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New to the Criteo API? Start with API Resources — authentication, OAuth setup, rate limits, error codes, versioning policy, and troubleshooting are documented there and apply to all Criteo APIs.

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Criteo API Version Tiers Overview

Criteo API versions follow a three-stage lifecycle. Choose the tier that fits your needs — or keep reading to learn what this version offers.

Stable

You are here. Fully supported for 12 months with no breaking changes. The right choice for all production integrations.

Release Candidate

Production-ready preview of the next stable version. Integrate early and you’re already on the right version the moment it goes stable.

Experimental

Early access to brand-new features before they’re finalized. Contracts may change — not for production use.
For the full version lifecycle — deprecation windows, release schedule, fall-forward — see the Versioning policy.
The Criteo API empowers developers to build on the world’s largest advertising network programmatically. We have two distinct API products: the Marketing Solutions API for Commerce Growth users and the Retail Media API for Commerce Max and Commerce Yield Users. With our API, you can unlock the power of Criteo’s industry-leading innovations. Leverage Criteo’s powerful targeting solutions to create flexible apps customized to your needs, then automate and scale them.    

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Common use cases for Marketing Solutions API

  • Build custom reports: Get granular insights into campaigns with the ability to compare performance across 100+ metrics
  • Automated campaign management: Retrieve and update ad sets
  • Create and update audiences: Easily create and manage specific audience segments, using your own CRM or data from your CDP, DMP, and other sources
  • Automated creative management: Setup and manage creatives and ads
For advertisers managing large, complex, or many accounts, the Criteo API can help by providing fine-tuned controls, customization, and automation capabilities. Through the API, you can also integrate Criteo campaigns with your internal or third-party tools.