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Fill Rate Report

The fill rate report measures the impressions that are successfully filled by ads in comparison to the total number of available impressions. Retailers can leverage this data to analyze areas in demand and their supply that are impacting the ability to maximize yield.


Endpoints

The report generation uses an asynchronous endpoint that is used to receive the report creation request (using a POST request); then, using the report id generated, it's possible to check the report status and download the output results using the following GET endpoint requests.

VerbEndpointDescription
POST/reports/fillrateRequest a fill rate report creation
GET/reports/{reportId}/statusGet status of a specific report
GET/reports/{reportId}/outputDownload output of a specific report

Report Request Attributes

AttributeData TypeDescription
supplyAccountIds*listSupply Account IDs to pull results for

Accepted values: array of strings/int64
Writeable? N / Nullable? N
dimensions*listAn array of strings used to define which dimensions to see in the report

Accepted values: refer to Metrics and Dimensions for the complete list of supported dimensions
Writeable? N / Nullable? N
metrics*listAn array of strings used to define which metrics to see in the report

Accepted values: refer to Metrics and Dimensions for the complete list of supported metrics
Writeable? N / Nullable? N
startDate*dateStart date of the report (inclusive)

Accepted values: yyyy-mm-dd with max interval of 100 days with endDate
Writeable? N / Nullable? N
endDate*dateEnd date of the report (inclusive)

Accepted values: yyyy-mm-dd with max interval of 100 days with startDate
Writeable? N / Nullable? N
timezonestringTime zone to consider in the metrics calculation,startDate and endDate

Accepted values: IANA (TZ database) time zones (example: America/New_York, Europe/Paris, Asia/Tokyo, UTC)
Default: UTC
Writeable? N / Nullable? Y
formatenumThe format type the report should return results

Accepted values: json, json-compact, json-newline, csv
Default: json
Writeable? N / Nullable? N

* Required

📘

Metrics and Dimensions

For a complete list of all supported metrics and dimension, check out the Metrics and Dimensions

📘

Reporting Asynchronous Workflow: Step 1 of 3

  • First, create a request for the supply account report with the desired attributes
  • This generates a reportId representing the report

Create a Fill Rate Report request

This endpoint receives requests to create Fill Rate Reports and returns a report id (to be used in the next steps) in case the request was successfully created ; otherwise, will expose errors details about the request issues

https://api.criteo.com/preview/retail-media/reports/fillrate

Sample Request

curl -L -X POST 'https://api.criteo.com/preview/retail-media/reports/fillrate' \
    -H 'Content-Type: application/json' \
    -H 'Accept: application/json' \
    -H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
    -d '{
            "data": {
                "type": "FillRateReportingAPI",
                "attributes": {
                    "supplyAccountIds": [
                        "168787661xxxxxxxxx",
                        "164684223xxxxxxxxx"
                    ],
                    "startDate": "2025-01-01",
                    "endDate": "2025-01-31",
                    "dimensions": [
                        "date",
                        "retailerId",
                        "retailerName",
                        "placementId",
                        "placementName",
                        "pageTypeName",
                        "environment",
                        "servedCategory",
                        "retailerCategoryId",
                        "retailerCategoryName"
                    ],
                    "metrics": [
                        "pageViews",
                        "availablePlacements",
                        "unfilledPlacements",
                        "fillRate",
                        "placementImpressions",
                        "productImpressions",
                        "impressions",
                        "placementClicks",
                        "productClicks",
                        "clicks",
                        "placementImpressionsCTR",
                        "productImpressionsCTR",
                        "cpm",
                        "cpc",
                        "placementImpressionsRevenue",
                        "productClicksRevenue",
                        "totalRevenue",
                        "workingMedia",
                        "netRevenue",
                        "uniqueVisitors",
                        "frequency"
                    ],
                    "format": "csv",
                    "timezone": "America/New_York"
                }
            }
        }'

import requests
import json

url = "https://api.criteo.com/preview/retail-media/reports/fillrate"

