Metrics and Dimensions

Report Metrics

Most metrics are available for every report type, with some exceptions to assistedSales and assistedUnits which apply only to Line Item reports
Attributed Transactions report only has two metrics: attributedSales and attributedUnits

Metric	Description
`impressions`	Report Types: Campaign reports Description: Measured when an ad creative renders on a page; an ad creative may display products from one or more campaigns; each unique campaign is counted once; used in all report types except for Product and Product Category reports Report Types: Line Item reports Description: Measured when an ad creative renders on a page; an ad creative may display products from one or more line items; each unique line item is counted once; used in all report types except for Product and Product Category reports Report Types: Product and Product Category Description: Measured when a promoted product is rendered on the page, whether as a single ad creative or as one of many products in an ad creative; each product is counted once separately
`clicks`	Measured when an ad creative is clicked on, which incurs a cost to the advertiser for open auction campaigns
`spend`	For open auctions campaigns, the total cost of clicks for the advertiser; inclusive of platform fees
`attributedSales`	Sales revenue attributed to a click or impression; exclusive of `assistedSales`
`attributedUnits`	Units sold attributed to a click or impression; exclusive of `assistedUnits`
`attributedOrders`	Orders (or transactions) attributed to a click or impression
`ctr`	Click-through-rate (CTR), calculated by dividing `clicks` by `productImpressions` for Product and Product Category report types; for all other report types, the appropriate `placementImpressions` is used instead
`cpc`	Cost-per-click (CPC), calculated by dividing `spend` by `clicks`; inclusive of platform fees
`roas`	Return-on-ad-spend (ROAS), calculated by dividing `attributedSales` by `spend`; inclusive of platform fees
`cpo`	Cost-per-order (CPO), calculated by dividing `spend` by `attributedOrders`; inclusive of platform fees
`assistedSales`	Sales revenue attributed to a click or impression on the path to purchase leading to the sale; exclusive of `attributedSales` Report Types : Line Item reports only
`assistedUnits`	Units sold attributed to a click or impression on the path to purchase leading to the sale; `attributedUnits` Report Types : Line Item reports only
`uniqueVisitors`	Number of unique visitors an impression painted for Report Types : Campaign, Line Item and Summary reports only
`frequency`	An average representing how often an impression has painted for the same user Report Types : Campaign, Line Item and Summary reports only

Report Dimensions

Available dimensions vary by report type
The Attributed Transactions report is documented separately below

Dimension	Description
`date`	Date based on the requested time zone
`campaignId`	Campaign ID of the requested report
`campaignName`	Campaign name of the request report
`campaignTypeName`	Type of campaign configured
`lineItemId`	Line item ID of the requested report Report Types : Line Item reports only
`lineItemName`	Line item name of the requested report Report Types : Line Item reports only
`retailerId`	Retailer ID of the retailer the line item served on Report Types : Line Item reports only
`retailerName`	Retailer name of the retailer the line item served on Report Types : Line Item reports only
`pageTypeName`	Type of retailer web page an ad creative rendered on, such as home page, browse pages, search pages, product detail pages, checkout pages etc. Report Types : Page Type reports only
`keyword`	Keyword or phrase used to land on the search page where an ad creative rendered Report Types : Keyword reports only
`advProductCategory`	Category of product advertised; categories are standardized across brands and retailers, which may differ from retailer-specific categories Report Types : Product & Product Category reports only
`advProductId`	Advertised product ID; this references the same ID used in Catalogs Report Types : Product reports only
`advProductName`	Advertised product name Report Types : Product reports only
`brandId`	Advertised product brand ID Report Types : Product reports only
`brandName`	Advertised product brand name; names are standardized across retailers Report Types : Product reports only

Attributed Transactions Report Dimensions & Metrics

Note this report contains historical data, so you can always determine how each sale was attributed according to the data and rules enforced at the time.
Keep this in mind when comparing data against other reports - properties such as advProductCategory could drift as product categories may evolve.
[Learn more about our attribution rules] (https://support-retailmedia.criteo.com/s/article?article=Attribution-User-Matching&language=en_US)

Column Name	Column Type	Description
`advDate`	Dimension	Date of advertisement
`advHour`	Dimension	Hour of advertisement
`purchasedDate`	Dimension	Date of the attributed product purchase
`purchasedHour`	Dimension	Hour of the attributed product purchase
`daysDifference`	Dimension	Days between advertisement and purchase
`campaignId`	Dimension	Campaign ID of the requested report
`campaignName`	Dimension	Campaign name of the request report
`lineItemId`	Dimension	Line item ID of the requested report
`lineItemName`	Dimension	Line item name of the requested report
`retailerName`	Dimension	Retailer name of the retailer the line item served on
`pageTypeName`	Dimension	Type of retailer web page an ad creative rendered on, such as home page, browse pages, search pages, product detail pages, checkout pages etc.
`keyword`	Dimension	Keyword or phrase used to land on the search page where an ad creative rendered
`advProductId`	Dimension	Advertised product ID; this references the same ID used in Catalogs
`advProductName`	Dimension	Advertised product name
`advProductCategory`	Dimension	Category of product advertised; categories are standardized across brands and retailers, which may differ from retailer-specific categories
`advProductGtin`	Dimension	Advertised product Global Trade Item Number (GTIN), if available; also known as European Article Number (EAN) or Universal Product Code (UPC)
`advProductMpn`	Dimension	Advertised product Manufacturer Part Number (MPN), if available
`purchasedProductId`	Dimension	Purchased product ID; this references the same ID used in Catalogs
`purchasedProductName`	Dimension	Purchased product name
`purchasedProductCategory`	Dimension	Category of product purchased; categories are standardized across brands and retailers, which may differ from retailer-specific categories
`purchasedProductGtin`	Dimension	Purchased product Global Trade Item Number (GTIN), if available; also known as European Article Number (EAN) or Universal Product Code (UPC)
`purchasedProductMpn`	Dimension	Purchased product Manufacturer Part Number (MPN), if available
`advEngagement`	Dimension	Type of ad engagement the purchase was attributed to
`advToPurchasedProductRelationship`	Dimension	Attribution rule used to match the impression or click to a sale
`salesChannel`	Dimension	Sales channel the attributed purchase was made through
`attributionWindow`	Dimension	Click and view attribution window of the requested report
`attributedSales`	Metric	Sales revenue attributed to a click or impression
`attributedUnits`	Metric	Units sold attributed to a click or impression