Introduction

A brand is a collection of products marketed and sold under a unified name. The brands associated with an account define the products that the account can promote on retailer sites.

An account can have access to one or more brands, and this access is typically managed by Criteo.

Brand attributes are standardized across retailers to ensure consistency.

Endpoints

Method	Endpoint	Description
GET	`/accounts/{accountId}/brands`	Get Brands
POST	`/brands/search`	Search for Brands by name in Retailer(s) Catalogs

Brand Attributes

Attribute	Data Type	Description
`id`	string	Brand ID, generated internally by Criteo and originated from brand name provided in retailer's Catalog Accepted values: int64 Writeable? N / Nullable? N
`name`	string	Brand name, keyword to use as filter in the search (case-insensitive) or returned as final brand name available Accepted values: string Writeable? N / Nullable? N
`retailerIds`*	list	List of Retailer IDs, to use as filter in the search or returned as containing the specific brand Accepted values: list of strings of int32 Writeable? N / Nullable? N
`brandType`	enum	Type of brands, to consider in the search or returned as attribute of the specific brand * `all`: all brands * `retailer`: brands specific to the retailer * `uc`: brands referenced to our Universal Catalog Accepted values: `all`, `retailer`, `uc` (case-insensitive) Default: `all` Writeable? N / Nullable? N

(*) Required

📘
Field Definitions

Writeable (Y/N): Indicates if the field can be modified in requests.

Nullable (Y/N): Indicates if the field can accept null/empty values.

Primary Key: A unique, immutable identifier of the entity, generated internally by Criteo. Primary keys are typically ID fields (e.g., retailerId, campaignId, lineItemId) and are usually required in the URL path.

Get All Brands

This endpoint lists all brands associated with an account.

Results are paginated using pageIndex and pageSize query parameters; if omitted, defaults to 0 and 25, respective - see API Response

https://api.criteo.com/{version}/retail-media/accounts/{accountId}/brands?pageIndex={pageIndex}&pageSize={pageSize}

📘
View in the API Reference
You can also check this endpoint in the API reference.

Sample Request

curl -L -X GET "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/brands?pageIndex=0&pageSize=25" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

import requests

url = "https://api.criteo.com/{version}/retail-media/accounts/4/brands?pageIndex=0&pageSize=25"

payload={}
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("GET", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("text/plain");

RequestBody body = RequestBody.create(mediaType, "");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/4/brands?pageIndex=0&pageSize=25")
  .method("GET", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/4/brands?pageIndex=0&pageSize=25');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}

catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "7672171780147256541",
            "type": "RetailMediaBrand",
            "attributes": {
                "name": "Brand 123"
            }
        },
 
        // ...
 
        {
            "id": "5979998329674492121",
            "type": "RetailMediaBrand",
            "attributes": {
                "name": "Brand 789"
            }
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 15,
        "currentPageSize": 25,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Search for Brands by name

This endpoint searches for Brands, by name term, across one or multiple retailers. Results are paginated.

https://api.criteo.com/preview/retail-media/brands/search?offset=0&limit=25

Sample Request

curl -L -X POST 'https://api.criteo.com/preview/retail-media/brands/search?offset=0&limit=25' \
    -H 'Content-Type: application/json' \
    -H 'Accept: application/json' \
    -H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
    -d '{
            "data": {
                "type": "<string>",
                "attributes": {
                    "retailerIds": [
                        "123",
                        "456"
                    ],
                    "name": "brand abc",
                    "brandType": "all"
                }
            }
        }'

import requests
import json

url = "https://api.criteo.com/preview/retail-media/brands/search?offset=0&limit=25"

payload = json.dumps({
    "data": {
        "type": "<string>",
        "attributes": {
            "retailerIds": [
                "123",
                "456"
            ],
            "name": "brand abc",
            "brandType": "all"
        }
    }
})
headers = {
    'Content-Type': 'application/json',
    'Accept': 'application/json',
    'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\"data\":{\"type\":\"<string>\",\"attributes\":{\"retailerIds\":[\"123\",\"456\"],\"name\":\"brand abc\",\"brandType\":\"all\"}}}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/preview/retail-media/brands/search?offset=0&limit=25")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/preview/retail-media/brands/search?offset=0&limit=25');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
    'follow_redirects' => TRUE
));
$request->setHeader(array(
    'Content-Type' => 'application/json',
    'Accept' => 'application/json',
    'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
$request->setBody('{"data":{"type":"<string>","attributes":{"retailerIds":["123","456"],"name":"brand abc","brandType":"all"}}}');
try {
    $response = $request->send();
    if ($response->getStatus() == 200) {
        echo $response->getBody();
    }
    else {
        echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
        $response->getReasonPhrase();
    }
}
catch(HTTP_Request2_Exception $e) {
    echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "metadata": {
        "count": 2,
        "offset": 0,
        "limit": 25
    },
    "data": [
        {
            "id": "2149023412134133",
            "type": "BrandIdSearchResult",
            "attributes": {
                "id": "2149023412134133",
                "name": "brand abcdef",
                "brandType": "Retailer",
                "retailerIds": [
                    123
                ]
            }
        },
        {
            "id": "62342",
            "type": "BrandIdSearchResult",
            "attributes": {
                "id": "62342",
                "name": "Brand ABC",
                "brandType": "UC",
                "retailerIds": [
                    123,
                    456
                ]
            }
        }
    ],
    "warnings": [],
    "errors": []
}

Responses

Response	Error	Message	Description
🟢 `200`			Call completed successfully
🔴 `400`	Validation Error	`One or more validation errors occurred.`	One of the parameters provided in the request does not match the format accepted. Check the error details and the parameters informed in the call
🔴 `403`	Authorization Error	`Resource access forbidden: does not have permissions`	API user does not have the authorization to make requests to the account ID. For an authorization request, follow the authorization request steps

Brands

Introduction

Endpoints

Brand Attributes

📘
Field Definitions

Get All Brands

📘
View in the API Reference

Sample Request

Sample Response

Search for Brands by name

Sample Request

Sample Response

Responses

Introduction

Endpoints

Brand Attributes

📘Field Definitions

Get All Brands

📘View in the API Reference

Sample Request

Sample Response

Search for Brands by name

Sample Request

Sample Response

Responses

📘
Field Definitions

📘
View in the API Reference