Creative
Search Creatives
Retrieving Creatives for a Specific Advertiser
Creatives created through Criteo's API will be returned for the designated advertiser ID. Only static images, HTML Ad Tags, Adaptive and dynamic creatives created through API and Commerce Growth are returned.
/advertisers/{advertiserId}/creatives?offset=0&limit=30
The API will return an array of the IDs, formats and creative specific attributes for the specified advertiser ID. Please note that the advertiser ID is required in the request URL. The offset and limit are optionals.
offset
0 based index of the first creative to return in the response. The default is 0.
limit
The number of creatives to be returned. The default is 50.
{
"data": [
{
"id": "18",
"type": "Creative",
"attributes": {
"name": "My image",
"description": "Description of the creative",
"author": "r.deckard",
"status": "Live",
"format": "Image",
"advertiserId": "51",
"datasetId": "49",
"imageAttributes": {
"urls": [
"https://static.criteo.net/image_1.jpg",
"https://static.criteo.net/image_2.jpg"
],
"landingPageUrl": "https://my-landing-page.com"
},
"id": "18"
}
},
{
"type": "Creative",
"id": "19",
"attributes": {
"name": "My HTML ad",
"description": "Description of the creative",
"author": "r.deckard",
"status": "Draft",
"format": "HtmlTag",
"advertiserId": "51",
"datasetId": "49",
"htmlTagAttributes": {
"tags": [
{
"htmlTag": "<script src=\"https://anotherthirdparty.com/script?super=ok\"></script>",
"size": {
"width": 600,
"height": 400
}
}
]
},
"id": "19"
}
},
{
"type": "Creative",
"id": "20",
"attributes": {
"name": "My dynamic creative",
"description": "Description of the creative",
"author": "r.deckard",
"status": "Draft",
"format": "Dynamic",
"advertiserId": "51",
"datasetId": "49",
"dynamicAttributes": {
"logos": [
{
"shape": "Horizontal",
"url": "https://static.criteo.net/image_1.jpg"
}
],
"creativeBackgroundColor": "#A1A1A1",
"bodyTextColor": "#A2A2A2",
"pricesColor": "#A3A3A3",
"primaryFont": "Arial",
"callsToAction": [
"Go!",
"Buy now"
],
"productImageDisplay": "ShowFullImage"
}
},
"id": "20"
}
],
"errors": [ ],
"warnings": [ ]
}
Retrieving a Specific Creative
Creative created through Criteo's API will be returned for the designated creative ID.
/creatives/{creativeId}
The API will return an array of the ID, format and creative specific attributes for the specified creative ID. Please note that the creative ID is required in the request URL.
{
"data": {
"id": "18",
"type": "Creative",
"attributes": {
"name": "My image",
"description": "Description of the creative",
"author": "r.deckard",
"status": "Live",
"format": "Image",
"advertiserId": "51",
"datasetId": "49",
"imageAttributes": {
"urls": [
"https://static.criteo.net/image_1.jpg",
"https://static.criteo.net/image_2.jpg"
],
"landingPageUrl": "https://my-landing-page.com"
},
"id": "18"
}
},
"errors": [],
"warnings": []
}
Generating new Creatives
You can use API endpoints detailed below to generate new creatives. Depending on the Creative format chosen some attributes will vary. Here is the list of attributes that can be included in the request. If not specified as optional, the attribute is mandatory.
name
The name of Creative
description (optional)
The description of Creative
format
It should have the value Image, Dynamic, Adaptive or HtmlTag
datasetId
Dataset linked to the Creative
ImageWriteAttributes (optional)
Encapsulates all the attributes of Image creatives, it's mandatory only for creatives of that format.
HtmlTagWriteAttributes (optional)
Encapsulates all the attributes of HtmlTag creatives, it's mandatory only for creatives of that format.
DynamicWriteAttributes (optional)
Encapsulates all the attributes of Dynamic creatives, it's mandatory only for creatives of that format.
AdaptiveWriteAttributes (optional)
Encapsulates all the attributes of Adaptive creatives, it's mandatory only for creatives of that format.
Creating A New Image Creative
A new image creative can be created for a specific advertiser by making a POST call to the creatives endpoint. The request body should specify the name, adset id, description (optional), format (Image), dataset ID and image attributes of the new image creative.
/advertisers/{advertiserId}/creatives
{
"data": {
"type": "CreativeRequest",
"attributes": {
"name": "New image",
"description": "Description of the new Image creative",
"format": "Image",
"datasetId": "49",
"imageWriteAttributes": {
"base64Strings": [
"{base 64 encoded image string}",
"{base 64 encoded image string}"
],
"landingPageUrl": "https://my-landing-page.com"
}
}
}
}
The API will return an array of the ID, name, description (if specified), author, status, format , advertiser ID, dataset ID and image attributes of the new image creative. Please note that the advertiser ID is required in the request URL.
