Audience Segment Endpoints

Endpoints

VerbEndpointDescription
POST/retail-media/accounts/{account-id}/audience-segments/createCreate a new Audience Segment
PATCH/retail-media/accounts/{account-id}/audience-segmentsUpdate an Audience Segment
POST/retail-media/accounts/{account-id}/audience-segments/deleteDelete an Audience Segment
POST/retail-media/accounts/{account-id}/audience-segments/searchReturns a list of segments that match the provided filters. If present, the filters are AND'ed together when applied. You can search segments by segment IDs, retailer IDs and/or segment types
GET/retail-media/accounts/{account-id}/audience-segments/{audience-segment-id}/contact-listRetrieve contact list statistics
POST/retail-media/audience-segments/{audience-segment-id}/contact-list/add-removeAdd/remove identifiers in contact list Audience Segment
POST/retail-media/audience-segments/{audience-segment-id}/contact-list/clearClear all identifiers in contact list Audience Segment

Audience Segment Attributes

AttributeData TypeDescription
idstringAudience Segment ID, generated internally by Criteo

Accepted values: string of int64
Writeable? N / Nullable? N
namestringAudience Segment name

Accepted values: string
Writeable? Y / Nullable? N
descriptionstringDescription of the Audience Segment

Accepted values: string
Writeable? Y / Nullable? N
accountIdstringAccount ID associated with the Audience Segment, generated internally by Criteo

Accepted values: string of int64
Writeable? N / Nullable? N
retailerId*stringRetailer ID, associated with the Audience Segment, generated internally by Criteo

Accepted values: string of int64
Writeable? N / Nullable? N
channelslistChannels associated to the audience

Accepted values: Onsite, Offsite, Unknown
Writeable? N / Nullable? N
contactListobjectSetting to target users with contact list. Note, either one of contactList or events is required, however both cannot be leveraged at the same time

See below for more details
eventsobjectSettings to target users based on their events. Note, either one of contactList or events is required, however both cannot be leveraged at the same time

See below for more details
createdAttimestampTimestamp of Audience Segment creation, in UTC

Accepted values: yyyy-mm-ddThh:mm:ss.msZ (in ISO-8601 )
Writeable? N / Nullable? N
createdByIdstringUser ID who created the Audience Segment (null if created by a service)

Accepted values: string
Writeable? N / Nullable? Y
updatedAttimestampTimestamp of last Audience Segment update, in UTC

Accepted values: yyyy-mm-ddThh:mm:ss.msZ(in ISO-8601)
Writeable? N / Nullable? N

* Required at create operation

Contact List Attributes

AttributeData TypeDescription
IsReadOnlybooleanIndicates if the contact list can be edited

Accepted values: true, false
Writeable? N / Nullable? N
identifierTypeenumUser identifier type from Contact list

Accepted values: Email, UserIdentifier, IdentityLink, CustomerId, Unknown
Writeable? N / Nullable? N

Events Attributes

AttributeData TypeDescription
shopperActivityenumDefine users who performed specific action

Accepted values: View, Buy, AddToCart, Unknown
Writeable? N / Nullable? N
lookbackDaysenumDefine users who interact with the website in the respective recent timeframe

Accepted values: Last7Days, Last14Days, Last30Days, Last45Days, Last60Days, Last90Days, Last120Days, Last150Days, Last180Days
Writeable? N / Nullable? N
categoryIdslistDefine users interested in specific categories from retailer's Catalog.
Note, either one of categoryIds or brandIds must be included. Both can be included as well, but the request will fail if neither are included

Accepted values: array of strings/int64
Writeable? N / Nullable? Y
brandIdslistDefine users interested in specific brands from retailer's Catalog.
Note, either one of categoryIds or brandIds must be included. Both can be included as well, but the request will fail if neither are included

Accepted values: array of strings/int64
Writeable? N / Nullable? Y
minPricedecimalDefine users who interact with products whose prices are greater than minPrice

Accepted values: minPrice ≥ 0.0
Writeable? Y / Nullable? Y
maxPricedecimalDefine users who interact with products whose prices are smaller than maxPrice

Accepted values: maxPrice ≤ 0.0
Writeable? Y / Nullable? Y

Create Audience Segment

This endpoints allows to create Audience Segments, either from Contact List or Users Events type.

