Welcome to Criteo

The Criteo API empowers developers to programmatically build on the world’s largest advertising network. We have two lines of products: Marketing Solutions API and Retail Media API.

With the API, you can unlock the power of Criteo’s industry-leading innovations. Leverage Criteo's powerful targeting solutions to create flexible apps customized to your needs, then automate and scale them.

Common use cases for Marketing Solutions API

• Build custom reports: Get granular insights into campaigns, with the ability to compare performance across 100+ metrics

• Automated campaign management: Retrieve and update ad sets

• Create and update audiences: Easily create and manage specific audience segments, using your own CRM or data from your CDP, DMP, and other sources

• Automated creative management: Setup and manage creatives and ads

For advertisers managing large, complex, or many accounts, the Criteo API can help by providing fine-tuned controls, customization, and automation capabilities.

Through the API, you can also integrate Criteo campaigns with your internal or third-party tools.