> ## Documentation Index
> Fetch the complete documentation index at: https://developers.criteo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Onsite Display (New)

> This page gives an overview of the new Onsite Display Formats and maps the changes with the legacy formats

## Overview

<Warning>
  As of November 2025, Criteo has improved and revamped **five formats for Onsite Display**. Those formats are simpler to implement and fit better with current standards and technical constraints. We strongly recommended using the new formats for any new implementation, as legacy formats will be progressively phased out.
</Warning>

### What changed?

The five following formats have been redesigned and renamed: `Flagship`, `Showcase`, `Butterfly`, `Digital Shelf Talker` and `Display Panel`.

The mobile-specific formats `Branded Header` and `Interactive Header` were integrated into the new formats.

The`IAB Banners` remain unchanged.

<table>
  <thead>
    <tr>
      <th>
        <p>
          Format Type
        </p>
      </th>

      <th>
        <p>
          Legacy Formats
        </p>
      </th>

      <th>
        <p>
          New Formats
        </p>
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        <p>
          Commerce Display
        </p>
      </td>

      <td>
        <p>
          Flagship
        </p>
      </td>

      <td>
        <p>
          <b>
            Commerce Display Spotlight
          </b>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          Commerce Display
        </p>
      </td>

      <td>
        <p>
          Showcase
        </p>
      </td>

      <td>
        <p>
          <b>
            Commerce Display Grid Shelf
          </b>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          Commerce Display
        </p>
      </td>

      <td>
        <p>
          Butterfly
        </p>
      </td>

      <td>
        <p>
          <b>
            Commerce Display Grid Duet
          </b>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          Commerce Display
        </p>
      </td>

      <td>
        <p>
          Branded Header (Mobile)
        </p>
      </td>

      <td>
        <p>
          Now integrated into the new formats
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          Commerce Display
        </p>
      </td>

      <td>
        <p>
          Interactive Header (Mobile)
        </p>
      </td>

      <td>
        <p>
          Now integrated into the new formats
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          Display Banners
        </p>
      </td>

      <td>
        <p>
          Digital Shelf Talker
        </p>
      </td>

      <td>
        <p>
          <b>
            Branding Display Grid Solo
          </b>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          Display Banners
        </p>
      </td>

      <td>
        <p>
          Display Panel
        </p>
      </td>

      <td>
        <p>
          <b>
            Branding Display Spotlight Solo
          </b>
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          Display Banners
        </p>
      </td>

      <td>
        <p>
          IAB Banners
        </p>
      </td>

      <td>
        <p>
          IAB Banners (unchanged)
        </p>
      </td>
    </tr>
  </tbody>
</table>

<Info>
  The documentation for the legacy formats remains available [here](/retailer-integration/docs/commerce-display-formats#/).
</Info>

***

## Standard SKU Counts per Format

The table below shows the standard number of SKUs displayed per format.

| Format                      | Standard Number of SKUs |
| --------------------------- | ----------------------- |
| Commerce Display Spotlight  | 1–5                     |
| Commerce Display Grid Duet  | 1–5                     |
| Commerce Display Grid Shelf | 2–5                     |
| Commerce Video Spotlight    | 1–5                     |
| Commerce Video Grid Duet    | 1–5                     |

<Note>
  SKU counts reflect the standard format behavior and can be overridden depending on the retailer setup or specific implementation needs.
</Note>

***

<br />

## What's next

* [Commerce Display Grid Duet](/retailer-integration/docs/commerce-display-grid-duet)
* [Commerce Display Grid Shelf](/retailer-integration/docs/commerce-display-grid-shelf)
* [Branding Display Grid Solo](/retailer-integration/docs/branding-display-grid-solo)
* [Branding Display Spotlight Solo](/retailer-integration/docs/branding-display-spotlight-solo)
* [Commerce Display Spotlight](/retailer-integration/docs/commerce-display-spotlight)