Note: the corresponding App should have the "Audiences Manage" permission enabled.

📘

As of now, it is only possible to create Contact List segments through our API. For Users Events Segments, users can rely on the C-Max UI - for more details, check (Onsite Display) Build an Audience

https://api.criteo.com/{version}/retail-media/accounts/{account-id}/audience-segments/create

Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/create' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": [
    {
      "type": "AudienceSegment",
      "attributes": {
        "name": "Segment Name",
        "description": "Segment Description",
        "retailerId": "1234",
        "contactList": {
          "identifierType": "Email"
        }
      }
    }
  ]
}'
import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
 {
  "data": [
    {
      "type": "AudienceSegment",
      "attributes": {
        "name": "Segment Name",
        "description": "Segment Description",
        "retailerId": "1234",
        "contactList": {
          "identifierType": "Email"
        }
      }
    }
  ]
}
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/accounts/625702934721171442/audience-segments/create", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":[{"identifiertype":"AudienceSegment","attributes":{"name":"Segment Name","description":"Segment Description","retailerId":"1234","contactList":{"identifierType":"Email"}}}]}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/create")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/create');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":[{"type":"AudienceSegment","attributes":{"name":"Segment Name","description":"Segment Description","retailerId":"1234","contactList":{"identifierType":"Email"}}}]}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "225702933721171456",
            "type": "AudienceSegment",
            "attributes": {
                "name": "Segment Name",
                "type": "ContactList",
                "createdAt": "2024-01-23T09:33:40.822Z",
                "updatedAt": "2024-01-23T09:33:40.822Z",
                "accountId": "625702934721171442",
                "retailerId": "1234",
                "contactList": {
                    "isReadOnly": "true",
                    "identifierType": "Email"
                }
            }
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Update Audience Segment

This endpoints allows to update Audience Segments. Currently, it's only possible update Contact List segments.

Note: the corresponding App should have the "Audiences Manage" permission enabled.

https://api.criteo.com/{version}/retail-media/accounts/{account-id}/audience-segments

Sample Request

curl -L -X PATCH 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": [
    {
      "attributes": {
        "name": "New Name",
        "description": {
          "value": "New Description"
        },
        "contactList": {
        }
      },
      "id": "225702933721171456",
      "identifierType": "AudienceSegment"
    }
  ]
}'
import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps(
{
  "data": [
    {
      "attributes": {
        "name": "New Name",
        "description": {
          "value": "New Description"
        },
        "contactList": {
        }
      },
      "id": "1001",
      "identifierType": "AudienceSegment"
    }
  ]
)
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("PATCH", "/{version}/retail-media/accounts/625702934721171442/audience-segments", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":[{"attributes":{"name":"New Name","description":{"value":"New Description"},"contactList":{}},"id":"1001","identifierType":"AudienceSegment"}]}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments")
  .method("PATCH", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments');
$request->setMethod(HTTP_Request2::METHOD_PATCH);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":[{"attributes":{"name":"New Name","description":{"value":"New Description"},"contactList":{}},"id":"1001","identifierType":"AudienceSegment"}]}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "225702933721171456",
            "type": "AudienceSegment",
            "attributes": {
                "name": "New Name",
                "description": "New Description",
                "type": "ContactList",
                "createdAt": "2024-01-23T09:33:40.822Z",
                "updatedAt": "2024-01-23T09:33:40.822Z",
                "accountId": "625702934721171442",
                "retailerId": "1234",
                "contactList": {
                    "isReadOnly": "true",
                    "identifierType": "Email"
                }
            }
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Delete Audience Segment

This endpoints allows to delete Audience Segments.

Note: the corresponding App should have the "Audiences Manage" permission enabled.

https://api.criteo.com/{version}/retail-media/accounts/{account-id}/audience-segments/delete

Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/delete' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": [
    {
      "id": "225702933721171456",
      "identifierType": "Audience Segment"
    }
  ]
}'
import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": [
    {
      "id": "225702933721171456",
      "identifierType": "Audience Segment"
    }
  ]
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/accounts/625702934721171442/audience-segments/delete", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":[{"id":"225702933721171456","identifierType":"Audience Segment"}]}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/delete")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/delete');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":[{"id":"225702933721171456","identifierType":"Audience Segment"}]}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "225702933721171456",
            "identifierType": "Audience Segment"
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Search for Audience Segments

