Metrics and Dimensions (SSP)

In this page, you will find all the metrics and dimensions that are currently supported in the reports for Supply Side accounts

Revenue Report: providing attributed performance data from campaigns (available in stable versions)
Fill Rate Report: provides summary of placement opportunities and impression filled in retailer(s) environment (currently available in Preview only)

Please note that many of the metrics and dimensions listed here are currently supported only through the API.

Dimensions

Dimensions	Report Type	Description
`date`	Revenue Fill Rate	The date of when reported activity took place occurred
`hour`	Revenue	The hour of the day when rendered ad received an event
`parentAccount`	Revenue	The associated account that is connected to the supply or demand account
`accountId`	Revenue	The computed and unique identifier of the supply or demand account
`accountName`	Revenue	The supply or demand account name
`accountTypeName`	Revenue	The account type of the reported activity. Options will include: - "Demand" for revenue generated from an indirect sold or private market demand account. - "Supply" - revenue was generated from direct sold campaigns
`advertiserType`	Revenue	The advertiser account type where the ad activity originated from. Options includes: - *retailer* - ad activity sold directly in the supply account - brand ad activity sold to a demand brand account in the Criteo network or through private market - seller ad activity sold to a demand seller account in the Criteo network or through private market
`campaignId`	Revenue	The computed unique campaign identifier of the demand or supply account that generated the activity
`campaignName`	Revenue	The campaign name of the demand or supply account that generated the activity
`campaignTypeName`	Revenue	The campaign type available. Available options are "Open Auction" or Preferred Deals"
`campaignStartDate`	Revenue	The start date set for the campaign
`campaignEndDate`	Revenue	The end date set for campaign
`lineItemId`	Revenue	The computed unique identifier of a line-item
`lineItemName`	Revenue	The line-item name provided by the advertiser
`lineItemStartDate`	Revenue	The start date set for the line-item
`lineItemEndDate`	Revenue	The end date set for the line-item
`lineItemStatus`	Revenue	The status of the line-item associated with the selected dimension, such as the date or hour indicating of when the event took place. Check out the Statuses page for more details on available values and their behaviors.
`retailerId`	Revenue Fill Rate	The retailer ID that is associated with the report activities . This will be the same `id` provided in the API call
`retailerName`	Revenue Fill Rate	The retailer name that is associated to the report activity.
`brandId`	Revenue	The brand ID provided by the retailer brand ID associated with the advertised SKU
`brandName`	Revenue	The retailer brand name associated with the advertised SKU
`placementId`	Revenue Fill Rate	The id of the placement where the ad creative was displayed.
`placementName`	Revenue Fill Rate	The name of the placement where the ad creative was displayed.
`pageTypeName`	Revenue Fill Rate	The page type where the ad was rendered
`environment`	Revenue Fill Rate	The environment where the ad was rendered on. Options will include web, mobile and app
`soldBy`	Revenue	The source of where activities originated from. Options will include "Direct Sold", "Indirect Sold" or "Private Market"
`buyType`	Revenue	The campaign buying strategy. Options will include `auction`, `preferredDeals`, or `sponsorship`
`salesChannel`	Revenue	Sales channel the attributed purchase was made through. Available options are: online for sales attributed to an ad that was served and purchased online or in-app offline for sales to an ad that was served online but purchase in store.
`attributionSettings`	Revenue	The lookback click and view attribution window of the requested report. The attribution window is based on the parameters selected in the report API request. The `attributedSettings`field will be based on the lookback windows provided in the API call. Post-Click (C) lookback window none, 7, 14, 30 days Post-view (V) lookback window none, 1, 7, 14, 30 days
`activityType`	Revenue	The type of ad engagement the sale was attributed to. Available options will include `imp` for impressions or `click` for clicks
`keyword`	Revenue	Keyword or phrase used to land on the search page where an ad creative rendered.
`servedCategory`	Fill Rate	The category breadcrumb of the retailer page where ads are rendered Example: "beauty and grooming > fragrances > deodorants > sprays > jive sprays > jive moon dream 9 piece body spray - for men & women" Note: available in Preview only
`skuRelation`	Revenue	Attribution rule used to match the impression or click to a sale. Available options are: `Same SKU`, `Same Parent SKU`, `Same Category`, `Same Brand` or `Same Seller`
`advProductId`	Revenue	Advertised product ID; this references the same product ID of the retailer Catalogs
`advProductName`	Revenue	Advertised product name
`advProductGtin`	Revenue	Advertised product GTIN
`advProductMpn`	Revenue	Advertised product MPN
`pageCategory`	Revenue	The category root level of retailer page where ads are rendered Example: "jive moon dream 9 piece body spray - for men & women"
`retailerCategoryId`	Revenue Fill Rate	The retailer category provides the type of product the SKU belongs to. This fields provides the id of that product type
`retailerCategoryName`	Revenue Fill Rate	The name of that product type
`taxonomyBreadcrumb`	Revenue	The category breadcrumb of the product using retailer product taxonomies (L1, L2, L3 etc.). This is for analysis where SKUs are present in the displays
`taxonomy1Id` `taxonomy2Id` `taxonomy3Id` `taxonomy4Id` `taxonomy5Id` `taxonomy6Id` `taxonomy7Id`	Revenue	The ID SKU's taxonomy. The revenue report provides the option to select level 1 through level 7. ℹ️ Note: SKUs will normally have at least the primary SKU taxonomy (L1). All following levels are considered additional taxonomies. If a SKU does not have an additional taxonomy level, the report will default to "unknown."
`taxonomy1Name` `taxonomy2Name` `taxonomy3Name` `taxonomy4Name` `taxonomy5Name` `taxonomy6Name` `taxonomy7Name`	Revenue	The name SKU's taxonomy. If a SKU does not have an additional taxonomy level, the report will default to "unknown."

