The Criteo Retail Media API helps you unlock a range of possibilities to help you enhance your media performance from any platform. Our suite of tools empowers you to seamlessly create, launch, and monitor your campaigns, providing a comprehensive view of your performance.
New to the Criteo API? Start with API Resources — authentication, OAuth setup, rate limits, error codes, versioning policy, and troubleshooting are documented there and apply to all Criteo APIs.
Criteo API Version Tiers Overview
Criteo API versions follow a three-stage lifecycle. Choose the tier that fits your needs — or keep reading to learn what this version offers.Stable
You are here. Fully supported for 12 months with no breaking changes. The right choice for all production integrations.
Release Candidate
Production-ready preview of the next stable version. Integrate early and you’re already on the right version the moment it goes stable.
Experimental
Early access to brand-new features before they’re finalized. Contracts may change — not for production use.
For the full version lifecycle — deprecation windows, release schedule, fall-forward — see the Versioning policy.
Campaign Management
Campaign managed endpoints are designed to meet the diverse needs of our clients and partners.Our dynamic Retail Media API allows you to manage and fine-tune all your campaigns with high precision.
Campaign Management
Create, update, and monitor retail media campaigns and line items through a unified API.
Configuration Control
Manage budgets, attribution models, and balances programmatically for full setup flexibility.
Line Item Controls
Adjust bids, pacing, and flight dates directly via API endpoints.
Product & Keyword Targeting
Query retailer catalogs, select SKUs, and manage keyword targeting at the line-item level.
Data Insights
Access comprehensive campaign performance reports featuring:Granular Performance Data
Access detailed reporting by page type, keyword, product, and category.
Attribution Insights
Analyze attribution performance across all active media channels.
Customizable Reports
Build multi-dimensional reports by combining metrics and dimensions programmatically.