Balances Endpoints

View and manage all available balances across campaigns

Getting StartedLearn more about campaign management with our API here

Endpoints

Method	Endpoint	Description
GET	`/accounts/{accountId}/balances`	Retrieve all balances associated with a specific account.
GET	`/accounts/{accountId}/balances/{balanceId}`	Retrieve a specific balance
POST	`/accounts/{accountId}/balances`	Create a new balance for a specified account.
PATCH	`/accounts/{accountId}/balances/{balanceId}`	Modify balance’s metadata (name, start/end date - for deposited funds, see below)
POST	`/accounts/{accountId}/balances/{balanceId}/add-funds`	Add/remove funds deposited in a specific balance.
GET	`/balances/{balanceId}/campaigns`	Retrieve all campaigns linked to a specific balance.
POST	`/balances/{balanceId}/campaigns/append`	Add campaigns to a specific balance.
POST	`/balances/{balanceId}/campaigns/delete`	Remove campaigns from a specific balance.
GET	`/balances/{balanceId}/history`	Retrieve all changes made historically to a balance

Balance Parameters

Attribute	Data Type	Description
`id`	string	Balance IDAccepted values: string of int64 Writeable? N / Nullable? N
`name`*	string	Balance nameAccepted values: up to 255-char strings Writeable? Y / Nullable? N
`poNumber`	string	Purchase order numberAccepted values: up to 32-char strings Writeable? Y / Nullable? Y
`deposited`	decimal	Amount of funds deposited; uncapped if `null`Accepted values: `deposited` ≥ 0.0 Writeable? Y / Nullable? Y
`spent`	decimal	Amount of funds already spentAccepted values: 0 ≤ `spent` ≤ `deposited` Writeable? N / Nullable? N
`remaining`	decimal	Amount of funds already spentAccepted values: 0 ≤ `remaining` ≤ `deposited` (or `null`, if `deposited` not set) Writeable? N / Nullable? Y
`startDate`*	timestamp	Balance start date; if time zone is not set, will consider Account’s time zone as defaultAccepted values: `yyyy-mm-ddThh:mm:ss±hh:mm`(in ISO-8601 ) Writeable? Y / Nullable? N
`endDate`	timestamp	Balance end date; if time zone is not set, will consider Account’s time zone as defaultAccepted values: `yyyy-mm-ddThh:mm:ss±hh:mm`(in ISO-8601 ) Default: if `null` or absent, balance will be available indefinitely Writeable? Y / Nullable? Y
`status`	enum	Balance current statusAccepted values: `active`, `scheduled`, `ended` Writeable? N / Nullable? N
`createdAt`	timestamp	Timestamp of balance creation, in UTCAccepted values: `yyyy-mm-ddThh:mm:ss±hh:mm` (in ISO-8601) Writeable? N / Nullable? N
`updatedAt`	timestamp	Timestamp of last balance update, in UTCAccepted values: `yyyy-mm-ddThh:mm:ss±hh:mm` (in ISO-8601) Writeable? N / Nullable? N
`memo`	string	An optional memo note that can be set in the balanceAccepted values: up to 250-char strings Writeable? Y / Nullable? Y
`balanceType`	enum	The balance type is computed based on the deposited amount:Accepted values: `capped`, `uncapped` Writeable? N / Nullable? N `capped`: if the deposited amount is provided. `uncapped`: when there is no amount defined (set to `null`)
`spendType`	enum	The type of balance that will be used based on the campaign typeAccepted values: `Onsite`, `Offsite`, `OffsiteAwareness` Writeable? N / Nullable? N
`privateMarketBillingType`	enum	Billing type of the balanceAccepted values: `notApplicable`, `billByRetailer`, `billByCriteo`:warning: Note: balances created through the API will, automatically, be denoted as`billByRetailer` only balances denoted as `billByRetailer` can be modified through the API Writeable? N / Nullable? N