Metrics

Dimensions	Report Type	Description
`numberOfCampaigns`	Revenue	the total count of campaigns associated with the selected report dimension.
`numberOfLineItems`	Revenue	The total count of line-items associated with the selected report dimension.
`numberOfSkus`	Revenue	The total count of SKUs associated with the selected report dimension.
`skuUnitPrice`	Revenue	The total price of each SKU unit. ℹ️ Note: It is recommended to utilize metrics such as `advProductId`, `advProductGtin`, and `advProductMpn` to access individual SKU prices. However, when considering other dimensions at the line-item, campaign, or account level, the sum of all SKU prices will be calculated.
`pageViews`	Revenue Fill Rate	The count of unique ad calls on a retailer network. Use this metric when referencing to dimensions that relates to itself to receive a more comprehensive data. Using dimensions such as `pageTypeName`, `placementId`or `placementName`will provide you data to understand the performance of this metric.
`impressions`	Revenue Fill Rate	An impression represents each time an ad renders on a page, regardless of clicks or views. An impression for a Sponsored Product ad is when the sponsored SKU renders on the page (the product being the ad). An impression for a Commerce Display ad is when the entire banner (creative + product) renders on the page. An impression for a Display banner ad is when the creative banner renders on the page.
`availablePlacements`	Fill Rate	The number of available placements to fill. Note: available in Preview only
`unfilledPlacements`	Fill Rate	The number of unfilled placements. Note: available in Preview only
`fillRate`	Fill Rate	The rate of placements filled Formula: 1 -(`filledPlacements`/`availablePlacements`) Note: available in Preview only
`placementImpressions`	Fill Rate	The number of placement impressions. Note: available in Preview only
`productImpressions`	Fill Rate	The number of filled product impressions. Note: available in Preview only
`productClicks`	Revenue Fill Rate	Total count of the click events that occur when a user clicks a product in a placement
`placementClicks`	Revenue Fill Rate	Total count of the click events that occur when a user clicks a placement
`clicks`	Revenue Fill Rate	The total count of all click events Formula: `placementClicks` + `productClicks`
`sales`	Revenue	The total attributed revenue from product sales
`units`	Revenue	The total attributed product units sold
`assistedSales`	Revenue	Sales revenue attributed to a click or impression of all the ads that appeared on a page within the chosen attribution window (specified at the campaign level) but were not determined to be the `attributedSales` (the last ad before the customer purchased).
`assistedUnits`	Revenue	The number of events that occurred that helped generated a sale. Assisted units are excluded from `attributedUnits`. This means its not counted in the attributed units calculation
`openAuctionRevenue`	Revenue	The total amount of open auction revenue generated on the set date
`preferredDealsRevenue`	Revenue	The total amount of preferred deals revenue generated on the set date
`revenue`	Revenue Fill Rate	The total revenue generated on the set date. The `revenue` metric take the total revenue generated across preferred deals or auction campaigns for that period and is computed the same way as the `openAuctionRevenue` and `preferredDealsRevenue`.
`transactions`	Revenue	The total attributed orders/transactions
`ctr`	Revenue	The percentage of shoppers who clicked an ad rendered on a page. Product and Product Category Report Types Formula: `clicks` / `productImpressions` All other report types Formula: `clicks` / `placementImpressions` ℹ️ Note: there are two types of impressions that can be measured to know the success of your ads: `placementImpressions` and `productImpressions`. Preferred deals have placement impressions, while open auction uses product impressions. For more info: Product & Placement Impression Help Center article
`cr`	Revenue	The number of conversion generated by the visitors to the retailer site. Formula: number of conversions / `clicks` * 100
`cpc`	Revenue Fill Rate	Average cost-per-click, calculated by: Formula: `openAuctionRevenue` / `clicks` or `preferredDealsRevenue` / `clicks`
`cpm`	Revenue Fill Rate	Average cost per mille, calculated by: Formula: `preferredDealsRevenue` / `impressions` * 1000
`roas`	Revenue	Return-on-ad-spend (ROAS), calculated by: Formula: `sales` / `openAuctionRevenue` or `sales` / `preferredDealsRevenue`
`placementImpressionsCTR`	Fill Rate	The percentage of shoppers who clicked an ad placement rendered on a page Formula: (`placementClicks` + `productClicks`) / `placementImpressions` Note: available in Preview only
`productImpressionsCTR`	Fill Rate	The percent of shoppers who clicked on a product rendered on a placement Formula: `productClicks` / `productImpressions` Note: available in Preview only
`workingMedia`	Revenue Fill Rate	The total spend paid by the brand
`netRevenue`	Revenue Fill Rate	The total revenue from brand spend for the retailer
`placementImpressionsRevenue`	Fill Rate	The total revenue generated by placement impressions of CPM ads Note: available in Preview only
`productClicksRevenue`	Fill Rate	The total revenue generated by product clicks of CPC ads Note: available in Preview only
`uniqueVisitors`	Revenue Fill Rate	The number of distinct shoppers exposed to an ad within the reporting period. Each shopper is counted once using the retailer cookie ID. Criteo uses retailer cookie IDs to identify users across sessions on the same device. Each ID can last up to a year, provided the user does not clear their cookies.
`frequency`	Revenue Fill Rate	An average representing how often an impression has been shown to the same user