Campaigns

Introduction

Criteo's Campaign API allows retrieving information about the current configuration of your advertising Campaigns and Ad Sets.

This API allows searching for Campaigns based on filters, and updating the Campaigns' objectives and spend limits. It also allows searching for Ad Sets based on filters, to start and stop Ad Sets, and to update the Ad Sets' names, start and end dates, bid amounts, frequency capping, and other targeting controls.

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New Campaign Taxonomy

Criteo campaigns follow a three-tier structure:

• Campaigns,
• Ad Sets,
• Ads.

Your marketing objective and Campaign spend limit are specified at the Campaign level.
Targeting controls and bid targets are set at the Ad Set level. Several Ad Sets can be linked to the same Campaign.
Ads are the actual media that is used to address the audience of a given Ad Set. There can be many Ads associated with a given Ad Set.