Overview

• Reports are requested & retrieved through asynchronous endpoints

• All reports are at the daily granularity except for the Attributed Transactions report, which is hourly.

• Currently, reports are only available for any single campaign or any single line item.

• The report date window has a max of 100 days; data is retained for up to 3 years.

• Report attribution windows and timezone are fully configurable.

• Data latency is typically 2-8 hours but may have minor adjustments through the 120th hour before finalization.

• Data is processed and batched hourly. Same-day data may be partially available.

• While reports with an end date equal to the current date have been cached for 1 hour, reports with an end date earlier than the current date are cached for 24 hours.

• Exact expiration is indicated by the expiresAt field in the /status response

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Learn more about our Attribution Rules in CMax Help Center