Balances Endpoints

View and manage all available balances across campaigns

Getting StartedLearn more about campaign management with our API here

Endpoints

Method	Endpoint	Description
GET	`/accounts/{accountId}/balances`	Retrieve all balances associated with a specific account.
GET	`/balances/{balanceId}/campaigns`	Retrieve all campaigns linked to a specific balance.
POST	`/balances/{balanceId}/campaigns/append`	Add campaigns to a specific balance.
DELETE	`/balances/{balanceId}/campaigns`	Remove campaigns from a specific balance.
GET	`/retail-media/insertion-order-history/{externalInsertionOrderId}/change-data-capture`	Retrieve all updates made historically to a balance

Request Body Parameters

Required for POST requestsData Type: stringDescription: Campaign ID to which balance should be appended or deleted fromValues: int64

Balance Response Attributes

Data Type: stringValues: int64Description: Balance ID

Data Type: stringValues: -Description: Balance name

Data Type: stringValues: -Description: Purchase order number

Data Type: numberValues: -Description: Amount of funds deposited, uncapped if null

Data Type: numberValues: Amount of funds already spentDescription: Amount of funds already spent

Data Type: numberValues: between 0 and depositedDescription: Amount of funds remaining until cap is hit, null if not set

Data Type: dateValues: YYYY-MM-DDDescription: Balance start date in the account timeZone if not set

Data Type: dateValues: YYYY-MM-DDDescription: Balance end date in the account timeZone available indefinitely if null

Data Type: enumValues: active, scheduled, endedDescription: Balance status

Data Type: timestampValues: ISO-8601Description: Timestamp in UTC of balance creation

Data Type: timestampValues: ISO-8601Description: Timestamp in UTC of balance updated

Data Type: stringValues: string valueDescription: An optional memo note that can be set on that balance

Data Type: DateTimeOffsetValues: ISO-8601 datetime format, e.g. “2023-04-02T13:43:42+02:00”Description: Date when data change has occured

Data Type: stringValues: stringDescription: UserName who modified the insertion order

Data Type: ChangeDataCaptureTypeValues: When a field on the balance is modified, one of the following will be used to identify the action taken on that balance:

BalanceCreated - when a new balance is created
BalanceAdded- when capped balance amount was increased by a certain amount
BalanceRemoved - when capped balance is decreased by a certain amount
BalanceUncapped - when the balance deposited amount is changed to uncapped
BalanceCapped - when a balance deposited amount is changed to capped
EndDate - when end date is modified
StartDate - when start date is modified
BalanceName - when balance name is modified
PoNumber - when PO Numer is modified
ValueAdd - when a new additional amount is added to the balance
SalesforceId - when the salesForceID (internal Criteo ID) was modified by Criteo. This would appear for Criteo billed balances Description: Represent the change states of the history

Data Type: stringValues: Available values will be provided in string format. Values include:

PreviousValue - Previous value of a property of the balance
CurrentValue - Current value of a property of the balance
ChangeValue - Change detail of a property of the balance Description: Represents the detail of change states of the history

Data Type: enumValues: capped, uncappedDescription: The balance type is computed based on the deposited amount. We automatically set the balance type based on the deposited field when creating a balance. The balance type will be uncapped if the deposited amount is null. Otherwise, if a value is provided then the balance type is set to capped.

Data Type: enumValues: onsite, offsiteDescription: The type of balance that will be used based on the campaign type

Get All Balances

This endpoint lists all balances in an account. The results are provided in a paginated format. Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

import requests

url = "https://api.criteo.com/{version}/retail-media/accounts/4/balances"

payload={}
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("GET", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("text/plain");

RequestBody body = RequestBody.create(mediaType, "");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/4/balances")
  .method("GET", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/4/balances');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}

catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "type": "BalanceResponse",
            "id": "14094543095747588032",
            "attributes": {
                "name": "Balance 123",
                "poNumber": "13993827",
                "memo": "uncapped balance, free to spend!",
                "deposited": null,
                "spent": 42931.28,
                "remaining": null,
                "startDate": "2020-04-06",
                "endDate": null,
                "status": "active",
                "createdAt": "2020-04-06T00:02:41+00:00",
                "updatedAt": "2020-04-06T00:02:41+00:00"    
            }
        },
 
        // ...
 
        {
            "type": "BalanceResponse",
            "id": "4237496305219757554",
            "attributes": {
                "name": "Balance 789",
                "poNumber": null,
                "memo": "10k for the special 2s-day promotion",
                "deposited": 10000.00,
                "spent": 0.00,
                "remaining": 10000.00,
                "startDate": "2222-02-22",
                "endDate": null,
                "status": "scheduled",
                "createdAt": "2020-04-06T00:48:11+00:00",
                "updatedAt": "2020-04-07T22:19:57+00:00"
            }
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 3,
        "currentPageSize": 25,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Add Campaigns to a Specific Balance

This endpoint adds one or more campaigns to the specified balance. The results are provided in a single page. In this example, a campaign had already existed on the balance before two new additions. Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/append" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>" \
    -H "Content-Type: application/json" \
    -d '{
            "data": [
                {
                    "type": "RetailMediaCampaign",
                    "id": "3683145960016759663"
                },
                {
                    "type": "RetailMediaCampaign",
                    "id": "16108177282234788969"
                }
            ]
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/balances/13/campaigns/append"

payload = json.dumps({
  "data": [
    {
      "id": "1280",
      "type": "RetailMediaCampaign"
    }
  ]
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\n  \"data\": [\n    {\n      \"id\": \"1280\",\n      \"type\": \"RetailMediaCampaign\"\n    }\n  ]\n}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/balances/13/campaigns/append")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/balances/13/campaigns/append');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));