{
"data": {
"id": "20",
"type": "Creative",
"attributes": {
"name": "New image",
"description": "Description of the new Image creative",
"author": "r.deckard",
"status": "Draft",
"format": "Image",
"advertiserId": "51",
"datasetId": "49",
"imageAttributes": {
"urls": [
"https://www.criteo.com/myimage_1",
"https://www.criteo.com/myimage_2"
],
"landingPageUrl": "https://my-landing-page.com"
},
"id": "20"
}
},
"warnings": [],
"errors": []
}
Creating a new HTML Ad Tags
A new HTML Ad Tag can be created for a specific advertiser by making a POST call to the creatives endpoint. The request body should specify the name, adset id, description (optional), format (HtmlTag), dataset ID and HTML attributes of the new HTML creative.
/advertisers/{advertiserId}/creatives
{
"data": {
"type": "CreativeRequest",
"attributes": {
"name": "New HTML Tag Creative",
"description": "Description of the new HTML Tag Creative",
"format": "HtmlTag",
"datasetId": "49",
"htmlTagWriteAttributes": {
"tags": [
{
"htmlTag": "<script src=\"https://anotherthirdparty.com/script/?w=300&h=250\"></script>",
"size": {
"width": 300,
"height": 250
}
},
{
"htmlTag": "<script src=\"https://anotherthirdparty.com/script?w=600&h=400\"></script>",
"size": {
"width": 600,
"height": 400
}
}
]
}
}
}
}
The API will return an array of the ID, name, description (if specified), author, status, format , advertiser ID, dataset ID and HTML attributes of the new HTML Ad Tag creative. Please note that the advertiser ID is required in the request URL.
{
"data": {
"id": "21",
"type": "Creative",
"attributes": {
"name": "New HTML Tag Creative",
"description": "Description of the new HTML Tag Creative",
"author": "r.deckard",
"status": "Draft",
"format": "HtmlTag",
"advertiserId": "51",
"datasetId": "49",
"htmlTagAttributes": {
"tags": [
{
"htmlTag": "<script src=\"https://anotherthirdparty.com/script/?w=300&h=250\"></script>",
"size": {
"width": 300,
"height": 250
}
},
{
"htmlTag": "<script src=\"https://anotherthirdparty.com/script?w=600&h=400\"></script>",
"size": {
"width": 600,
"height": 400
}
}
]
},
"id": "21"
}
},
"warnings": [],
"errors": []
}
Creating a new dynamic creative
A new dynamic creative can be created for a specific advertiser by making a POST call to the creatives endpoint. The request body should specify the name, adset id, description (optional), format (Dynamic), dataset ID, inventory type (native or display) and dynamic attributes of the new HTML Tag creative.
Dynamic attributes
logoBase64String
Logo displayed in the banner.
creativeBackgroundColor
Background colour of the banner. Hexadecimal value
bodyTextColor
Main text colour used in the banner. Hexadecimal value
pricesColor
Colour applied to the product prices. Hexadecimal value
primaryFont
Primary font used in the banners. Available fonts listed here
callsToAction
Array of Call-to-Action.
productImageDisplay
Display format of the product images. Can be ShowFullImage (images fit inside the allocated space) or ZoomOnImage. If you choose ZoomOnImage, there may be some image cropping
/advertisers/{advertiserId}/creatives
{
"data": {
"type": "CreativeRequest",
"attributes": {
"name": "New dynamic creative",
"description": "Description of the new dynamic creative",
"format": "Dynamic",
"datasetId": "49",
"dynamicWriteAttributes": {
"logoBase64String": "{base 64 encoded image string}",
"creativeBackgroundColor": "ab00f",
"bodyTextColor": "496b4n",
"pricesColor": "d56d2e",
"primaryFont": "Arial",
"callsToAction": ["Buy now", "Go"],
"productImageDisplay": "ShowFullImage"
}
}
}
}
The API will return an array of the ID, name, description (if specified), author, status, format, advertiser ID, dataset ID and dynamic attributes of the new dynamic creative. Please note that the advertiser ID is required in the request URL.
