Introduction
In this page, you will find all the metrics and dimensions that are currently supported in the reports for Supply Side accounts:- Revenue Report: provides attributed performance data from campaigns.
- Fill Rate Report: provides summary of placement opportunities and impression filled and covered in retailer(s) inventory.
Fill Rate Report
Dimensions
Dimensions | Description |
|---|---|
| The date of when reported activity took place occurred |
| The retailer ID that is associated with the report activities. This will be the same |
| The retailer name that is associated to the report activity. |
| The environment where the ad was rendered on. Options will include web, mobile and app |
| The page type where the ad was rendered |
| The |
| The name of the placement where the ad creative was displayed. |
| The ad server where the ad was rendered on. Value: |
| The retailer category provides the type of product the SKU belongs to. This field provides the ID of that product type. |
| The name of that product type |
| The category breadcrumb of the retailer page where ads are rendered Example: “beauty and grooming > fragrances > deodorants > sprays > jive sprays > jive moon dream 9 piece body spray - for men & women” |
Metrics
Dimensions | Description |
|---|---|
| The number of available placements that were available to fill, including non-deliverable and deliverable placements. |
| The total count of all click events Formula: productClicks |
| The number of covered placements divided by the number of deliverable placements |
| A placement with candidates where Criteo has provided SKUs or line-items in the ad response |
| Average cost-per-click Formula: |
| Average cost per mille, calculated by: Formula:
|
| Available placement that the retailer allowed Criteo to run an auction for |
| The number of times a deliverable placement on a page was populated with an ad (even if the impression was not viewable). Calculated by dividing the placement impressions by deliverable placements. Formula: |
| An impression represents each time an ad renders on a page, regardless of clicks or views. An impression for a Sponsored Product ad is when the sponsored SKU renders on the page (the product being the ad). An impression for a Commerce Display ad is when the entire banner (creative + product) renders on the page. An impression for a display banner ad is when the creative banner renders on the page. |
| The total revenue from brand spend for the retailer |
| A non-deliverable placement is a placement against which Criteo is not allowed by the retailer to run an auction. |
| The count of unique ad calls on a retailer network. Use this metric when referencing to dimensions that relates to itself to receive a more comprehensive data. Using dimensions such as |
| Total count of the click events that occur when a user clicks a placement |
| The number of placement impressions. |
| The percentage of shoppers who clicked an ad placement rendered on a page Formula: ( productClicks) /placementImpressions |
| The total revenue generated by placement impressions of CPM ads |
| A placement with candidates is a placement for which Criteo is allowed by the retailer to run an auction and has sufficient information and demand to run it. |
| Total count of the click events that occur when a user clicks a product in a placement |
| The total revenue generated by product clicks of CPC ads |
| The number of filled product impressions |
| The number of clicks divided by the number of product impressions Formula: |
| The total revenue generated on the set date. The |
| The number of unfilled placements |
| The total spend paid by the brand |
Fill Rate Unfilled Reasons
Reason | Definition |
|---|---|
Uncovered | |
| The number of available ad placements that did not serve any impressions. |
| There is not enough line items eligible to the placement for run of site placements. |
| Ads returned to the retailer, but on placements that the retailer rarely paints. If a placement has a painted rate of less than 1% over the last 7 days, it can be considered as broken. |
| Filtering reasons are the set of reasons for which line items can and will be excluded from pre-auctions, which decreases the number of ad opportunities overall. Filtering reasons may be of technical, supply, or demand nature (out of stock, dayparting, audience targeting, capping…) |
| Available opportunities without candidate campaigns, that happen on branded keywords on retailers that disabled conquesting (on that particular placement). No demand on branded keyword conquesting disabled |
| Available opportunities without candidate campaigns, that happen on branded keywords on retailers that enabled conquesting (on that particular placement) |
| Ad placements available on general (non-branded) inventory, but no campaigns are set up to use them |
| Ads returned to the retailer but not displayed (on placements that aren’t broken). |
| Ad placements on keywords that the keyword model cannot categorize. |
Undeliverable | |
| Ad placements for opt-out users that are not delivering because you have not enabled ads for these users |
| Ad placements on pages where you have blocked Criteo from running auctions (e.g., some categories on which you do not want any ads to be served) |
| Ad placements where the page does not have enough organic results to display ads. For example, if an ad is meant to appear on line 5 but fewer than 5 lines of products exist. |
| These are ad placements that are still in testing and not fully enabled. |
| Ad placements on category and merchandising pages that aren’t deliverable because their category keys are missing from the retailer’s product feed. |
| Product pages where items can’t be identified in the retailer’s product feed. |