Sponsored Products Campaigns

Introduction

Sponsored Products Campaigns allow advertisers to organize and manage product-based advertising across retailer inventory.

Campaigns define the high-level structure for Sponsored Products advertising and act as containers for line items.

Business Context

Sponsored Products campaigns operate on an open auction model using cost-per-click (CPC) bidding. Advertisers participate in the auction by specifying the maximum amount they are willing to pay when a shopper clicks on their ad.

Key Concepts

• Each campaign consists of one or several line items
• Ads can only run after creating a campaign and at least one line item
• Campaigns may contain line items across multiple retailers
• Budgets may be controlled at both the campaign and line item levels

📘

Important A campaign requires at least one active line item to serve ads.

Relationship with Line Items

Line items define how ads are delivered within a campaign.

Within a line item, advertisers configure:

• Product selection
• Targeting (such as keywords)
• Bidding strategy
• Delivery settings

Quick Start

1. Create a campaign

2. Create a line item

3. Configure products, targeting, and bidding

4. Activate your line item