payload = json.dumps({
    "data": {
        "type": "FillRateReportingAPI",
        "attributes": {
            "supplyAccountIds": [
                "168787661166874264",
                "164684223544883213"
            ],
            "startDate": "2025-01-01",
            "endDate": "2025-01-31",
            "dimensions": [
                "date",
                "retailerId",
                "retailerName",
                "placementId",
                "placementName",
                "pageTypeName",
                "environment",
                "servedCategory",
                "retailerCategoryId",
                "retailerCategoryName"
            ],
            "metrics": [
                "pageViews",
                "availablePlacements",
                "unfilledPlacements",
                "fillRate",
                "placementImpressions",
                "productImpressions",
                "impressions",
                "placementClicks",
                "productClicks",
                "clicks",
                "placementImpressionsCTR",
                "productImpressionsCTR",
                "cpm",
                "cpc",
                "placementImpressionsRevenue",
                "productClicksRevenue",
                "totalRevenue",
                "workingMedia",
                "netRevenue",
                "uniqueVisitors",
                "frequency"
            ],
            "format": "csv",
            "timezone": "America/New_York"
        }
    }
})
headers = {
    'Content-Type': 'application/json',
    'Accept': 'application/json',
    'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\"data\":{\"type\":\"FillRateReportingAPI\",\"attributes\":{\"supplyAccountIds\":[\"168787661166874264\",\"164684223544883213\"],\"startDate\":\"2025-01-01\",\"endDate\":\"2025-01-31\",\"dimensions\":[\"date\",\"retailerId\",\"retailerName\",\"placementId\",\"placementName\",\"pageTypeName\",\"environment\",\"servedCategory\",\"retailerCategoryId\",\"retailerCategoryName\"],\"metrics\":[\"pageViews\",\"availablePlacements\",\"unfilledPlacements\",\"fillRate\",\"placementImpressions\",\"productImpressions\",\"impressions\",\"placementClicks\",\"productClicks\",\"clicks\",\"placementImpressionsCTR\",\"productImpressionsCTR\",\"cpm\",\"cpc\",\"placementImpressionsRevenue\",\"productClicksRevenue\",\"totalRevenue\",\"workingMedia\",\"netRevenue\",\"uniqueVisitors\",\"frequency\"],\"format\":\"csv\",\"timezone\":\"America/New_York\"}}}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/preview/retail-media/reports/fillrate")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/preview/retail-media/reports/fillrate');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
    'follow_redirects' => TRUE
));
$request->setHeader(array(
    'Content-Type' => 'application/json',
    'Accept' => 'application/json',
    'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
$request->setBody('{"data":{"type":"FillRateReportingAPI","attributes":{"supplyAccountIds":["168787661166874264","164684223544883213"],"startDate":"2025-01-01","endDate":"2025-01-31","dimensions":["date","retailerId","retailerName","placementId","placementName","pageTypeName","environment","servedCategory","retailerCategoryId","retailerCategoryName"],"metrics":["pageViews","availablePlacements","unfilledPlacements","fillRate","placementImpressions","productImpressions","impressions","placementClicks","productClicks","clicks","placementImpressionsCTR","productImpressionsCTR","cpm","cpc","placementImpressionsRevenue","productClicksRevenue","totalRevenue","workingMedia","netRevenue","uniqueVisitors","frequency"],"format":"csv","timezone":"America/New_York"}}}');
try {
    $response = $request->send();
    if ($response->getStatus() == 200) {
        echo $response->getBody();
    }
    else {
        echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
        $response->getReasonPhrase();
    }
}
catch(HTTP_Request2_Exception $e) {
    echo 'Error: ' . $e->getMessage();
}

Sample Response: Report request successfully created (response status 🟢 200)

{
    "data": {
        "id": "5f148e12-fba3-432e-b0d5-fe316xxxxxxx",
        "type": "StatusResponse",
        "attributes": {
            "id": "5f148e12-fba3-432e-b0d5-fe3xxxxxx",
            "status": "pending",
            "rowCount": 0,
            "fileSizeBytes": 0,
            "md5CheckSum": null,
            "createdAt": "2025-02-14T14:59:20.281Z",
            "expiresAt": null,
            "message": null
        }
    },
    "warnings": [],
    "errors": []
}

📘

Reporting Asynchronous Workflow: Step 2 of 3

  • Next, use the reportId to pull the report status endpoint until one is successfully computed

Sample Response: Validation error when creating report request (response status 🔴 400)

{
    "warnings": [],
    "errors": [
        {
            "traceId": "1cb17c306c732b47a4f29aa4xxxxxx",
            "traceIdentifier": "1cb17c306c732b47a4f29axxxxxx",
            "type": "validation",
            "code": "deserialization-error",
            "instance": "/reports/async/fillrate",
            "title": "Deserialization error",
            "detail": "Json deserialization failed : Error converting value \"xls\". Path 'data.attributes.format', line 46, position 27."
        }
    ]
}

