Upgrading to Statistics v2

As an advertiser, you need granularity and flexible insights to optimize your campaigns. You need to understand how your ad dollars are delivering results.

Many of you have used our analytics API to take control of your Criteo and customize your experience: merging your Criteo data with other sources, building business alerting on Criteo data, and programmatically managing your ad spend based on campaign performance.

Today, we’re introducing the Statistics v2 endpoint, opening API access to new attribution models and 100+ new metrics. Now you can tailor your analytics to align with your unique business goals and custom reports.

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Statistics v1 endpoint will be deprecated

As of April 1st 2021 the Statistics v1 endpoint will be deprecated. To prevent a disruption in service, you update your integration to the new version of the statistics endpoint today.

What’s new in Statistics v2

Slice and dice your data with 100+ new metrics across marketing goals and channels, including App, Web, and Store campaigns

Improved data accuracy: Our data now matches up with what you’d see in Management Center. This makes sure there’s no delay in helping you understand your campaigns’ performance

Customize your time zone: You can now choose from all time zone codes and time zone locals like “America/Chicago”

Manage your category history: We now keep a record of your categories. Even if a category is no longer in your product catalog, it’ll stay in your reporting

What does this change mean for you?

We continuously improve our solutions to ensure they keep up with your needs. We listened to your feedback and developed Statistics v2 with improved reporting pipelines, an optimized infrastructure, and increased hardware capacity.

If you’re already using Statistics v1, you can use the migration guide to upgrade to v2 now [LINK]. You can learn about the new metrics available to you, and what has changed.

If you’re looking to explore all that’s available to you through our Statistics endpoint, check out the full reference Statistics Beta (2020-07)