2025.07 release.2025.07 are:
- a new base URL,
- new endpoints to Review Keywords for retailers,
- new endpoints for Catalog to increase efficiency,
- a new Brand Search endpoint,
- new endpoints for Retailer Billing
- new Reporting Dimensions & Filters within the analytics endpoints,
New Base URL
With the introduction of this new version, the base URL will now change from the old base URL:What’s New
Keyword Review & Approval
In version2025.07, we’ve introduced new endpoints that are used by retailers to review keywords that are desired to be used for targeting on retailer inventory.
When an advertiser proposes a set of keywords for review, these keywords are then forwarded to the retailer reviewer, who evaluates them based on predefined criteria such as relevance, accuracy, and compliance with retailer guidelines.
Updated Endpoints
The following new catalog endpoint can be found below:Verb | Endpoint | Description |
|---|---|---|
GET |
| Generate a list of reports for line items which contain one or more actionable keyword reviews |
GET |
| Fetch keywords associated with the specified line item |
POST |
| Update the status of keyword reviews under a line item |
Sample Request
For/retail-media/accounts/:account-id/keywords/in-review-report:
Sample Response
For/retail-media/accounts/:account-id/keywords/in-review-report:
Sample Request
For/retail-media/line-items/:id/keywords:
Sample Response
For/retail-media/line-items/:id/keywords:
Sample Request
For/retail-media/line-items/:line-item-id/keywords/review:
Sample Response
For/retail-media/line-items/:line-item-id/keywords/review:
Catalog Export
In version2025.07, we’ve introduced new catalog endpoints with the inclusion of new fields and features, such as the includeFields, modifiedAfter, and a new retailerIdFilter in the brand-catalog-export endpoint.
The includeFields is a new filter that gives users the option of focusing on what information you want in the catalog call, as some fields may be irrelevant to specific use cases and impacts the speed of the request. The modifiedAfter is a way to focus further on SKUs that have been modified after a specified time for both seller and brand endpoints. The upper limit of this field is set to -18 hours from the current time. After this, a user will be asked to run a full export instead.
Updated Endpoints
The following new catalog endpoint can be found below:Verb | Endpoint | Description |
|---|---|---|
POST |
| Create a request to export existing catalogs from a Brand account |
POST |
| Create a request to export existing catalogs from a Seller account |
GET |
| Retrieve the status of a specific catalog request. |
GET |
| Download the output of a specific catalog once it’s ready. |
Sample Request
For/accounts/{accountId}/brand-catalog-export:
Sample Response
For/accounts/{accountId}/brand-catalog-export:
Sample Request
For/accounts/{accountId}/seller-catalog-export:
Sample Response
For/accounts/{accountId}/seller-catalog-export:
Get Status of a Specific Catalog
This endpoint retrieves the status of a specific catalog. Status can bepending, success, failure, or expired
Sample Request
For/catalogs/{catalogId}/status:
Sample Response
For/catalogs/{catalogId}/status:
Download Output of a Specific Catalog
This endpoint returns the products in a specific catalog as a newline-delimited JSON byte streamSample Request
For/catalogs/{catalogId}/output:
Sample Response
For/catalogs/{catalogId}/output:
Brand Search
In version2025.07, we’ve introduced a new brand search endpoint that offers an enhanced experience to the brand lookup operation.
In the initial brand lookup workflow, users were required to search for brands specific to the account ID of interest. This endpoint offers an experience which enables users to search for the brand by name, with the ability to indicate if this is a brand from our universal catalog (for brands) or a retailer brand (for retailers) or both.
Updated Endpoints Includes
The following new catalog endpoint can be found below:Verb | Endpoint | Description |
|---|---|---|
POST |
| Search for Brands by name in Retailer(s)Catalogs |
Sample Request
ForBrand Search:Sample Response
For Brand Search:Partner Billing Report
In version2025.07, we’ve introduced the Partner Billing Report (PBR) endpoints which enable retailers to bill their retailer-contracted advertisers, manage invoicing, and track payments for advertisers who have contracted directly with them, especially in private market setups.
It also enables the ability to verify retailer-related fees and media costs associated with campaigns managed through CMax & CYield. This ensures transparency and accuracy in financial reconciliations.
Updated Endpoints Include
The following new catalog endpoint can be found below:Verb | Endpoint | Description |
|---|---|---|
POST |
| Request a partner billing report creation |
GET |
| Get status of a specific report |
GET |
| Download output of a specific report |
Sample Request
For/billing/partner-report:
Sample Response
For/billing/partner-report:
Sample Request
For/billing/partner-report/{reportId}/status:
Sample Response
For/billing/partner-report/{reportId}/status:
Sample Request
For/billing/partner-report/{reportId}/output:
Once the report creation is completed ("status": "success" in response above), the report output will be available to download in this endpoint.
Sample Response
For/billing/partner-report/{reportId}/output:
New Reporting Dimensions & Filters
In version 2025.07, we’ve introduced new reporting dimensions & filters within the analytics endpoints. The updated analytics endpoints provide users with deeper, more comprehensive insights, enabling them to explore data more effectively. Additionally, the introduction of new report types empowers users to make more informed, data-driven decisions by offering tailored, actionable insights that better align with your strategic goals. In the latest version, you now have the flexibility to generate reporting with a focus on Media Type to allow users to more precisely identify performance against Display or Video. The Media Type dimension is available across the DSP & SSP endpoints and is available not only as a dimension but a filter as well. There are also new filters with a focus on Attribution designed to provide deeper insights into our performance according to the click match level and view match level for post-click and post-impression attribution levels. These metrics are available in the SSP API only.Updated Endpoints Includes
The following new reporting changes apply for both the asynchronous campaign and line-item endpoints for report generation:Verb | Endpoint | Description |
|---|---|---|
POST |
| Create a Campaign Report Request |
POST |
| Create a Line Item Report Request |
POST |
| Create a Revenue Report Request |