*Required for Balance creation

Balance History Parameters

Attribute	Data Type	Description
`dateOfModification`	timestamp	Timestamp of balance updateAccepted values: `yyyy-mm-ddThh:mm:ss±hh:mm` (in ISO-8601) Writeable? N / Nullable? N
`modifiedByUser`	string	Username who modified the insertion orderAccepted values: strings in format “j.doe” Writeable? N / Nullable? N
`changeType`	enum	Definition of the type of change in a balanceAccepted values: `BalanceCreated`: new balance is created `BalanceAdded`: capped balance amount was increased by a certain amount `BalanceRemoved`: capped balance is decreased by a certain amount `BalanceUncapped`: capped balance is changed to uncapped `BalanceCapped`: uncapped balance is changed to capped `StartDate`: start date is modified `EndDate`: end date is modified `BalanceName`: balance name is modified `PoNumber`: PO Number is modified `ValueAdd`: new additional amount is added to the balance `SalesforceId`: SalesForceID (internal Criteo ID) is modified by Criteo (this would appear for Criteo billed balances)
`changeDetails`	object	Structure with the change details (from Balance History endpoint)Parameters: `previousValue`: previous value of a property of the balance `currentValue`: current value of a property of the balance `changeValue`: change value of a property of the balance

Get all Balances

This endpoint lists all balances in an account. Results are paginated using pageIndex and pageSize query parameters; if omitted, defaults to 0 and 25, respectively - see API Response Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances?pageIndex=0&pageSize=25" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

import requests

url = "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances?pageIndex=0&pageSize=25"

payload={}
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("GET", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("text/plain");

RequestBody body = RequestBody.create(mediaType, "");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances?pageIndex=0&pageSize=25")
  .method("GET", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances?pageIndex=0&pageSize=25');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}

catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "metadata": {
        "totalItemsAcrossAllPages": 94,
        "currentPageSize": 25,
        "currentPageIndex": 0,
        "totalPages": 4,
        "nextPage": "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances?pageIndex=1&pageSize=25"
    },
    "data": [
        {
            "id": "14094543095747588032",
            "type": "BalanceResponseV2",
            "attributes": {
                "name": "Balance 123",
                "poNumber": "13993827",
                "memo": "uncapped balance, free to spend!",
                "deposited": null,
                "spent": 42931.28,
                "remaining": null,
                "startDate": "2020-04-06",
                "endDate": null,
                "status": "active",
                "createdAt": "2020-04-06T00:02:41+00:00",
                "updatedAt": "2020-04-06T00:02:41+00:00",
                "balanceType": "uncapped",
                "spendType": "Onsite",
                "privateMarketBillingType": "notApplicable"
            }
        },
 
        // ...
 
        {
            "id": "4237496305219757554",
            "type": "BalanceResponseV2",
            "attributes": {
                "name": "Balance 789",
                "poNumber": "",
                "memo": "10k for the special 2s-day promotion",
                "deposited": 10000.00,
                "spent": 923.40,
                "remaining": 9076.60,
                "startDate": "2025-02-01",
                "endDate": null,
                "status": "scheduled",
                "createdAt": "2025-01-06T00:48:11+00:00",
                "updatedAt": "2025-01-07T22:19:57+00:00",
                "balanceType": "capped",
                "spendType": "Onsite",
                "privateMarketBillingType": "notApplicable"
            }
        }
    ]
}

Get specific balance

Retrieves the balance details of one specific balances belonging to an account Sample Request

curl -L 'https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/4237496305219757554' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>'

Sample Response

{
    "data": {
        "id": "4237496305219757554",
        "type": "BalanceResponseV2",
        "attributes": {
            "name": "Balance 789",
            "poNumber": "",
            "memo": "10k for the special 2s-day promotion",
            "deposited": 10000.0,
            "spent": 923.4,
            "remaining": 9076.6,
            "startDate": "2025-02-01",
            "endDate": null,
            "status": "scheduled",
            "createdAt": "2025-01-06T00:48:11+00:00",
            "updatedAt": "2025-01-07T22:19:57+00:00",
            "balanceType": "capped",
            "spendType": "Onsite",
            "privateMarketBillingType": "notApplicable"
        }
    },
    "warnings": [],
    "errors": []
}