{
"data": {
"id": "22",
"type": "Creative",
"attributes": {
"name": "New dynamic creative",
"description": "Description of the new dynamic creative",
"author": "r.deckard",
"status": "Draft",
"format": "Dynamic",
"advertiserId": "51",
"datasetId": "49",
"dynamicAttributes": {
"logos": [
{
"shape": "Horizontal",
"url": "https://www.criteo.com/myimage_1"
}
],
"creativeBackgroundColor": "ab00f",
"bodyTextColor": "496b4n",
"pricesColor": "d56d2e",
"primaryFont": "Arial",
"callsToAction": ["Buy now", "Go"],
"productImageDisplay": "ShowFullImage"
},
"id": "22"
}
},
"warnings": [],
"errors": []
}
Creating a new Adaptive creative
A new Adaptive creative can be created for a specific advertiser by making a POST call to the creatives endpoint. The path should specify the Advertiser Id. The request body should specify the adaptiveWriteAttributes .
adaptiveWriteAttributes elements
layouts
The adaptive formats that should be enabled. It can contain any of the following values: "Editorial", “Montage“ or "InBannerVideo".
logoBase64String
Logo image as a base-64 encoded string
Accepted formats: jpeg, png under 5MB (same as dynamic creatives)
headlineText
The headline of the banner.
headlineFont
The font of the headline.
descriptionText
The description of the banner.
descriptionFont
The font of the description.
colors
The color aliases used by Adaptive banners in Hexadecimal format. All of the following have to be defined:
→ logoAreaAndTitleColor: The color of the logo area
→ backgroundColor: The color of the background.
→ text1Color: The color of the headline and description.
→ text2Color: The color of the image set headline.
→ ctaBackgroundColor: The color of the background of the cta button.
→ ctaTextColor: The color of the text in cta button.
callsToAction
A Call-to-Action (CTA) is an action-driven instruction to your audience intended to provoke an immediate response, such as “Buy now” or “Go!”.
ImageSetsBase64
Represents multiple image sets, each image set consists of the headline and multiple images in base64. Accepted formats: jpeg, png, under 5MB
NOTE: this field becomes required only if Montage layout is enabled, the field is useless for the other formats
imageDisplay
Value can be "ShowFullImage" or "ZoomOnImage".
Choose whether your image set should fit inside the allocated space ("ShowFullImage") or whether they should fill that space ("ZoomOnImage"). If ZoomOnImage is chosen, there may be some image cropping.
NOTE: the field becomes required when Montage layout is enabled or if the the scope of the ad that the user wants to create later is Native, this option is not used in the other cases
videoBase64Strings
Represents one video as base64 in different ratios. Ideally 2 videos will be provided, one having a horizontal ratio and the other one a vertical ratio so that the use can deploy its creative. Accepted formats: mp4, under 25MB.
NOTE: this field becomes required only if “InBannerVideo” layout is enabled.
landingPageUrl
The web redirection url to which the user will be redirected upon clicking on the banner
/advertisers/{advertiser-id}/creatives
{
"data": {
"type": "CreativeRequest",
"attributes": {
"datasetId": "49",
"name": "new adaptive creative",
"description": "description for adaptive crea",
"format": "Adaptive",
"adaptiveWriteAttributes": {
"layouts": ["Editorial", "Montage", "InBannerVideo"],
"logoBase64String": "{base 64 encoded image string}",
"headlineText": "This a headline",
"headlineFont": "Arial",
"descriptionText": "This a description",
"descriptionFont": "Arial",
"colors": {
"logoAndTitleColor": "#CD3414",
"backgroundColor": "#1FCD14",
"text1Color": "#0B41AB",
"text2Color": "#CD3414",
"ctaBackgroundColor": "#1FCD14",
"ctaTextColor": "#0B41AB"
},
"callsToAction": ["Go go go", "Click me"],
"imageSetsBase64": [{
"imageBase64Strings": [
"{base 64 encoded image1 string}",
"{base 64 encoded image2 string}",
"{base 64 encoded image3 string}"
],
"headlineText": "image set 1 headline"
},
{
"imageBase64Strings": [
"{base 64 encoded image4 string}",
"{base 64 encoded image5 string}",
"{base 64 encoded image6 string}"
],
"headlineText": "image set 2 headline"
}
]
},
"imageDisplay": "ShowFullImage",
"videoBase64Strings": [
"{base 64 encoded video1 string}",
"{base 64 encoded video2 string}"
],
"landingPageUrl": "https://example.com/"
}
}
}
}
{
...