$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

$request->setBody('{\n  "data": [\n    {\n      "id": "1280",\n      "type": "RetailMediaCampaign"\n    }\n  ]\n}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "type": "RetailMediaCampaign",
            "id": "8343086999167541140"
        },
        {
            "type": "RetailMediaCampaign",
            "id": "3683145960016759663"
        },
        {
            "type": "RetailMediaCampaign",
            "id": "16108177282234788969"
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 3,
        "currentPageSize": 3,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Remove Campaigns from a Specific Balance

This endpoint removes one or more campaigns from the specified balance. The resulting state of the balance is returned as a single page. Sample Request

curl -X POST "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/delete" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>" \
    -H "Content-Type: application/json" \
    -d '{
            "data": [
                {
                    "type": "RetailMediaCampaign",
                    "id": "16108177282234788969"
                }
            ]
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/balances/13/campaigns/delete"

payload = json.dumps({
  "data": [
    {
      "id": "1280",
      "type": "RetailMediaCampaign"
    }
  ]
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\n  \"data\": [\n    {\n      \"id\": \"1280\",\n      \"type\": \"RetailMediaCampaign\"\n    }\n  ]\n}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/balances/13/campaigns/delete")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/balances/13/campaigns/delete');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));

$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

$request->setBody('{\n  "data": [\n    {\n      "id": "1280",\n      "type": "RetailMediaCampaign"\n    }\n  ]\n}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}

catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "type": "RetailMediaCampaign",
            "id": "8343086999167541140"
        },
        {
            "type": "RetailMediaCampaign",
            "id": "3683145960016759663"
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 2,
        "currentPageSize": 2,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Get All Campaigns on a Specific Balance

This endpoint lists all campaigns on the specified balance. The results are provided in a paginated format. Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("text/plain");

RequestBody body = RequestBody.create(mediaType, "");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/balances/13/campaigns")
  .method("GET", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

import requests

url = "https://api.criteo.com/{version}/retail-media/balances/13/campaigns"

payload={}
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("GET", url, headers=headers, data=payload)

print(response.text)

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/balances/13/campaigns');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}

catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "type": "RetailMediaCampaign",
            "id": "8343086999167541140"
        },
        {
            "type": "RetailMediaCampaign",
            "id": "3683145960016759663"
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 2,
        "currentPageSize": 25,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Get Balance History

This endpoint lists all updates made to a specific balance. The results are provided in a paginated format.

Modified UsersmodifiedByUser - When a balance is updated via Criteo’s Retail Media UI, the user login name will be provided. For instance, if “Kip Heaney” updated the balance on 2023-11-07, it indicates that Kip made the change through the Criteo Retail Media UI.If a balance is updated through the Criteo API, the name of the API application responsible for the change will be shown. For example, on 2024-03-20, the balance was updated by the API application Retail Media API Application.

https://api.criteo.com/{version}/retail-media/insertion-order-history/{externalInsertionOrderId}/change-data-capture

Sample Request

curl -L 'https://api.criteo.com/{version}/retail-media/insertion-order-history/509766959630581760/change-data-capture' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <TOKEN>'

Sample Response

{
    "meta": {
        "count": 4,
        "offset": 0,
        "limit": 25
    },
    "data": [
        {
            "dateOfModification": "2023-11-07T11:31:54.1740232-05:00",
            "modifiedByUser": "Kip Heaney",
            "changeType": "BalanceCreated",
            "changeDetails": {
                "previousValue": null,
                "currentValue": "1000.00000000",
                "changeValue": null
            },
            "memo": ""
        },
        {
            "dateOfModification": "2024-03-20T16:29:17.9974975-04:00",
            "modifiedByUser": "Kendall Bayer",
            "changeType": "ValueAdd",
            "changeDetails": {
                "previousValue": "0.00000000",
                "currentValue": "6.00000000",
                "changeValue": "6.00000000"
            },
            "memo": ""
        },
        {
            "dateOfModification": "2024-03-20T16:30:21.2807153-04:00",
            "modifiedByUser": "Retail Media API Application",
            "changeType": "BalanceAdded",
            "changeDetails": {
                "previousValue": "1000.00000000",
                "currentValue": "1025.00000000",
                "changeValue": "25.00000000"
            },
            "memo": "Add funds updated"
        },
        {
            "dateOfModification": "2024-03-20T16:40:13.8841359-04:00",
            "modifiedByUser": "Kip Heaney",
            "changeType": "SalesforceId",
            "changeDetails": {
                "previousValue": "1234567",
                "currentValue": "1234568",
                "changeValue": null
            },
            "memo": null
        }
    ]
}

Account Management

Audiences

Balances & Billing

Campaigns

Creatives & Assets

Keywords

Line Items

Catalog & Retailer Planning

Promoted Products

Performance Reporting

Endpoints

Request Body Parameters

Balance Response Attributes

Get All Balances

Add Campaigns to a Specific Balance

Remove Campaigns from a Specific Balance

Get All Campaigns on a Specific Balance

Get Balance History

​Endpoints

​Request Body Parameters

​Balance Response Attributes

​Get All Balances

​Add Campaigns to a Specific Balance

​Remove Campaigns from a Specific Balance

​Get All Campaigns on a Specific Balance

​Get Balance History

Endpoints

Request Body Parameters

Balance Response Attributes

Get All Balances

Add Campaigns to a Specific Balance

Remove Campaigns from a Specific Balance

Get All Campaigns on a Specific Balance

Get Balance History