Create a new account Balance

This endpoint creates a new balance in the specified account. Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances' \
    -H 'Content-Type: application/json' \
    -H 'Accept: application/json' \
    -H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
    -d '{
            "data": {
                "attributes": {
                    "name": "Balance 2025 Q1",
                    "startDate": "2025-01-01",
                    "spendType": "Onsite",
                    "poNumber": null,
                    "deposited": 12500.00,
                    "endDate": "",
                    "memo": "Balance for campaigns in 2025 Q1"
                }
            }
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances"

payload = json.dumps({
    "data": {
        "attributes": {
            "name": "Balance 2025 Q1",
            "startDate": "2025-01-01",
            "spendType": "Onsite",
            "poNumber": None,
            "deposited": 12500.00,
            "endDate": "",
            "memo": "Balance for campaigns in 2025 Q1"
        }
    }
})
headers = {
    'Accept': 'application/json',
    'Content-Type': 'application/json',
    'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\"data\":{\"attributes\":{\"name\":\"Balance 2025 Q1\",\"startDate\":\"2025-01-01\",\"spendType\":\"Onsite\",\"poNumber\": null,\"deposited\": 12500.00,\"endDate\":\"\",\"memo\":\"Balance for campaigns in 2025 Q1\"}}}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
    'follow_redirects' => TRUE
));
$request->setHeader(array(
    'Content-Type' => 'application/json',
    'Accept' => 'application/json',
    'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
$request->setBody('{"data":{"attributes":{"name":"Balance 2025 Q1","startDate":"2025-01-01","spendType":"Onsite","poNumber":null,"deposited":12500.00,"endDate":"","memo":"Balance for campaigns in 2025 Q1"}}');
try{
    $response = $request->send();
    if ($response->getStatus() == 200) {
        echo $response->getBody();
    }
    else {
        echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
        $response->getReasonPhrase();
    }
}
catch(HTTP_Request2_Exception $e) {
    echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "id": "697385288434028544",
    "type": "BalanceResponseV2",
    "data": {
        "attributes": {
            "name": "Balance 2025 Q1",
            "poNumber": null,
            "memo": "Balance for campaigns in 2025 Q1",
            "deposited": 12500.00,
            "spent": 0.00,
            "remaining": 12500.00,
            "startDate": "2025-01-01",
            "endDate": null,
            "status": "active",
            "createdAt": "2025-04-08T10:00:09+00:00",
            "updatedAt": "2025-04-08T10:00:09+00:00",
            "balanceType": "capped",
            "spendType": "Onsite",
            "privateMarketBillingType": "billByRetailer"
        }
    },
    "warnings": [],
    "errors": []
}

Modify Balance metadata

This endpoint modifies the metadata of a specified balance, like name, poNumber, startDate or endDate. To modify deposited funds, check the following endpoint.

Only Balances created through the API can be modified through this endpoint, ie, with billing type billByRetailer

Sample Request

curl -L -X PATCH 'https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/697385288434028544' \
    -H 'Content-Type: application/json' \
    -H 'Accept: application/json' \
    -H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
    -d '{
            "data": {
                "attributes": {
                    "startDate": "2025-01-01",
                    "endDate": "2025-04-01",
                    "poNumber": "PO 12345",
                    "memo": "Balance for campaigns in 2025 Q1 (with start and end date)"
                }
            }
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/697385288434028544"

