pl3TLsB6QD1Y&ev=2"
        }]
    }]
}
```

***

<br />