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Overview

The Knowledge Agent MCP is a second MCP server you add alongside your existing Criteo MCP connection. It grounds your agent’s answers in approved Criteo product knowledge from the Criteo Help Centers and API Developer Portal. Your Marketing Solutions MCP or Retail Media MCP stays the action and data layer. The Knowledge Agent MCP is the knowledge layer.

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Add the endpoint

Register it as an additional MCP server alongside your existing Marketing Solutions MCP or Retail Media MCP — no separate credentials required. Use the product-scoped URL that matches the Criteo product you are working with: If you work across multiple products, use the generic endpoint and specify the product at prompt time (see Product parameter below):
Refer to Access Flows for the step-by-step setup on Claude, ChatGPT, or other platforms.

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Product parameter

When using the generic endpoint, pass product in your prompt to direct the agent to the right knowledge base. Growth is the default if product is omitted. To maintain context across a multi-turn conversation, pass the session_id returned in the first response back in subsequent calls. If omitted, each call starts a new session.

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What the Knowledge Agent does

  • Grounds answers in approved Criteo product knowledge from the Criteo Help Centers and API Developer Portal
  • Provides product explanations, how-to guidance, and interpretation your agent uses alongside marketing data and actions
  • Your Marketing Solutions or Retail Media MCP stays the action and data layer

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Example questions

Commerce Max
  • “Why is my line item showing as Active but not delivering?”
  • “What is the difference between Retailer Budget and Criteo Budget?”
  • “Which page types does a retailer need to support for Sponsored Products?”
Commerce Growth
  • “What is the difference between a prospecting and a retargeting campaign?”
  • “How does Criteo’s attribution window work for conversion events?”
  • “What targeting options are available for offsite campaigns?”
Commerce Grid
  • “How does the Commerce Grid auction work and what determines the winning bid?”
  • “What creative formats are supported for display placements?”
  • “How do I set up a private deal in Commerce Grid?”