payload = json.dumps({
    "data": {
        "attributes": {
            "startDate": "2025-01-01",
            "endDate": "2025-04-01",
            "poNumber": "PO 12345",
            "memo": "Balance for campaigns in 2025 Q1 (with start and end date)"
        }
    }
})
headers = {
    'Content-Type': 'application/json',
    'Accept': 'application/json',
    'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("PATCH", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\"data\":{\"attributes\":{\"startDate\":\"2025-01-01\",\"endDate\":\"2025-04-01\",\"poNumber\":\"PO 12345\",\"memo\":\"Balance for campaigns in 2025 Q1 (with start and end date)\"}}}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/697385288434028544")
  .method("PATCH", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/697385288434028544');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
    'follow_redirects' => TRUE
));
$request->setHeader(array(
    'Content-Type' => 'application/json',
    'Accept' => 'application/json',
    'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
$request->setBody('{"data":{"attributes":{"startDate":"2025-01-01","endDate":"2025-04-01","poNumber":"PO 12345","memo":"Balance for campaigns in 2025 Q1 (with start and end date)"}}}');
try{
    $response = $request->send();
    if ($response->getStatus() == 200) {
        echo $response->getBody();
    }
    else {
        echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
        $response->getReasonPhrase();
    }
}
catch(HTTP_Request2_Exception $e) {
    echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "id": "697385288434028544",
    "type": "BalanceResponseV2",
    "data": {
        "attributes": {
            "name": "Balance 2025 Q1",
            "poNumber": "PO 12345",
            "memo": "Balance for campaigns in 2025 Q1 (with start and end date)",
            "deposited": 12500.00,
            "spent": 0.00,
            "remaining": 12500.00,
            "startDate": "2025-01-01",
            "endDate": "2025-04-01",
            "status": "active",
            "createdAt": "2025-04-08T10:00:09+00:00",
            "updatedAt": "2025-04-08T10:00:09+00:00",
            "balanceType": "capped",
            "spendType": "Onsite",
            "privateMarketBillingType": "billByRetailer"
        }
    },
    "warnings": [],
    "errors": []
}

Add or remove Balance funds

This endpoint allows to add or remove funds deposited in a specific balance

Only Balances created through the API can be modified through this endpoint, ie, with billing type billByRetailer

Request Body Parameters

Attribute	Data Type	Description
`deltaAmount`*	decimal	Difference amount of fund to be added/removed from balance; it cannot reduce the current amount of funds deposited to less than zeroAccepted values: `deltaAmount`≥ `deposited * (-1)` Writeable? N / Nullable? N
`poNumber`	string	New purchase order numberAccepted values: up to 32-char strings Writeable? Y / Nullable? Y
`memo`*	string	A memo note that should be set in the balance together with this modificationAccepted values: up to 250-char strings Writeable? Y / Nullable? Y

*Required Sample Request

curl -L -X PATCH 'https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/697385288434028544/add-funds' \
    -H 'Content-Type: application/json' \
    -H 'Accept: application/json' \
    -H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
    -d '{
            "data": {
                "attributes": {
                    "deltaAmount": -2500.00,
                    "poNumber": "PO 12346",
                    "memo": "Reduced balance for campaigns in 2025 Q1"
                }
            }
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/697385288434028544/add-funds"

