Audience Segment Endpoints

Endpoints

Verb	Endpoint	Description
POST	`/retail-media/accounts/{account-id}/audience-segments/create`	Create a new Audience Segment
PATCH	`/retail-media/accounts/{account-id}/audience-segments`	Update an Audience Segment
POST	`/retail-media/accounts/{account-id}/audience-segments/delete`	Delete an Audience Segment
POST	`/retail-media/accounts/{account-id}/audience-segments/search`	Returns a list of segments that match the provided filters. If present, the filters are AND’ed together when applied. You can search segments by segment IDs, retailer IDs and/or segment types
GET	`/retail-media/accounts/{account-id}/audience-segments/{audience-segment-id}/contact-list`	Retrieve contact list statistics
POST	`/retail-media/audience-segments/{audience-segment-id}/contact-list/add-remove`	Add/remove identifiers in contact list Audience Segment
POST	`/retail-media/audience-segments/{audience-segment-id}/contact-list/clear`	Clear all identifiers in contact list Audience Segment

Audience Segment Attributes

Data Type: stringValues: int64Nullable? NoDescription: Audience Segment ID

Data Type: stringValues: stringNullable? NoDescription: Audience Segment name

Data Type: stringValues: stringNullable? YesDescription: Description of the Audience Segment

Data Type: stringValues: YYYY-MM-DDTHH:mm:ss:msZNullable? NoDescription: Timestamp (in UTC) of Audience Segment creation

Data Type: stringValues: int64Nullable? YesDescription: User ID of the Audience Segment creator (null if created by a service)

Data Type: stringValues: YYYY-MM-DDTHH:mm:ss:msZNullable? NoDescription: Timestamp (in UTC) of Audience Segment update

Data Type: stringValues: int64Nullable? NoDescription: Account associated with the Audience Segment

Data Type: stringValues: intNullable? NoDescription: ID of the retailer. To retrieve the RetailerID associated to your Supply account you can use the GET call found here

Data Type: list of stringValues: Unknown, Onsite, OffsiteNullable? NoDescription: Channels associated to the audience

Data Type: objectValues:Nullable? NoDescription: Setting to target users with contact list. Note, either one of Contact List or Events is required, however both cannot be leveraged at the same time

Data Type: objectValues:Nullable? NoDescription: Settings to target users based on their events. Note, either one of Contact List or Events is required, however both cannot be leveraged at the same time

Contact List Attributes

Data Type: booleanValues: True/FalseNullable? NoDescription: Indicate if the contact list can be edited

Data Type: enumValues: Unknown, Email, UserIdentifier, IdentityLink, CustomerIdDescription: Contact list type

Events Attributes

Data Type: stringValues: Unknown, View, Buy, AddToCartNullable? NoDescription: Reach people who performed specific action

Data Type: stringValues: Unknown, Last7Days, Last14Days, Last30Days, Last45Days, Last60Days, Last90Days, Last120Days, Last150Days, Last180DaysNullable? NoDescription: Reach people who interact with the website in the timeframe define in the lookbackDays value

Data Type: stringValues: intNullable? NoDescription: Reach people interested in the list of categories defined. Note, either one of categoryId or brandId must be included. Both can be included as well, but the request will fail if neither are included.

Data Type: stringValues: intNullable? NoDescription: Reach people interested in the list of brands defined. Note, either one of categoryId or brandId must be included. Both can be included as well, but the request will fail if neither are included.

Data Type: stringValues: intNullable? NoDescription: Reach people who interact with products costing more than MinPrice

Data Type: stringValues: intNullable? NoDescription: Reach people who interact with products costing less than MaxPrice

Create Audience Segment

When creating a segment, the parameter RetailerID is mandatory. Additionally, the corresponding App should have the “Audiences Viewer” permission enabled.

