In this page, you will find all the metrics and dimensions that are currently supported in the reports for Supply Side accounts:

Revenue Report: provides attributed performance data from campaigns (available in stable versions)
Fill Rate Report: provides summary of placement opportunities and impression filled and covered in retailer(s) inventory (currently available in Preview only)

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The endpoints and functionalities covered in this page refers to features available exclusively in Preview for now, which doesn't mean that they are the only ones available for this domain/scope.
For more complete information about our API capabilities, check the Stable version in Welcome to Criteo Retail Media API

Please note that some of the metrics and dimensions listed here are currently supported only through the API.

Fill Rate Report

Dimensions

Dimensions	Description
`adServerType`	The ad server where the ad was rendered on. Value: `Criteo` and `GAM`
`date`	The date of when reported activity took place occurred
`environment`	The environment where the ad was rendered on. Options will include web, mobile and app
`pageTypeName`	The page type where the ad was rendered
`placementId`	The `id` of the placement where the ad creative was displayed.
`placementName`	The name of the placement where the ad creative was displayed.
`retailerCategoryId`	The retailer category provides the type of product the SKU belongs to. This fields provides the id of that product type
`retailerCategoryName`	The name of that product type
`servedCategory`	The category breadcrumb of the retailer page where ads are rendered Example: "beauty and grooming > fragrances > deodorants > sprays > jive sprays > jive moon dream 9 piece body spray - for men & women"

Metrics

Dimensions	Description
`availablePlacements`	The number of available placements that were available to fill, including non-deliverable and deliverable placements.
`clicks`	The total count of all click events Formula*: `placementClicks` + `productClicks`
`coverageRate`	The number of covered placements divided by the number of deliverable placements
`coveredPlacements`	A placement with candidates where Criteo has provided SKUs or line-items in the ad response
`cpc`	Average cost-per-click Formula*: `openAuctionRevenue` / `clicks` or `preferredDealsRevenue` / `clicks`
`cpm`	Average cost per mille, calculated by: Formula: `preferredDealsRevenue` / `impressions` 1000
`fillRate`	The number of times a deliverable placement on a page was populated with an ad (even if the impression was not viewable). Calculated by dividing the placement impressions by deliverable placements. Formula*= `placementImpressions` / `deliverablePlacements`
`impressions`	An impression represents each time an ad renders on a page, regardless of clicks or views. An impression for a Sponsored Product ad is when the sponsored SKU renders on the page (the product being the ad). An impression for a Commerce Display ad is when the entire banner (creative + product) renders on the page. An impression for a display banner ad is when the creative banner renders on the page.
`netRevenue`	The total revenue from brand spend for the retailer
`nonDeliverablePlacements`	A non-deliverable placement is a placement against which Criteo is not allowed by the retailer to run an auction.
`pageViews`	The count of unique ad calls on a retailer network. Use this metric when referencing to dimensions that relates to itself to receive a more comprehensive data. Using dimensions such as `pageTypeName`, `placementId`or `placementName`will provide you data to understand the performance of this metric.
`placementClicks`	Total count of the click events that occur when a user clicks a placement
`placementImpressions`	The number of placement impressions.
`placementImpressionsCTR`	The percentage of shoppers who clicked an ad placement rendered on a page Formula*: (`placementClicks` + `productClicks`) / `placementImpressions`
`placementImpressionsRevenue`	The total revenue generated by placement impressions of CPM ads
`placementsWithCandidates`	A placement with candidates is a placement for which Criteo is allowed by the retailer to run an auction and has sufficient information and demand to run it.
`productClicks`	Total count of the click events that occur when a user clicks a product in a placement
`productClicksRevenue`	The total revenue generated by product clicks of CPC ads
`productImpressions`	The number of filled product impressions
`productImpressionsCTR`	The number of clicks divided by the number of product impressions
`revenue`	The total revenue generated on the set date. The `revenue` metric take the total revenue generated across preferred deals or auction campaigns for that period and is computed the same way as the `openAuctionRevenue` and `preferredDealsRevenue`
`unfilledPlacements`	The number of unfilled placements
`workingMedia`	The total spend paid by the brand

Fill Rate Unfilled Reasons

Reason	Definition
Uncovered
`totalUnfilledPlacements`	The number of available ad placements that did not serve any impressions.
`unfilledNotEnoughDemand`	There is not enough line items eligible to the placement for run of site placements.
`uncoveredBrokenPlacement`	Ads returned to the retailer, but on placements that the retailer rarely paints. If a placement has a painted rate of less than 1% over the last 7 days, it can be considered as broken.
`uncoveredFilteredOutDemand`	Filtering reasons are the set of reasons for which line items can and will be excluded from pre-auctions, which decreases the number of ad opportunities overall. Filtering reasons may be of technical, supply, or demand nature (out of stock, dayparting, audience targeting, capping…)
`uncoveredNoDemandBrandedKeywordConquestingDisabled`	Available opportunities without candidate campaigns, that happen on branded keywords on retailers that disabled conquesting (on that particular placement). No demand on branded keyword conquesting disabled
`uncoveredNoDemandBrandedKeywordConquestingEnabled`	Available opportunities without candidate campaigns, that happen on branded keywords on retailers that enabled conquesting (on that particular placement)
`uncoveredNoDemandUnbrandedInventory`	Ad placements available on general (non-branded) inventory, but no campaigns are set up to use them
`uncoveredNotPainted`	Ads returned to the retailer but not displayed (on placements that aren't broken).
`uncoveredSearchTermWithoutCategory`	Ad placements on keywords that the keyword model cannot categorize.
Undeliverable
`nondeliverableBlockedOptOut`	Ad placements for opt-out users that are not delivering because you have not enabled ads for these users
`nonDeliverableBlockedPageCategory`	Ad placements on pages where you have blocked Criteo from running auctions (e.g., some categories on which you do not want any ads to be served)
`nonDeliverableInsufficientOrganicResults`	Ad placements where the page does not have enough organic results to display ads. For example, if an ad is meant to appear on line 5 but fewer than 5 lines of products exist.
`nonDeliverableTestPlacement`	These are ad placements that are still in testing and not fully enabled.
`nonDeliverableUnmappedCategories`	Ad placements on category and merchandising pages that aren't deliverable because their category keys are missing from the retailer’s product feed.
`nonDeliverablePagesWithUnknownProducts`	Product pages where items can't be identified in the retailer's product feed.