This endpoints allows search for existing Audience Segments that satisfy one or few attributes at the same time. Results are paginated using limit and offset query parameters.

https://api.criteo.com/{version}/retail-media/accounts/{account-id}/audience-segments/search?limit=50&offset=0

Sample Request: searching by Retailer ID only

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
    "type": "AudienceSegment",
    "attributes": {
    "audienceSegmentIds": null,
    "retailerIds": [
      "12"
    ],
    "audienceSegmentTypes": null
  }
}'
import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": {
    "type": "AudienceSegment",
    "attributes": {
      "audienceSegmentIds": null
      "retailerIds": [
        "12"
      ],
      "audienceSegmentTypes": null
    }
  }
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":{"type":"AudienceSegment","attributes":{"audienceSegmentIds":null,"retailerIds":["12"],"audienceSegmentTypes":null}}}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":{"type":"AudienceSegment","attributes":{"audienceSegmentIds":null,"retailerIds":["12"],"audienceSegmentTypes":null}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "meta": {
        "totalItems": 400,
        "limit": 50,
        "offset": 0
    },
    "data": [
        {
            "id": "203134567785554216",
            "type": "AudienceSegment",
            "attributes": {
                "name": "Segment Name",
                "type": "Events",
                "createdAt": "2024-01-15T12:23:18.180Z",
                "updatedAt": "2024-01-15T12:23:18.180Z",
                "accountId": "625702934721171442",
                "retailerId": "12",
                "events": {
                    "shopperActivity": "View",
                    "lookbackDays": "Last90Days",
                    "categoryIds": [
                        "3590922"
                    ],
                    "brandIds": []
                }
            }
        },
        // ...
        {
            "id": "225702933721171456",
            "type": "AudienceSegment",
            "attributes": {
                "name": "Segment Name",
                "type": "ContactList",
                "createdAt": "2024-01-23T09:33:40.822Z",
                "updatedAt": "2024-01-23T09:33:40.822Z",
                "accountId": "625702934721171442",
                "retailerId": "12",
                "contactList": {
                    "isReadOnly": "true",
                    "identifierType": "Email"
                }
            }
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Sample Request: searching by multiple filters

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
    "type": "AudienceSegment",
    "attributes": {
      "audienceSegmentIds": ["225702933721171456"],
      "retailerIds": [
        "12"
      ],
      "audienceSegmentTypes": ["ContactList"]
    }
  }
}'
import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": {
    "type": "AudienceSegment",
    "attributes": {
      "audienceSegmentIds": ["225702933721171456"],
      "retailerIds": [
        "12"
      ],
      "audienceSegmentTypes": ["ContactList"]
    }
  }
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":{"type":"AudienceSegment","attributes":{"audienceSegmentIds":["225702933721171456"],"retailerIds":["12"],"audienceSegmentTypes":["ContactList"]}}}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":{"type":"AudienceSegment","attributes":{"audienceSegmentIds":["225702933721171456"],"retailerIds":["12"],"audienceSegmentTypes":["ContactList"]}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "meta": {
        "totalItems": 400,
        "limit": 50,
        "offset": 0
    },
    "data": [
        {
            "id": "225702933721171456",
            "type": "AudienceSegment",
            "attributes": {
                "name": "Segment Name",
                "type": "ContactList",
                "createdAt": "2024-01-23T09:33:40.822Z",
                "updatedAt": "2024-01-23T09:33:40.822Z",
                "accountId": "625702934721171442",
                "retailerId": "12",
                "contactList": {
                    "isReadOnly": "true",
                    "identifierType": "Email"
                }
            }
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Get Contact List Segment Statistics

This endpoints allows to retrieve statistics from Contact List segments.

https://api.criteo.com/{version}/retail-media/accounts/{account-id}/audience-segments/{audience-segment-id}/contact-list

Sample Request

curl -L -X GET 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/225702933721171456/contact-list' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>'
import http.client
conn = http.client.HTTPSConnection("api.criteo.com")
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}
conn.request("GET", "/{version}/retail-media/accounts/625702934721171442/audience-segments/225702933721171456/contact-list",  headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("text/plain");
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/225702933721171456/contact-list")
  .method("GET")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/225702933721171456/contact-list');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer MY_ACCESS_TOKEN>'
));
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "attributes": {
            "numberOfIdentifiers": 10000,
            "numberOfMatches": 5000,
            "matchRate": 0.5
        },
        "id": "225702933721171456",
        "identifierType": "AudienceSegment"
    },
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Add/Remove identifiers in Contact List Audience Segment

This endpoint allows to add/remove users in a specific Contact List segment.