As of now, it is only possible to create Contact List segments through our API. For Users Events Segments, users can rely on the C-Max UI - for more details, check (Onsite Display) Build an Audience

Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/create' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": [
    {
      "type": "AudienceSegment",
      "attributes": {
        "name": "Segment Name",
        "description": "Segment Description",
        "retailerId": "1234",
        "contactList": {
          "identifierType": "Email"
        }
      }
    }
  ]
}'

import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
 {
  "data": [
    {
      "type": "AudienceSegment",
      "attributes": {
        "name": "Segment Name",
        "description": "Segment Description",
        "retailerId": "1234",
        "contactList": {
          "identifierType": "Email"
        }
      }
    }
  ]
}
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/accounts/625702934721171442/audience-segments/create", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":[{"identifiertype":"AudienceSegment","attributes":{"name":"Segment Name","description":"Segment Description","retailerId":"1234","contactList":{"identifierType":"Email"}}}]}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/create")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/create');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":[{"type":"AudienceSegment","attributes":{"name":"Segment Name","description":"Segment Description","retailerId":"1234","contactList":{"identifierType":"Email"}}}]}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "225702933721171456",
            "type": "AudienceSegment",
            "attributes": {
                "name": "Segment Name",
                "type": "ContactList",
                "createdAt": "2024-01-23T09:33:40.822Z",
                "updatedAt": "2024-01-23T09:33:40.822Z",
                "accountId": "625702934721171442",
                "retailerId": "1234",
                "contactList": {
                    "isReadOnly": "true",
                    "identifierType": "Email"
                }
            }
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Update Audience Segment

It is only possible to update contact list segments. Sample Request

curl -L -X PATCH 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": [
    {
      "attributes": {
        "name": "New Name",
        "description": {
          "value": "New Description"
        },
        "contactList": {
        }
      },
      "id": "225702933721171456",
      "identifierType": "AudienceSegment"
    }
  ]
}'

import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps(
{
  "data": [
    {
      "attributes": {
        "name": "New Name",
        "description": {
          "value": "New Description"
        },
        "contactList": {
        }
      },
      "id": "1001",
      "identifierType": "AudienceSegment"
    }
  ]
)
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("PATCH", "/{version}/retail-media/accounts/625702934721171442/audience-segments", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":[{"attributes":{"name":"New Name","description":{"value":"New Description"},"contactList":{}},"id":"1001","identifierType":"AudienceSegment"}]}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments")
  .method("PATCH", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments');
$request->setMethod(HTTP_Request2::METHOD_PATCH);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":[{"attributes":{"name":"New Name","description":{"value":"New Description"},"contactList":{}},"id":"1001","identifierType":"AudienceSegment"}]}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "225702933721171456",
            "type": "AudienceSegment",
            "attributes": {
                "name": "New Name",
                "description": "New Description",
                "type": "ContactList",
                "createdAt": "2024-01-23T09:33:40.822Z",
                "updatedAt": "2024-01-23T09:33:40.822Z",
                "accountId": "625702934721171442",
                "retailerId": "1234",
                "contactList": {
                    "isReadOnly": "true",
                    "identifierType": "Email"
                }
            }
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Delete Audience Segment

Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/delete' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": [
    {
      "id": "225702933721171456",
      "identifierType": "Audience Segment"
    }
  ]
}'

import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": [
    {
      "id": "225702933721171456",
      "identifierType": "Audience Segment"
    }
  ]
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/accounts/625702934721171442/audience-segments/delete", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":[{"id":"225702933721171456","identifierType":"Audience Segment"}]}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/delete")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/delete');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":[{"id":"225702933721171456","identifierType":"Audience Segment"}]}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": [
        {
            "id": "225702933721171456",
            "identifierType": "Audience Segment"
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Search for Audience Segments

Sample Request: searching by Retailer ID only

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
    "type": "AudienceSegment",
    "attributes": {
    "audienceSegmentIds": null,
    "retailerIds": [
      "12"
    ],
    "audienceSegmentTypes": null
  }
}'

