Retailers - Criteo Docs

Introduction

A retailer offers a selection of products from multiple brands. Retailers act as publishers, providing advertising inventory for brands to promote their products. An account can have access to one or more retailers, with this access typically managed by Criteo. A retailer typically allows multiples types of pages to be targeted. A page is an inventory that can be targeted by Campaigns and Line Items with specific configurations.

Endpoint

Method	Endpoint	Description
GET	`/accounts/{accountId}/retailers`	Get all retailers
GET	`/retailers/{retailerId}/pages`	Get all pages types from specific retailer

Retailer Attributes

Attribute	Data Type	Description
`id`	string	Retailer ID, generated internally by Criteo Accepted values: string of int64 Writeable? N / Nullable? N
`name`	string	Retailer name, arbitrary and defined during retailer integration phase Accepted values: up to 100-chars string Writeable? Y / Nullable? N
`campaignEligibilities`	list\	Type(s) of campaigns that are supported on each retailer. It’s dependent on their current technical integration and other business conditions Accepted values:`auction`,`preferred`,`offsite`,`offsitecpc` Writeable? N / Nullable? N

Attribute

Data Type

Description

id

string

Retailer ID, generated internally by Criteo

Accepted values: string of int64

Writeable? N / Nullable? N

name

string

Retailer name, arbitrary and defined during retailer integration phase

Accepted values: up to 100-chars string

Writeable? Y / Nullable? N

campaignEligibilities

list\

Type(s) of campaigns that are supported on each retailer. It’s dependent on their current technical integration and other business conditions

Accepted values:auction,preferred,offsite,offsitecpc

Writeable? N / Nullable? N

Field Definitions

Writeable (Y/N): Indicates if the field can be modified in requests.
Nullable (Y/N): Indicates if the field can accept null/empty values.
Primary Key: A unique, immutable identifier of the entity, generated internally by Criteo. Primary keys are typically ID fields (e.g., retailerId, campaignId, lineItemId) and are usually required in the URL path.

Retailer Page Type Attributes

Attribute	Data Type	Description
`retailerId`	string	Retailer ID, generated internally by Criteo Accepted values: string of int64 Writeable? N / Nullable? N
`pageTypes`	list`<enum>`	Page types available in the associated Retailer Accepted values: `Home` `Search` `Category` `ProductDetail` `Merchandising` `Deals` `Favorites` `SearchBar` `CategoryMenu` `Checkout` `Confirmation` Writeable? N / Nullable? N

Attribute

Data Type

Description

retailerId

string

Retailer ID, generated internally by Criteo

Accepted values: string of int64

Writeable? N / Nullable? N

pageTypes

list<enum>

Page types available in the associated Retailer

Accepted values:

Home
Search
Category
ProductDetail
Merchandising
Deals
Favorites
SearchBar
CategoryMenu
Checkout
Confirmation

Writeable? N / Nullable? N

Get all Retailers

This endpoint retrieves a list of all retailers associated with the respective account and whose environments are available as inventory for its campaigns and line items. Results are paginated using pageIndex and pageSize query parameters; if omitted, defaults to 0 and 25, respectively. See API Response.

API referenceYou can find this endpoint in the API reference as well.

Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/accounts/18446744073709551616/retailers?pageIndex=0&pageSize=25" \
  -H 'Accept: application/json' \
  -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

Sample Response

{
    "metadata": {
        "totalItemsAcrossAllPages": 10,
        "currentPageSize": 25,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    },
    "data": [
        {
            "id": "1234",
            "type": "RetailMediaRetailer",
            "attributes": {
                "name": "Retailer 1234",
                "campaignEligibilities": [
                    "auction",
                    "preferred",
                    "offsiteCpc",
                    "offsite"
                ]
            }
        },
        // ...
        {
            "id": "5678",
            "type": "RetailMediaRetailer",
            "attributes": {
                "name": "Retailer 5678",
                "campaignEligibilities": [
                    "auction",
                    "preferred"
                ]
            }
        }
    ]
}

Get all Page Types from specific Retailer

This endpoint lists all page types available in the current retailer integration. Sample Response

curl -L -X GET "https://api.criteo.com/{version}/retail-media/retailers/1234/pages" \
  -H 'Accept: application/json' \
  -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

Sample Response

{
    "pageTypes": [
        "Home",
        "Search",
        "Category",
        "ProductDetail",
        "Merchandising",
        "Deals",
        "Checkout",
        "Confirmation"
    ]
}

Responses

Response	Description
🟢 `200`	Call executed with success
🔴 `403`	API user does not have the authorization to make requests to the account ID. For an authorization request, follow the authorization request steps

Response

Description

🟢

200

Call executed with success

🔴

403

API user does not have the authorization to make requests to the account ID. For an authorization request, follow the

authorization request

steps

​Introduction

​Endpoint

​Retailer Attributes

​Retailer Page Type Attributes

​Get all Retailers

​Get all Page Types from specific Retailer

​Responses

​What’s next

Introduction

Endpoint

Retailer Attributes

Retailer Page Type Attributes

Get all Retailers

Get all Page Types from specific Retailer

Responses

What’s next