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These docs are for v2022.07. Click to read the latest docs for v2024.10.

Negative Keyword Targeting

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A FEW THINGS TO KNOW

For an overview, read more about how Negative Keyword Targeting works with our API.

 

Endpoints

VerbEndpointDescription
GET /auction-line-items/{line-item-id}/targeting/keywordsGet All Negated Keywords on a specific Line Item
POST /auction-line-items/{line-item-id}/targeting/keywords/appendAdd Negated Keywords to a Specific Line Item
POST /auction-line-items/{line-item-id}/targeting/keywords/deleteRemove Negated Keywords from a Specific Line Item

 

Negated Keyword Attributes

keywords Required

    Data Type: string

    Description: Keyword and match-type

    Values: Dictionary of keyword to matchType enum; possible matchType values are negativeExact and negativeBroad


Get all Negated Keywords on a Line item

This endpoint list all negated keywords to an Open Auction Line item

https://api.criteo.com/2022-07/retail-media/auction-line-items/{line-item-id}/targeting/keywords

Sample Request

curl -X GET "https://api.criteo.com/2022-07/retail-media/auction-line-items/2465695028166499188/targeting/keywords" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("text/plain");

RequestBody body = RequestBody.create(mediaType, "");

Request request = new Request.Builder()
  .url("https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords")
  .method("GET", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

import requests

url = "https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords"

payload={}
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("GET", url, headers=headers, data=payload)

print(response.text)

Sample Response

{
    "data": {
        "type": "RetailMediaKeywordTarget",
        "id": "2465695028166499188",
        "attributes": {
            "keywords": {
                "chips": "negativeExact",
                "soda": "negativeBroad"
            }
        }
    },
    "errors": [     /* omitted if no errors */
        ...
    ],
    "warnings": [   /* omitted if no warnings */
        ...
    ]
}

Add Negated Keywords on a Line item

This endpoint adds negated keywords to an Open Auction Line item

https://api.criteo.com/2022-07/retail-media/auction-line-items/{line-item-id}/targeting/keywords/append

Sample Request

curl -X POST "https://api.criteo.com/2022-07/retail-media/auction-line-items/2465695028166499188/targeting/keywords/append" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>" \
    -H "Content-Type: application/json" \
    -d '{
            "data": [
                {
                      "type": "RetailMediaKeywordTarget",
                   	"attributes": {
                        "keywords": {
                					"chips": "negativeExact",
                					"soda": "negativeBroad"
                    }
                },
                
            ]
        }

import requests
import json

url = "https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords/append"

payload = json.dumps({
  "data": {
    "type": "<string>",
    "attributes": {
      "keywords": {
        "pasta": "NegativeExact",
        "juice": "NegativeBroad"
      }
    }
  }
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\n  \"data\": {\n    \"type\": \"<string>\",\n    \"attributes\": {\n      \"keywords\": {\n        \"pasta\": \"NegativeExact\",\n        \"juice\": \"NegativeBroad\"\n      }\n    }\n  }\n}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords/append")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords/append');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
$request->setBody('{\n  "data": {\n    "type": "<string>",\n    "attributes": {\n      "keywords": {\n        "pasta": "NegativeExact",\n        "juice": "NegativeBroad"\n      }\n    }\n  }\n}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    ...
    "data": {
        "type": "RetailMediaKeywordTarget",
        "id": "2465695028166499188",
        "attributes": {
            "keywords": {
                "chips": "negativeExact",
                "soda": "negativeBroad"
            }
        }
    },
    "errors": [     /* omitted if no errors */
        ...
    ],
    "warnings": [   /* omitted if no warnings */
        ...
    ]
}

Remove Negated Keywords on a Line Item

This endpoint removes previously negated keywords (as a result, these keywords might be targeted)

https://api.criteo.com/2022-07/retail-media/auction-line-items/{line-item-id}/targeting/keywords/delete

Sample Request

curl -X POST "https://api.criteo.com/2022-07/retail-media/auction-line-items/2465695028166499188/targeting/keywords/delete" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>" \
    -H "Content-Type: application/json" \
    -d '{
            "data": [
                {
                    "type": "RetailMediaPromotedProduct",
                    "attributes": {
                        "keywords": {
                					"chips": "negativeExact"
                    }
                }
                
                }
            ]
        }

import requests
import json

url = "https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords/delete"

payload = json.dumps({
  "data": {
    "type": "<string>",
    "attributes": {
      "keywords": {
        "apple": "negativeBroad",
        "juice": "NegativeBroad"
      }
    }
  }
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\n  \"data\": {\n    \"type\": \"<string>\",\n    \"attributes\": {\n      \"keywords\": {\n        \"apple\": \"negativeBroad\",\n        \"juice\": \"NegativeBroad\"\n      }\n    }\n  }\n}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords/delete")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/2022-07/retail-media/auction-line-items/325713346766241792/targeting/keywords/delete');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));

$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));

$request->setBody('{\n  "data": {\n    "type": "<string>",\n    "attributes": {\n      "keywords": {\n        "apple": "negativeBroad",\n        "juice": "NegativeBroad"\n      }\n    }\n  }\n}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}

catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "type": "RetailMediaPromotedProduct",
            "attributes": {
            "keywords": {
                "chips": "negativeBroad"
            }
        }
        }
    ],
    "metadata": {
        "totalItemsAcrossAllPages": 4,
        "currentPageSize": 4,
        "currentPageIndex": 0,
        "totalPages": 1,
        "nextPage": null,
        "previousPage": null
    }
}

Responses

ResponseDescription
🔵 200Call completed with success
🔴 400Bad request, validation error

Updated about 2 years ago