PBR Metrics

AccountName

string

Accountname

AccountId

string

AccountID, generated by Criteo

IsUnbillable

string

Flag if report item is billable or not based on the non-billable settings

AccountCategory

string

The category the account falls under, values can be:

• Supply - Legacy
• Supply - Private Market
• Network Demand
• Private Market Demand - Brand
• Private Market Demand - Seller

RetailerName

string

Retailername tied to the account

AccountService

string

Managed service or self-service

⚠️Note: if theAccountCategoryis Network Demand, the value will benull.

AccountCurrencyCode

string

Accountcurrency, in 3-chars code (inISO-4217)

Origin

string

Indicates the source of account creation, distinguishing whether the account was created by a third-party partner working with Criteo; if so, the partner’s name is specified, otherwise,nullis expected

OriginId

integer

OriginID, generated by Criteo

BalanceId

string

BalanceID associated with the account, generated by Criteo

BalanceName

string

Balancename

⚠️Note: if theAccountCategoryis Network Demand, the value will benull.

PurchaseOrder

string

Purchase order associated to theBalance

⚠️Note: if theAccountCategoryis Network Demand, the value will benull.

BalanceStartDate

timestamp

Start date of theBalance, in formatyyyy-mm-ddThh:mm:ss.sTZD

⚠️Note: if theAccountCategoryis Network Demand, the value will benull.

PrivateMarketPaymentOption

The payment option of the Private Market demand account at the balance level

⚠️Note: if theAccountCategoryis Network Demand, the value will benull.

CampaignId

string

Campaign ID, generated by Criteo

CampaignName

string

Campaign name

CampaignType

string

Campaign type

(⚠️Campaignseg:SponsoredProducts)

BuyType

string

Campaign buying type (e.g. Auction, Preferred Deals, Sponsorship)

LineItemId

string

Line item ID, generated by Criteo

LineItemName

string

Line item name

WorkingMediaSpend

decimal

Working media spend

CreditSpend

decimal

Credit spend is the amount of credit applied in a given month to restore a working media budget that was originally impacted by bots, technical errors, or human errors.

ValueAddSpend

decimal

Value add spend is the amount of free budget applied in a given month, typically granted to brands or agencies as an incentive to spend above a specific threshold, invest in new retailers, expand into new product categories, or test different formats and audiences.

Clicks

integer

Amount of billable clicks recorded

Impressions

integer

Amount of billable impressions recorded

SupplyFeeAmount

decimal

Retailer’s SSP fee amount

RetailerManagedFeeRate

decimal

Managed service fee set at the supply account, which applies to the demand side of the supply account

RetailerManagedFeeAmount

decimal

Retailer’s managed service fee amount

RetailerAudienceDataFeeAmount

decimal

Retailer’s offsite audience revenue before Criteo’s take rate

CriteoRetailerDataFeeAmount

decimal

Criteo’s take rate from retailer offsite audience revenue

UtcOffset

string

Timezone offset of the account