payload = json.dumps({
    "data": {
        "attributes": {
            "deltaAmount": -2500.00,
            "poNumber": "PO 12346",
            "memo": "Reduced balance for campaigns in 2025 Q1"
        }
    }
})
headers = {
    'Content-Type': 'application/json',
    'Accept': 'application/json',
    'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\"data\":{\"attributes\":{\"deltaAmount\": -2500.00,\"poNumber\":\"PO 12346",\"memo":\"Reduced balance for campaigns in 2025 Q1\"}}}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/697385288434028544/add-funds")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/balances/697385288434028544/add-funds');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
    'follow_redirects' => TRUE
));
$request->setHeader(array(
    'Content-Type' => 'application/json',
    'Accept' => 'application/json',
    'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
$request->setBody('{"data":{"attributes":{"deltaAmount":-2500.00,"poNumber":"PO 12346","memo":"Reduced balance for campaigns in 2025 Q1"}}}');
try{
    $response = $request->send();
    if ($response->getStatus() == 200) {
        echo $response->getBody();
    }
    else {
        echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
        $response->getReasonPhrase();
    }
}
catch(HTTP_Request2_Exception $e) {
    echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "id": "697385288434028544",
    "type": "BalanceResponseV2",
    "data": {
        "attributes": {
            "name": "Balance 2025 Q1",
            "poNumber": "PO 12346",
            "memo": "Reduced balance for campaigns in 2025 Q1",
            "deposited": 10000.00,
            "spent": 0.00,
            "remaining": 10000.00,
            "startDate": "2025-01-01",
            "endDate": "2025-04-01",
            "status": "active",
            "createdAt": "2025-04-08T10:00:09+00:00",
            "updatedAt": "2025-04-08T10:00:09+00:00",
            "balanceType": "capped",
            "spendType": "Onsite",
            "privateMarketBillingType": "billByRetailer"
        }
    },
    "warnings": [],
    "errors": []
}

Get all Campaigns on a specific Balance

This endpoint lists all campaigns on the specified balance. Results are paginated using pageIndex and pageSize query parameters; if omitted, defaults to 0 and 25, respectively - see API Response Response Body Parameters

Attribute	Data Type	Description
`id`	string	Campaign ID, respective to the campaign(s) currently appended to the balanceAccepted values: string of int64 Writeable? N / Nullable? N

Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns?pageIndex=0&pageSize=25" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("text/plain");

RequestBody body = RequestBody.create(mediaType, "");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns?pageIndex=0&pageSize=25")
  .method("GET", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

import requests

url = "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns?pageIndex=0&pageSize=25"

payload={}
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("GET", url, headers=headers, data=payload)

print(response.text)

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns?pageIndex=0&pageSize=25');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}

catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "8343086999167541140",
            "type": "RetailMediaCampaign"
        },
        {
            "id": "3683145960016759663",
            "type": "RetailMediaCampaign"
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 2,
        "currentPageSize": 25,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Add Campaigns to a specific Balance

This endpoint adds one or more campaigns to the specified balance. The results are provided in a single page. In this example, a campaign had already existed on the balance before two new additions. Request Body Parameters

Attribute	Data Type	Description
`id`	string	Campaign ID, required to define to which campaign(s) the balance should be appended or deletedAccepted values: string of int64 Writeable? N / Nullable? N

Sample Request

curl -X POST "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/append" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>" \
    -H "Content-Type: application/json" \
    -d '{
            "data": [
                {
                    "id": "3683145960016759663",
                    "type": "RetailMediaCampaign"
                },
                {
                    "id": "16108177282234788969",
                    "type": "RetailMediaCampaign"
                }
            ]
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/append"

payload = json.dumps({
  "data": [
    {
      "id": "3683145960016759663",
      "type": "RetailMediaCampaign"
    },
    {
      "id": "16108177282234788969",
      "type": "RetailMediaCampaign"
    }
  ]
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\"data\":[{\"id\":\"3683145960016759663\",\"type\":\"RetailMediaCampaign\"},{\"id\":\"16108177282234788969\",\"type\":\"RetailMediaCampaign\"}]\n}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/append")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/append');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));

$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

$request->setBody('{"data":[{"id":"3683145960016759663","type":"RetailMediaCampaign"},{"id":"16108177282234788969","type":"RetailMediaCampaign"}]}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "8343086999167541140",
            "type": "RetailMediaCampaign"
        },
        {
            "id": "3683145960016759663",
            "type": "RetailMediaCampaign"
        },
        {
            "id": "16108177282234788969",
            "type": "RetailMediaCampaign"
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 3,
        "currentPageSize": 3,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Remove Campaigns from a specific Balance

This endpoint removes one or more campaigns from the specified balance. The resulting state of the balance is returned as a single page. Request Body Parameters

