Campaigns

Open Auction Campaigns

An Open Auction campaign operates on a first-price auction model using cost-per-click (CPC). Advertisers set their bid for each shopper interaction with their ad, competing in an inventory auction to secure ad placements.

💡 Things to Know

• A campaign represents a marketing objective and includes line items.
• Campaigns can contain line items across multiple brands and retailers.
• Campaigns offer optional controls for budgeting and attribution windows.
• Budgets can also be managed at the line item level.
• Various reports are available to track and measure campaign performance.
• Accounts are capped at 100,000 active campaigns.
• Currently, only Open Auction campaigns are supported via the API.

Quick Start

1. Select products to promote from your account catalog.

2. Create a campaign to define your marketing objective.

3. Create a line item within the campaign.

4. Add products to the line item to specify what you are promoting.

5. Assign the campaign to an account balance to manage spending.

6. Activate your line item to start running the campaign!