Campaigns

Open Auction Campaigns

An Open Auction campaign runs the first-price auction on a cost-per-click (CPC) model. Advertisers can choose the bid they’re willing to pay every time a shopper engages with their ad and take part in the inventory auction to win the placement.

💡 Things to Know

• A campaign represents a marketing objective and contains line items

  • Campaigns may hold line items across multiple brands and retailers

  • Campaigns have optional budgeting and attribution window controls

  • Budgets may additionally be controlled at the line item level

  • Several reports are available to measure campaign performance

  • Accounts are limited to 100,000 active campaigns

  • Currently, only Open Auction campaigns are supported through the API

Quick Start

1. Select products to promote from your account catalog

2. Create a campaign

3. Create a line item

4. Add products to promote onto the line item

5. Assign the campaign to an account balance

6. Activate your line item!