Note: the corresponding App should have the "Audiences Manage" permission enabled.

AttributeData TypeDescription
operationenumOperation required for the sub-set of users provided in the request

Accepted values: add, remove
Writeable? N / Nullable? N
https://api.criteo.com/{version}/retail-media/audience-segments/{audience-segment-id}/contact-list/add-remove

Sample Request - adding users to existing audience segment

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
    "type": "AddRemoveContactlist",
    "attributes": {
      "operation": "add",
      "identifierType": "email",
      "identifiers": [
        "[email protected]",
        "[email protected]",
        "[email protected]"
      ]
    }
  }
}'
import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": {
    "type": "AddRemoveContactlist",
    "attributes": {
      "operation": "add",
      "identifierType": "email",
      "identifiers": [
        "[email protected]",
        "[email protected]",
        "[email protected]",
      ]
    }
  }
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":{"type":"AddRemoveContactlist","attributes":{"operation":"add","identifierType":"email","identifiers":["[email protected]","[email protected]","[email protected]"]}}}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":{"type":"AddRemoveContactlist","attributes":{"operation":"add","identifierType":"email","identifiers":["[email protected]","[email protected]","[email protected]"]}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "type": "AddRemoveContactlistResult",
        "attributes": {
            "contactListId": 523103620165619700,
            "operation": "add",
            "requestDate": "2024-04-22T14:29:07.994Z",
            "identifierType": "email",
            "nbValidIdentifiers": 3,
            "nbInvalidIdentifiers": 0,
            "sampleInvalidIdentifiers": []
        }
    },
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Sample Request - removing users from existing audience segment

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
    "type": "ContactlistAmendment",
    "attributes": {
      "operation": "remove",
      "identifierType": "email",
      "identifiers": [
        "[email protected]"
      ]
    }
  }
}'
import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": {
    "type": "ContactlistAmendment",
    "attributes": {
        "operation": "remove",
        "identifierType": "email",
        "identifiers": [
            "[email protected]"
        ]
    }
  }
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":{"type":"ContactlistAmendment","attributes":{"operation":"remove","identifierType":"email","identifiers":["[email protected]"]}}}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":{"type":"ContactlistAmendment","attributes":{"operation":"remove","identifierType":"email","identifiers":["[email protected]"]}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "type": "ContactlistAmendment",
        "attributes": {
            "operation": "remove",
            "requestDate": "2018-12-10T10:00:50.000Z",
            "identifierType": "email",
            "nbValidIdentifiers": 7342,
            "nbInvalidIdentifiers": 13,
            "sampleInvalidIdentifiers": [
                "InvalidIdentifier"
            ]
        }
    },
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

❗️

Identifier List Size Limit

Note that there is a limit of 50,000 identifiers per single request. If you are adding more than 50,000 users, please split them into chunks of 50,000 and make multiple requests.

Clear all identifiers in Contact List Audience Segment

This endpoints resets a Contact List segment, erasing all existing users identifiers.

Note: the corresponding App should have the "Audiences Manage" permission enabled.

https://api.criteo.com/{version}/retail-media/audience-segments/{audience-segment-id}/contact-list/clear

Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/clear' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>'
import http.client

conn = http.client.HTTPSConnection("api.criteo.com")
payload = ''
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}
conn.request("POST", "/{version}/retail-media/audience-segments/225702933721171456/contact-list/clear", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))
OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("text/plain");
RequestBody body = RequestBody.create(mediaType, "");
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/clear")
  .method("POST", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();
Response response = client.newCall(request).execute();
<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/clear');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer MY_ACCESS_TOKEN>'
));
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "type": "ContactListAudienceSegment",
        "id": "225702933721171456"
    },
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

📘

Note that this will only wipe all of the users from the audience segment and will not delete the audience segment itself.

🚧

Note on Audience Computation

Audience updates are processed daily at 0h UTC and 12h UTC and can take around 5 hours to reflect on a live campaign. This is important for audiences that are frequently updated as changes should be ready for processing prior to these two times.