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The Criteo API empowers developers to programmatically build on the world’s largest advertising network. We have two lines of products: Marketing Solutions API and Retail Media API. With the API, you can unlock the power of Criteo’s industry-leading innovations. Leverage Criteo’s powerful targeting solutions to create flexible apps customized to your needs, then automate and scale them.  
 

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Common use cases for Marketing Solutions API

  • **Automated campaign managementing soon]: : Programmatically set bids and CPCs by campaigns or campaign categories
  • Build custom reports: Get granular insights into campaigns, with the ability to compare performance across 100+ metrics
  • Connect your campaigns: Integrate Criteo with your own reporting software or platform for a holistic view of your advertising
  • Create and update audiencesing soon]: :** Easily create and manage specific audience segments, using your own CRM or data from your CDP, DMP, and other sources
  • Centralized account managementing soon]: :** Retrieve and manage all the accounts in your portfolio from a single point of entry
For advertisers managing large, complex, or many accounts, the Criteo API can help by providing finetuned controls, customization, and automation capabilities. Through the API, you can also integrate Criteo campaigns with your internal or third-party tools.
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