Attribute	Data Type	Description
`id`	string	Campaign ID, required to define to which campaign(s) the balance should be appended or deletedAccepted values: string of int64 Writeable? N / Nullable? N

Sample Request

curl -X POST "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/delete" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>" \
    -H "Content-Type: application/json" \
    -d '{
            "data": [
                {
                    "id": "16108177282234788969",
                    "type": "RetailMediaCampaign"
                }
            ]
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/delete"

payload = json.dumps({
  "data": [
    {
      "id": "16108177282234788969",
      "type": "RetailMediaCampaign"
    }
  ]
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\"data\":[{\"id\":\"16108177282234788969\",\"type\":\"RetailMediaCampaign\"}]}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/delete")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/balances/14094543095747588032/campaigns/delete');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));

$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

$request->setBody('{"data":[{"id":"16108177282234788969","type":"RetailMediaCampaign"}]}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}

catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "8343086999167541140",
            "type": "RetailMediaCampaign"
        },
        {
            "id": "3683145960016759663",
            "type": "RetailMediaCampaign"
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 2,
        "currentPageSize": 2,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Get Balance History

This endpoint lists all changes made to a specific balance. Results are paginated using offset and limit query parameters; if omitted, defaults to 0 and 500, respectively - see API Response Additional query parameter limitToChangeTypes can be used to inform a comma-separated list of changeType values.

Modified UsersmodifiedByUser - When a balance is updated via Criteo’s Retail Media UI, the user login name will be provided. For instance, if “Kip Heaney” updated the balance on 2023-11-07, it indicates that Kip made the change through the Criteo Retail Media UI.If a balance is updated through the Criteo API, the name of the API application responsible for the change will be shown. For example, on 2024-03-20, the balance was updated by the API application Retail Media API Application.

Sample Request: retrieve all changes

curl -L 'https://api.criteo.com/{version}/retail-media/balances/697385288434028544/history?offset=0&limit=25' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <TOKEN>'

Sample Response: retrieve all changes

{
    "meta": {
        "count": 5,
        "offset": 0,
        "limit": 25
    },
    "data": [
        {
            "dateOfModification": "2025-02-15T12:24:49-04:00",
            "modifiedByUser": "Retail Media API Application",
            "changeType": "BalanceCreated",
            "changeDetails": {
                "previousValue": null,
                "currentValue": "12500.00000000",
                "changeValue": null
            },
            "memo": "Balance for campaigns in 2025 Q1"
        },
        {
            "dateOfModification": "2025-02-15T12:25:40-04:00",
            "modifiedByUser": "Retail Media API Application",
            "changeType": "EndDate",
            "changeDetails": {
                "previousValue": null,
                "currentValue": "2025-04-01T23:59:59-04:00",
                "changeValue": null
            },
            "memo": "Balance for campaigns in 2025 Q1 (with start and end date)"
        },
        {
            "dateOfModification": "2025-02-15T12:25:40-04:00",
            "modifiedByUser": "Retail Media API Application",
            "changeType": "PoNumber",
            "changeDetails": {
                "previousValue": null,
                "currentValue": "PO 12345",
                "changeValue": null
            },
            "memo": "Balance for campaigns in 2025 Q1 (with start and end date)"
        },
        {
            "dateOfModification": "2025-02-15T12:26:16-04:00",
            "modifiedByUser": "Retail Media API Application",
            "changeType": "BalanceRemoved",
            "changeDetails": {
                "previousValue": "12500.00000000",
                "currentValue": "10000.00000000",
                "changeValue": "-2500.00000000"
            },
            "memo": "Reduced balance for campaigns in 2025 Q1"
        },
        {
            "dateOfModification": "2025-02-15T12:26:16-04:00",
            "modifiedByUser": "Retail Media API Application",
            "changeType": "PoNumber",
            "changeDetails": {
                "previousValue": "PO 12345",
                "currentValue": "PO 12346",
                "changeValue": null
            },
            "memo": "Reduced balance for campaigns in 2025 Q1"
        }
    ]
}

