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New to the Criteo API? Start with API Resources — authentication, OAuth setup, rate limits, error codes, versioning policy, and troubleshooting are documented there and apply to all Criteo APIs.
The Criteo API empowers developers to build on the world’s largest advertising network programmatically. We have two distinct API products: the Marketing Solutions API for Commerce Growth users and the Retail Media API for Commerce Max and Commerce Yield Users. With our API, you can unlock the power of Criteo’s industry-leading innovations. Leverage Criteo’s powerful targeting solutions to create flexible apps customized to your needs, then automate and scale them.    

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Common use cases for Marketing Solutions API

  • Build custom reports: Get granular insights into campaigns with the ability to compare performance across 100+ metrics
  • Automated campaign management: Retrieve and update ad sets
  • Create and update audiences: Easily create and manage specific audience segments, using your own CRM or data from your CDP, DMP, and other sources
  • Automated creative management: Setup and manage creatives and ads
For advertisers managing large, complex, or many accounts, the Criteo API can help by providing fine-tuned controls, customization, and automation capabilities. Through the API, you can also integrate Criteo campaigns with your internal or third-party tools.