"data": {
"type": "Creative",
"id": "18",
"attributes": {
"advertiserId": "51",
"datasetId": "49",
"name": "new adaptive crea",
"description": "description for adaptive crea",
"format": "Adaptive",
"status": "Live",
"author": "r.deckard",
"adaptiveAttributes": {
"layouts": ["Editorial", "Montage", "InBannerVideo"],
"logos": [{
"shape": "Horizontal",
"url": "https://static.criteo.net/toto.jpg"
}],
"headlineText": "This a headline",
"headlineFont": "Arial",
"descriptionText": "This a description",
"descriptionFont": "Arial",
"colors": {
"logoAndTitleColor": "#CD3414",
"backgroundColor": "#1FCD14",
"text1Color": "#0B41AB",
"text2Color": "#CD3414",
"ctaBackgroundColor": "#1FCD14",
"ctaTextColor": "#0B41AB"
},
"callsToAction": ["Go go go", "Click me"],
"imageSets": [{
"images": [{
"shape": "Horizontal",
"url": "https://static.criteo.net/image_horizontal1.jpg"
},
{
"shape": "Vertical",
"url": "https://static.criteo.net/image_vertical1.jpg"
},
{
"shape": "Square",
"url": "https://static.criteo.net/image_square1.jpg"
}
],
"headlineText": "image set 1 headline"
},
{
"images": [{
"shape": "Horizontal",
"url": "https://static.criteo.net/image_horizontal2.jpg"
},
{
"url": "https://static.criteo.net/image_vertical2.jpg",
"shape": "Vertical"
},
{
"url": "https://static.criteo.net/image_square2.jpg",
"shape": "Square"
}
],
"headlineText": "image set 2 headline"
}
]
},
"imageDisplay": "ShowFullImage",
"videos": [{
"duration": 25.3422,
"shape": "Horizontal",
"url": "https://static.criteo.net/video_horizontal.mp4"
},
{
"duration": 30,
"shape": "Vertical",
"url": "https://static.criteo.net/video_vertical.mp4"
}
],
"landingPageUrl": "https://example.com/"
}
}
},
"errors": [ /* omitted if no errors */
...
],
"warnings": [ /* omitted if no warnings */
...
]
...
}
Previewing a Creative
You can generate the preview HTML of a creative given a size (width x height). The parameters are passed as query parameters and not in the body.
Dynamic attributes
creative-id (mandatory)
The id of the creative to preview
height (mandatory)
the height of the banner to generat
width (mandatory)
the width of the banner to generate
/creatives/{creative-id}/preview?width={width}&height={height}
<html>
...
<body>
...
<div>Click me!</div>
...
</body>
</html>
Updating a creative
The creative name, description and creative specific attributes can be updated by making a PUT request to the creatives endpoint with a specific creative ID in the URL path. Please note that the advertiser ID, dataset ID, ad set ID and format (Image, HtmlTag,Adaptive or Dynamic) are required in the PUT body.
/creatives/{creativeId}
{
"data": {
"type": "CreativeRequest",
"attributes": {
"name": "Image title updated",
"description": "Image description updated",
"format": "Image",
"advertiserId": "51",
"datasetId": "49",
"imageWriteAttributes": {
"base64Strings": [
"{base 64 encoded image string}",
"{base 64 encoded image string}"
],
"landingPageUrl": "https://new-landing-page.com"
}
}
}
}
The API will return an array of the ID, name, description, format, author, status and image/HTML Ad Tag attributes of the specified creative ID.
{
"data": {
"id": "20",
"type": "Creative",
"attributes": {
"name": "Image title updated",
"description": "Image description updated",
"author": "r.deckard",
"status": "Live",
"format": "Image",
"advertiserId": "51",
"datasetId": "49",
"imageAttributes": {
"urls": [
"https://www.criteo.com/myimage_3",
"https://www.criteo.com/myimage_4"
],
"landingPageUrl": "http://new-landing-page.com"
},
"id": "20"
}
},
"warnings": [],
"errors": []
}
Deleting a creative
A creative can be deleted by specifying the creative id in the URL path of a DELETE call to the creatives endpoint.
/creatives/{creativeId}
The API will return an array with the creative ID that was deleted.
{
"errors": [],
"warnings": []
}
Please make sure that the Creative is not linked to any Ad set before deletion.
Validation Errors
user-request-forbidden-advertiser
The user doesn't have the permission to access the specified advertiser.
user-request-forbidden-creative
The user doesn't have the permission to access the specified creative.
user-request-forbidden-ad
The user doesn't have the permission to access the specified ad.
invalid-action-with-managed-creative
The action cannot be performed on a managed service creative.
invalid-action-with-managed-ad
The action cannot be performed on a managed service ad.
invalid-creative-action-with-status
The action cannot be performed due to the status of the creative.
invalid-image
One of the images provided is invalid. Please check the image requirements here
invalid-redirection-url-image
The redirection URL specified doesn't match the advertiser domain.
invalid-html-tag
One of the HTML tags is not supported. Please check the list of supported ad servers here
invalid-creative-request
Invalid request on the Creative endpoint.
invalid-ad-request
Invalid request on the Ad endpoint.
Updated 7 months ago