Sample Request: retrieve only changes in balance values (added / removed)

curl -L 'https://api.criteo.com/{version}/retail-media/balances/697385288434028544/history?offset=0&limit=25&limitToChangeTypes=BalanceAdded,BalanceRemoved' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <TOKEN>'

Sample Response: retrieve only changes in balance values (added / removed)

{
    "meta": {
        "count": 2,
        "offset": 0,
        "limit": 25
    },
    "data": [
        {
            "dateOfModification": "2024-02-15T12:10:11.2807153-04:00",
            "modifiedByUser": "Retail Media API Application",
            "changeType": "BalanceRemoved",
            "changeDetails": {
                "previousValue": "12500.00000000",
                "currentValue": "10000.00000000",
                "changeValue": "-2500.00000000"
            },
            "memo": "Reduced balance for campaigns in 2025 Q1"
        },
        {
            "dateOfModification": "2024-03-03T16:30:21.2807153-04:00",
            "modifiedByUser": "Retail Media API Application",
            "changeType": "BalanceAdded",
            "changeDetails": {
                "previousValue": "10000.00000000",
                "currentValue": "15000.00000000",
                "changeValue": "5000.00000000"
            },
            "memo": "Increased balance for campaigns in 2025 Q1"
        }
    ]
}

Responses

Response	Title	Detail	Troubleshooting
🟢 `200`			Call executed with success
🟢 `201`			Balance request created with success
🔴 `400`	Error deserializing request	Field xyz is not valid	Review the value of field xyz provided in the request
🔴 `400`	Change data capture type xxx is not supported	Change data capture type xxx is not supported	The value of `limitToChangeTypes` is not supported for `/balances/{balanceId} /history` - ensure to use a comma-separated list of available`changeType` values defined above
🔴 `400`	Invalid name	Balance name should be unique. There exists balance with the specified name. Balance creation/update has been canceled	Check value of `name` in the request trying to create/edit a balance. In case of editing, either provided a new name value or omit this parameter to maintain its same value
🔴 `400`	Invalid deltaamount	Can not decrease funds to less than zero	Review value of `deltaAmount` and make sure it’s greater than current balance’s `deposited * (-1)`
🔴 `400`	Invalid operation	Can only change the field xxx of a balance not billed by retailer.	Cannot edit balances not created through the API; only balances with billing type `billByRetailer` can be modified
🔴 `400`	Invalid operation	Can not add funds to a balance not billed by retailer.	Cannot edit balances not created through the API; only balances with billing type `billByRetailer` can be modified
🔴 `403`	Authorization error	Resource access forbidden: does not have permissions	One of the permission levels was not respected. Make sure that the respective API app has access to: Read/Manage the domain “Balance” (depending on the requested action). Review the Types of Permissions in Authorization Requests the `accountId` or `balanceId` provided in the request

Introduction

Guides for Retail Media API

Endpoints

Balance Parameters

Balance History Parameters

Get all Balances

Get specific balance

Create a new account Balance

Modify Balance metadata

Add or remove Balance funds

Get all Campaigns on a specific Balance

Add Campaigns to a specific Balance

Remove Campaigns from a specific Balance

Get Balance History

Responses

​Endpoints

​Balance Parameters

​Balance History Parameters

​Get all Balances

​Get specific balance

​Create a new account Balance

​Modify Balance metadata

​Add or remove Balance funds

​Get all Campaigns on a specific Balance

​Add Campaigns to a specific Balance

​Remove Campaigns from a specific Balance

​Get Balance History

​Responses

Endpoints

Balance Parameters

Balance History Parameters

Get all Balances

Get specific balance

Create a new account Balance

Modify Balance metadata

Add or remove Balance funds

Get all Campaigns on a specific Balance

Add Campaigns to a specific Balance

Remove Campaigns from a specific Balance

Get Balance History

Responses