Deprecated Endpoints

This page lists endpoints that have been permanently removed from the Retail Media stable API. Calling a removed endpoint returns 410 Gone.

Breaking changes are also listed in the Changelog. The Versioning Policy explains how Deprecation and Sunset response headers signal upcoming removals before they take effect.

Preferred line item targeting

Removed: October 14, 2026 — all stable versions The individual targeting sub-resources for preferred line items (add-to-basket, audience, and store targeting) have been removed from all stable versions.

Method	Endpoint
`GET`	`/retail-media/preferred-line-items/{lineItemId}/targeting/add-to-basket`
`PUT`	`/retail-media/preferred-line-items/{lineItemId}/targeting/add-to-basket`
`POST`	`/retail-media/preferred-line-items/{lineItemId}/targeting/add-to-basket/append`
`POST`	`/retail-media/preferred-line-items/{lineItemId}/targeting/add-to-basket/delete`
`GET`	`/retail-media/preferred-line-items/{lineItemId}/targeting/audiences`
`PUT`	`/retail-media/preferred-line-items/{lineItemId}/targeting/audiences`
`POST`	`/retail-media/preferred-line-items/{lineItemId}/targeting/audiences/append`
`POST`	`/retail-media/preferred-line-items/{lineItemId}/targeting/audiences/delete`
`GET`	`/retail-media/preferred-line-items/{lineItemId}/targeting/stores`
`PUT`	`/retail-media/preferred-line-items/{lineItemId}/targeting/stores`
`POST`	`/retail-media/preferred-line-items/{lineItemId}/targeting/stores/append`
`POST`	`/retail-media/preferred-line-items/{lineItemId}/targeting/stores/delete`

Introduction

Guides for Retail Media API

Preferred line item targeting

​Preferred line item targeting

Preferred line item targeting