Ad Request best practices

Use of Filters

Retailers can enhance the user experience by integrating filters in Ad requests when a user selects a filter onsite. Any time a user selects a filter, a new API call should be made to Criteo including that filter.

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Benefit

This ensures the most relevant ad is presented to the user.

Region-Specific Data

For sites that allow users to select a specific store with limited product availability, retailers should pass the corresponding store ID in the ad request when a user is browsing a specific store.

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Benefit

Ads will only showcase products available at the selected store, improving relevance.