Introduction
Sponsored Products Campaigns allow advertisers to organize and manage product-based advertising across retailer inventory. Campaigns define the high-level structure for Sponsored Products advertising and act as containers for line items.Business Context
Sponsored Products campaigns operate on an open auction model using cost-per-click (CPC) bidding. Advertisers participate in the auction by specifying the maximum amount they are willing to pay when a shopper clicks on their ad.Key Concepts
- Each campaign consists of one or several line items
- Ads can only run after creating a campaign and at least one line item
- Campaigns may contain line items across multiple retailers
- Budgets may be controlled at both the campaign and line item levels
Important A campaign requires at least one active line item to serve ads.
Relationship with Line Items
Line items define how ads are delivered within a campaign. Within a line item, advertisers configure:- Product selection
- Targeting (such as keywords)
- Bidding strategy
- Delivery settings
Quick Start
- Create a campaign
- Create a line item
- Configure products, targeting, and bidding
- Activate your line item