import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": {
    "type": "AudienceSegment",
    "attributes": {
      "audienceSegmentIds": null
      "retailerIds": [
        "12"
      ],
      "audienceSegmentTypes": null
    }
  }
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":{"type":"AudienceSegment","attributes":{"audienceSegmentIds":null,"retailerIds":["12"],"audienceSegmentTypes":null}}}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":{"type":"AudienceSegment","attributes":{"audienceSegmentIds":null,"retailerIds":["12"],"audienceSegmentTypes":null}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "meta": {
        "totalItems": 400,
        "limit": 50,
        "offset": 0
    },
    "data": [
        {
            "id": "203134567785554216",
            "type": "AudienceSegment",
            "attributes": {
                "name": "Segment Name",
                "type": "Events",
                "createdAt": "2024-01-15T12:23:18.180Z",
                "updatedAt": "2024-01-15T12:23:18.180Z",
                "accountId": "625702934721171442",
                "retailerId": "12",
                "events": {
                    "shopperActivity": "View",
                    "lookbackDays": "Last90Days",
                    "categoryIds": [
                        "3590922"
                    ],
                    "brandIds": []
                }
            }
        },
        // ...
        {
            "id": "225702933721171456",
            "type": "AudienceSegment",
            "attributes": {
                "name": "Segment Name",
                "type": "ContactList",
                "createdAt": "2024-01-23T09:33:40.822Z",
                "updatedAt": "2024-01-23T09:33:40.822Z",
                "accountId": "625702934721171442",
                "retailerId": "12",
                "contactList": {
                    "isReadOnly": "true",
                    "identifierType": "Email"
                }
            }
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Sample Request: searching by multiple filters

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
    "type": "AudienceSegment",
    "attributes": {
      "audienceSegmentIds": ["225702933721171456"],
      "retailerIds": [
        "12"
      ],
      "audienceSegmentTypes": ["ContactList"]
    }
  }
}'

import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": {
    "type": "AudienceSegment",
    "attributes": {
      "audienceSegmentIds": ["225702933721171456"],
      "retailerIds": [
        "12"
      ],
      "audienceSegmentTypes": ["ContactList"]
    }
  }
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":{"type":"AudienceSegment","attributes":{"audienceSegmentIds":["225702933721171456"],"retailerIds":["12"],"audienceSegmentTypes":["ContactList"]}}}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/search?limit=50&offset=0');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":{"type":"AudienceSegment","attributes":{"audienceSegmentIds":["225702933721171456"],"retailerIds":["12"],"audienceSegmentTypes":["ContactList"]}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "meta": {
        "totalItems": 400,
        "limit": 50,
        "offset": 0
    },
    "data": [
        {
            "id": "225702933721171456",
            "type": "AudienceSegment",
            "attributes": {
                "name": "Segment Name",
                "type": "ContactList",
                "createdAt": "2024-01-23T09:33:40.822Z",
                "updatedAt": "2024-01-23T09:33:40.822Z",
                "accountId": "625702934721171442",
                "retailerId": "12",
                "contactList": {
                    "isReadOnly": "true",
                    "identifierType": "Email"
                }
            }
        }
    ],
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Get Contact List Segment Statistics

Sample Request

curl -L -X GET 'https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/225702933721171456/contact-list' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>'

import http.client
conn = http.client.HTTPSConnection("api.criteo.com")
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}
conn.request("GET", "/{version}/retail-media/accounts/625702934721171442/audience-segments/225702933721171456/contact-list",  headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("text/plain");
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/225702933721171456/contact-list")
  .method("GET")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/accounts/625702934721171442/audience-segments/225702933721171456/contact-list');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer MY_ACCESS_TOKEN>'
));
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "attributes": {
            "numberOfIdentifiers": 10000,
            "numberOfMatches": 5000,
            "matchRate": 0.5
        },
        "id": "225702933721171456",
        "identifierType": "AudienceSegment"
    },
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Add/Remove Identifiers in Contact List Audience Segment

To add users to an audience segment, use the ‘add’ operation in the POST request as detailed below: Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
    "type": "AddRemoveContactlist",
    "attributes": {
      "operation": "add",
      "identifierType": "email",
      "identifiers": [
        "abc@gmail.com",
        "def@gmail.com",
        "aef@gmail.com"
      ]
    }
  }
}'

import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": {
    "type": "AddRemoveContactlist",
    "attributes": {
      "operation": "add",
      "identifierType": "email",
      "identifiers": [
        "abc@gmail.com",
        "def@gmail.com",
        "aef@gmail.com",
      ]
    }
  }
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":{"type":"AddRemoveContactlist","attributes":{"operation":"add","identifierType":"email","identifiers":["abc@gmail.com","def@gmail.com","aef@gmail.com"]}}}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":{"type":"AddRemoveContactlist","attributes":{"operation":"add","identifierType":"email","identifiers":["abc@gmail.com","def@gmail.com","aef@gmail.com"]}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "type": "AddRemoveContactlistResult",
        "attributes": {
            "contactListId": 523103620165619700,
            "operation": "add",
            "requestDate": "2024-04-22T14:29:07.994Z",
            "identifierType": "email",
            "nbValidIdentifiers": 3,
            "nbInvalidIdentifiers": 0,
            "sampleInvalidIdentifiers": []
        }
    },
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

