Overview

💡 Things to Know!

• Reports are requested & retrieved through asynchronous endpoints

• All reports are at the daily granularity except for the Attributed Transactions report, which is hourly

• The report date window has a max of 100 days; data is retained for up to 3 years

• Reports have a limit of 100,000 rows. If a report output has 100,000 rows, the data is likely incomplete due to truncation. If you encounter this issue, please review the number of campaign or line item IDs if making a Bulk request, start-end date window, and report type.

• Rate limits for resource sensitive endpoints may have a lower rate limit than the standard 250 calls/ms

• Report attribution windows and timezone are fully configurable

• Data latency is typically 2-8 hours but may have minor adjustments through the 120th hour before finalization

• Data is batched per hour, and same-day data may be partially available
  Reports are cached for at least 1 hour before expiration

• Exact expiration is indicated by the expiresAt field in the /status response

Learn more about our Attribution Rules in CMax Help Center