Get status of specific report

This endpoint retrieves the status of a specific report creation. Status can be pending, success, failure, or expired

https://api.criteo.com/preview/retail-media/reports/{reportId}/status

Sample Request

curl -L 'https://api.criteo.com/preview/retail-media/reports/5f148e12-fba3-432e-b0d5-fe316xxxxx/status' \
    -H 'Accept: application/json' \
    -H 'Authorization: Bearer <MY_ACCESS_TOKEN>'

Sample Response

{
    "data": {
        "id": "5f148e12-fba3-432e-b0d5-fe316xxxxxx",
        "type": "StatusResponse",
        "attributes": {
            "id": "5f148e12-fba3-432e-b0d5-fe3164axxxxx",
            "status": "success",
            "message": "rows_count=33490",
            "rowCount": 33490,
            "fileSizeBytes": 6669897,
            "createdAt": "2025-02-14T14:59:20.000Z",
            "expiresAt": "2025-02-21T15:00:00.000Z",
            "md5CheckSum": "801993bc0fe04e2b3fcf767a1c867a04"
        }
    },
    "warnings": [],
    "errors": []
}

📘

Reporting Asynchronous Workflow: Step 3 of 3

  • Finally, download the report using the report output endpoint
  • Report outputs are cached for at least 1 hour before expiration
  • Exact expiration is indicated by the expiresAt field in the /status response

Download output of specific report

Once the report creation is completed ("status": "success" in response above), the report output will be available to download in this endpoint.

https://api.criteo.com/preview/retail-media/reports/{reportId}/output

Sample Request

curl -X GET "https://api.criteo.com/preview/retail-media/reports/2e733b8c-9983-4237-aab9-17a4xxxxxx/output" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

Sample Responses

[
    {
        "date": "2025-01-02",
        "retailerName": "Retailer ABC",
        "retailerId": 5317,
        "placementId": 19389,
        "placementName": "viewHome_API_mobile-Carousel",
        "pageTypeName": "home",
        "environment": "mobile",
        "servedCategory": "shop",
        "retailerCategoryId": 4215453,
        "retailerCategoryName": "shop",
        "pageViews": 330227,
        "availablePlacements": 330235,
        "unfilledPlacements": 260449,
        "fillRate": 0.2198,
        "placementImpressions": 72578,
        "productImpressions": 115457,
        "impressions": 115457,
        "placementClicks": null,
        "productClicks": 142,
        "clicks": 142,
        "placementImpressionsCTR": 0.001956515748573948,
        "productImpressionsCTR": 0.001229895112466113,
        "cpm": null,
        "cpc": 0.19487323943662,
        "placementImpressionsRevenue": 0,
        "productClicksRevenue": 27.672,
        "totalRevenue": 27.672,
        "workingMedia": 34.59,
        "netRevenue": 27.672,
        "uniqueVisitors": 14536,
        "frequency": 7.942831590533847001
    },
    // ...
    {
        "date": "2025-01-03",
        "retailerName": "Retailer ABC",
        "retailerId": 5317,
        "placementId": 19389,
        "placementName": "viewHome_API_mobile-Carousel",
        "pageTypeName": "home",
        "environment": "mobile",
        "servedCategory": "shop",
        "retailerCategoryId": 4215453,
        "retailerCategoryName": "shop",
        "pageViews": 250414,
        "availablePlacements": 250417,
        "unfilledPlacements": 203221,
        "fillRate": 0.1936,
        "placementImpressions": 48487,
        "productImpressions": 73114,
        "impressions": 73114,
        "placementClicks": null,
        "productClicks": 93,
        "clicks": 93,
        "placementImpressionsCTR": 0.001918039886980015,
        "productImpressionsCTR": 0.00127198621331072,
        "cpm": null,
        "cpc": 0.198279569892473,
        "placementImpressionsRevenue": 0,
        "productClicksRevenue": 18.44,
        "totalRevenue": 18.44,
        "workingMedia": 23.05,
        "netRevenue": 18.44,
        "uniqueVisitors": 9983,
        "frequency": 7.323850545928077732
    }
]

Responses

ResponseDescription
🟢 200Call executed with success
🔴 400Common Validation Errors:

- Deserialization error - one or more input parameters is not supported; see details for more info
- Please select an interval under 100 days - using a date range with more than 100 days apart between startDate and endDate
- Time zone xyz is not valid - using a time zone value that is not listed in the list TZ database time zones
🔴 403- You are not authorized to access some of the requested resources. - API user does not have the authorization to access some of the requested resources. Review the supply account IDs used in the request and, for an authorization request, follow the authorization request steps

Updated 7 days ago