> ## Documentation Index
> Fetch the complete documentation index at: https://developers.criteo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# PBR Metrics

In this page, you will find the definition and details of all metrics currently supported in the [Partner Billing Report](/retail-media/v2025.10/docs/partner-billing-report).

***

## Metrics

<table>
  <thead>
    <tr>
      <th>
        <p>
          Dimensions
        </p>
      </th>

      <th>
        <p>
          Data Type
        </p>
      </th>

      <th>
        <p>
          Description
        </p>
      </th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>
        <p>
          <code>
            AccountName
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          <a href="/retail-media/v2025.10/docs/account">
            Account
          </a>

          name
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            AccountId
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          <a href="/retail-media/v2025.10/docs/account">
            Account
          </a>

          ID, generated by Criteo
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            IsUnbillable
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Flag if report item is billable or not based on the non-billable settings
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            AccountCategory
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          The category the account falls under, values can be:
        </p>

        <ul>
          <li>
            <code>
              Supply - Legacy
            </code>
          </li>

          <li>
            <code>
              Supply - Private Market
            </code>
          </li>

          <li>
            <code>
              Network Demand
            </code>
          </li>

          <li>
            <code>
              Private Market Demand - Brand
            </code>
          </li>

          <li>
            <code>
              Private Market Demand - Seller
            </code>
          </li>
        </ul>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            RetailerName
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          <a href="/retail-media/v2025.10/docs/retailers">
            Retailer
          </a>

          name tied to the account
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            AccountService
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Managed service or self-service
        </p>

        <p>
          ⚠️

          <b>
            Note
          </b>

          : if the

          <code>
            AccountCategory
          </code>

          is Network Demand, the value will be

          <code>
            null
          </code>

          .
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            AccountCurrencyCode
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          <a href="/retail-media/v2025.10/docs/account">
            Account
          </a>

          currency, in 3-chars code (in

          <a href="https://www.iso.org/iso-4217-currency-codes.html">
            ISO-4217
          </a>

          )
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            Origin
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Indicates the source of account creation, distinguishing whether the account was created by a third-party partner working with Criteo; if so, the partner’s name is specified, otherwise,

          <code>
            null
          </code>

          is expected
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            OriginId
          </code>
        </p>
      </td>

      <td>
        <p>
          integer
        </p>
      </td>

      <td>
        <p>
          <code>
            Origin
          </code>

          ID, generated by Criteo
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            BalanceId
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          <a href="ref:balance">
            Balance
          </a>

          ID associated with the account, generated by Criteo
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            BalanceName
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          <a href="ref:balance">
            Balance
          </a>

          name
        </p>

        <p>
          ⚠️

          <b>
            Note
          </b>

          : if the

          <code>
            AccountCategory
          </code>

          is Network Demand, the value will be

          <code>
            null
          </code>

          .
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            PurchaseOrder
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Purchase order associated to the

          <a href="ref:balance">
            Balance
          </a>
        </p>

        <p>
          ⚠️

          <b>
            Note
          </b>

          : if the

          <code>
            AccountCategory
          </code>

          is Network Demand, the value will be

          <code>
            null
          </code>

          .
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            BalanceStartDate
          </code>
        </p>
      </td>

      <td>
        <p>
          timestamp
        </p>
      </td>

      <td>
        <p>
          Start date of the

          <a href="ref:balance">
            Balance
          </a>

          , in format

          <code>
            yyyy-mm-ddThh:mm:ss.sTZD
          </code>
        </p>

        <p>
          ⚠️

          <b>
            Note
          </b>

          : if the

          <code>
            AccountCategory
          </code>

          is Network Demand, the value will be

          <code>
            null
          </code>

          .
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            PrivateMarketPaymentOption
          </code>
        </p>
      </td>

      <td />

      <td>
        <p>
          The payment option of the Private Market demand account at the balance level
        </p>

        <p>
          ⚠️

          <b>
            Note
          </b>

          : if the

          <code>
            AccountCategory
          </code>

          is Network Demand, the value will be

          <code>
            null
          </code>

          .
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            CampaignId
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Campaign ID, generated by Criteo
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            CampaignName
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Campaign name
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            CampaignType
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Campaign type
        </p>

        <p>
          (⚠️

          <a href="/retail-media/v2026-preview/docs/campaigns">
            Campaigns
          </a>

          eg:

          <code>
            SponsoredProducts
          </code>

          )
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            BuyType
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Campaign buying type (e.g. Auction, Preferred Deals, Sponsorship)
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            LineItemId
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Line item ID, generated by Criteo
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            LineItemName
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Line item name
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            WorkingMediaSpend
          </code>
        </p>
      </td>

      <td>
        <p>
          decimal
        </p>
      </td>

      <td>
        <p>
          Working media spend
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            CreditSpend
          </code>
        </p>
      </td>

      <td>
        <p>
          decimal
        </p>
      </td>

      <td>
        <p>
          Credit spend is the amount of credit applied in a given month to restore a working media budget that was originally impacted by bots, technical errors, or human errors.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            ValueAddSpend
          </code>
        </p>
      </td>

      <td>
        <p>
          decimal
        </p>
      </td>

      <td>
        <p>
          Value add spend is the amount of free budget applied in a given month, typically granted to brands or agencies as an incentive to spend above a specific threshold, invest in new retailers, expand into new product categories, or test different formats and audiences.
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            Clicks
          </code>
        </p>
      </td>

      <td>
        <p>
          integer
        </p>
      </td>

      <td>
        <p>
          Amount of billable clicks recorded
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            Impressions
          </code>
        </p>
      </td>

      <td>
        <p>
          integer
        </p>
      </td>

      <td>
        <p>
          Amount of billable impressions recorded
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            SupplyFeeAmount
          </code>
        </p>
      </td>

      <td>
        <p>
          decimal
        </p>
      </td>

      <td>
        <p>
          Retailer's SSP fee amount
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            RetailerManagedFeeRate
          </code>
        </p>
      </td>

      <td>
        <p>
          decimal
        </p>
      </td>

      <td>
        <p>
          Managed service fee set at the supply account, which applies to the demand side of the supply account
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            RetailerManagedFeeAmount
          </code>
        </p>
      </td>

      <td>
        <p>
          decimal
        </p>
      </td>

      <td>
        <p>
          Retailer's managed service fee amount
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            RetailerAudienceDataFeeAmount
          </code>
        </p>
      </td>

      <td>
        <p>
          decimal
        </p>
      </td>

      <td>
        <p>
          Retailer's offsite audience revenue before Criteo's take rate
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            CriteoRetailerDataFeeAmount
          </code>
        </p>
      </td>

      <td>
        <p>
          decimal
        </p>
      </td>

      <td>
        <p>
          Criteo's take rate from retailer offsite audience revenue
        </p>
      </td>
    </tr>

    <tr>
      <td>
        <p>
          <code>
            UtcOffset
          </code>
        </p>
      </td>

      <td>
        <p>
          string
        </p>
      </td>

      <td>
        <p>
          Timezone offset of the account
        </p>
      </td>
    </tr>
  </tbody>
</table>