To remove users from an audience segment, use the remove operation in the POST request as detailed below: Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
    "type": "ContactlistAmendment",
    "attributes": {
      "operation": "remove",
      "identifierType": "email",
      "identifiers": [
        "example1@gmail.com"
      ]
    }
  }
}'

import http.client
import json
conn = http.client.HTTPSConnection("api.criteo.com")
payload = json.dumps({
{
  "data": {
    "type": "ContactlistAmendment",
    "attributes": {
        "operation": "remove",
        "identifierType": "email",
        "identifiers": [
            "example1@gmail.com"
        ]
    }
  }
}
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <TOKEN>'
}
conn.request("POST", "/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("application/json");
RequestBody body = RequestBody.create(mediaType, '{"data":{"type":"ContactlistAmendment","attributes":{"operation":"remove","identifierType":"email","identifiers":["example1@gmail.com"]}}}');
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/add-remove');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <TOKEN>'
));
$request->setBody('{"data":{"type":"ContactlistAmendment","attributes":{"operation":"remove","identifierType":"email","identifiers":["example1@gmail.com"]}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "type": "ContactlistAmendment",
        "attributes": {
            "operation": "remove",
            "requestDate": "2018-12-10T10:00:50.000Z",
            "identifierType": "email",
            "nbValidIdentifiers": 7342,
            "nbInvalidIdentifiers": 13,
            "sampleInvalidIdentifiers": [
                "InvalidIdentifier"
            ]
        }
    },
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Identifier List Size LimitNote that there is a limit of 50,000 identifiers per single request. If you are adding more than 50,000 users, please split them into chunks of 50,000 and make multiple requests.

Clear all Identifiers in Contact List Audience Segment

Sample Request

curl -L -X POST 'https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/clear' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>'

import http.client

conn = http.client.HTTPSConnection("api.criteo.com")
payload = ''
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}
conn.request("POST", "/{version}/retail-media/audience-segments/225702933721171456/contact-list/clear", payload, headers)
res = conn.getresponse()
data = res.read()
print(data.decode("utf-8"))

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();
MediaType mediaType = MediaType.parse("text/plain");
RequestBody body = RequestBody.create(mediaType, "");
Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/clear")
  .method("POST", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();
Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/audience-segments/225702933721171456/contact-list/clear');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer MY_ACCESS_TOKEN>'
));
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "type": "ContactListAudienceSegment",
        "id": "225702933721171456"
    },
    /* omitted if no errors */
    "errors": [],
    /* omitted if no warnings */
    "warnings": []
}

Note that this will only wipe all of the users from the audience segment and will not delete the audience segment itself.

Note on Audience ComputationAudience updates are processed daily at 0h UTC and 12h UTC and can take around 5 hours to reflect on a live campaign. This is important for audiences that are frequently updated as changes should be ready for processing prior to these two times.

Introduction

Getting Started

Concepts

Resources

Guides for Retail Media API

Audience Segment Endpoints

Endpoints

Audience Segment Attributes

Contact List Attributes

Events Attributes

Create Audience Segment

Update Audience Segment

Delete Audience Segment

Search for Audience Segments

Get Contact List Segment Statistics

Add/Remove Identifiers in Contact List Audience Segment

Clear all Identifiers in Contact List Audience Segment

​Endpoints

​Audience Segment Attributes

​Contact List Attributes

​Events Attributes

​Create Audience Segment

​Update Audience Segment

​Delete Audience Segment

​Search for Audience Segments

​Get Contact List Segment Statistics

​Add/Remove Identifiers in Contact List Audience Segment

​Clear all Identifiers in Contact List Audience Segment

Endpoints

Audience Segment Attributes

Contact List Attributes

Events Attributes

Create Audience Segment

Update Audience Segment

Delete Audience Segment

Search for Audience Segments

Get Contact List Segment Statistics

Add/Remove Identifiers in Contact List Audience Segment

Clear all Identifiers in Contact List Audience Segment