Metrics and Dimensions
Report Metrics
Most metrics are available for every report types with the exception of certain metrics that are only available at one report level or for certain report types. The table below breaks the the report level and report types where each metrics is found.
| Metric | Report Level | Report Types | Description |
|---|---|---|---|
impressions | Campaign, Line-item | summary, pageType keyword, product category, product | Campaign Report Types Measured when an ad creative renders on a page; an ad creative may display products from one or more campaigns; each unique campaign is counted once; used in all report types except for Product and Product Category reports Line-Item Report Types Measured when an ad creative renders on a page; an ad creative may display products from one or more line items; each unique line item is counted once; used in all report types except for Product and Product Category reports Product and Product Category Report Types Measured when a promoted product is rendered on the page, whether as a single ad creative or as one of many products in an ad creative; each product is counted once separately 💡 More Info: Product & Placement Impression Help Center article |
clicks | Campaign, Line-item | summary, pageType, keyword, product category, product | Measured when an ad creative is clicked on, which incurs a cost to the advertiser for open auction campaigns |
spend | Campaign, Line-item | summary, pageType, keyword, product category, product | For open auctions campaigns, the total cost of clicks for the advertiser, inclusive of platform fees |
attributedSales | Campaign, Line-item | summary, pageType, keyword, product-category, product, attributedTransactions | A sale that was a direct result of your marketing campaign (in accordance with your attribution rules). Also, a measure of the conversions of your campaign. Formula: Sum of all Sales Important: Sales are deduplicated between off-site and on-site, however the Criteo API will only report on on-site campaigns only. A sale can only be attributed to one line item across all campaigns. |
attributedUnits | Campaign, Line-item | summary, pageType, keyword, product category, product, attributedTransactions | Units sold attributed to a click or impression. Attributed units are exclusive of.assistedUnits meaning assisted units are not counted in the attribution.Example: If a shopper purchases one order of two products, the number of Attributed Units is two. |
attributedOrders | Campaign, Line-item | summary, pageType, keyword, product category, product | Orders or buy transactions attributed to a click or an impression (can vary based on your attribution settings) Example: If a shopper purchases one order of two products, the number of Attributed Orders is one. |
ctr | Campaign, Line-item | summary, pageType, keyword, product category, product | The percentage of shoppers who clicked an ad rendered on a page. Product and Product Category Report Types Formula: clicks / productImpressionsAll other report types Formula: clicks / placementImpressions💡 Note: there are two types of impressions that can be measured to know the success of your ads: placementImpressions and productImpressions. Preferred deals have placement impressions, while open auction uses product impressions. For more info: Product & Placement Impression Help Center article |
cpc | Campaign, Line-item | summary, pageType, keyword, product category, product | The average cost you are paying per click. Available for On-site Sponsored Products campaigns only. Value is inclusive of platform fees. Formula: spend / clicks |
roas | Campaign, Line-item | summary, pageType, keyword, product category, product | A measurement of the revenue you will receive for every unit of currency you spend on ads. ROAS can vary based on your attribution settings. This metric is inclusive of platform fees. Formula: attributedSales / spend |
cpo | Campaign, Line-item | summary, pageType, keyword, product category, product | The amount spent on advertising that resulted in a purchase order from a shopper. Formula: spend / attributedOrdersExample: If you spend $100 on advertising and you have 5 orders placed, the CPO would be $20 ($100/5) |
assistedSales | Line-item | summary, pageType, keyword, product category, product | Sales revenue attributed to a click or impression of all the ads that appeared on a page within the chosen attribution window (specified at the campaign level) but were not determined to be the attributedSales (the last ad before the customer purchased).💡 More Info: Demand Side Metrics Help Center article |
assistedUnits | Line-item | summary, pageType, keyword, product category, product | The number of events that occurred that helped generated a sale. Assisted units are excluded from attributedUnits. This means its not counted in the attributed units calculation. |
uniqueVisitors | Campaign, Line-item | summary | The number of distinct shoppers exposed to an ad within the reporting period. Each shopper is counted once using the retailer cookie ID. Criteo uses retailer cookie IDs to identify users across sessions on the same device. Each ID can last up to a year, provided the user does not clear their cookies. 💡 More Info: Demand Side Metrics Help Center article |
frequency | Campaign, Line-item | summary | An average representing how often an impression has been shown to the same user |
Report Dimensions
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Available dimensions vary by report type
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The Attributed Transactions report is documented separately below
| Dimension | Report Level | Report Types | Description |
|---|---|---|---|
date | Campaign, Line-item | summary, pageType, keyword, product category, product | The date of when events occurred for the requested line-item or campaign report. If there are no results to show for the requested dates, the API will return no results. Note: Dates are reflected based on the API call requested time zone. Dates are also reported at either the campaign level or line-item level. |
campaignId | Campaign, Line-item | summary, pageType, keyword, product category, product, attributedTransactions | The campaign ID of the requested report |
campaignName | Campaign, Line-item | summary, pageType, keyword, product category, product, attributedTransactions | The Campaign name of the request report |
campaignTypeName | Campaign, Line-item | summary, pageType, keyword, product category, product, attributedTransactions | The type of of campaign. Available options are Open Auction or Preferred DealsNote: Offsite is not yet available through the API |
lineItemId | Line-item | summary, pageType, keyword, product category, product, attributedTransactions | Line item ID of the requested report |
lineItemName | Line-item | summary, pageType, keyword, product category, product, attributedTransactions | Line item name of the requested report |
retailerId | Line-item | summary, pageType, keyword, product category, product | Retailer ID of the retailer of the line item served on |
retailerName | Line-item | summary, pageType, keyword, product category, product, attributedTransactions | Retailer name of the retailer the line item served on |
pageTypeName | Campaign, Line-item | pageType, attributedTransactions | Type of retailer web page an ad creative rendered on, such as home page, browse pages, search pages, product detail pages, checkout pages, etc. |
keyword | Campaign, Line-item | keyword | Keyword or phrase used to land on the search page where an ad creative rendered. |
advProductCategory | Campaign, Line-item | product category, product, attributedTransactions | Category of the product advertised. Note: categories are standardized across brands and retailers, which may differ from retailer-specific categories. |
advProductId | Campaign, Line-item | product, attributedTransactions | Advertised product ID; this references the same ID used in Catalogs |
advProductName | Campaign, Line-item | product, attributedTransactions | Advertised product name |
brandId | Campaign, Line-item | product | Advertised product brand ID |
brandName | Campaign, Line-item | product | Advertised product brand name; names are standardized across retailers |
Attributed Transactions Report Dimensions & Metrics
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Note this report contains historical data, so you can always determine how each sale was attributed according to the data and rules enforced at the time.
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Keep this in mind when comparing data against other reports - properties such as
advProductCategorycould drift as product categories may evolve. -
All columns are available for both the campaign and line-item levels
Help Center Article
For more details on attribution check out our Help Center articles
| Column Name | Column Type | Description | Example |
|---|---|---|---|
advDate | Dimension | The date the ad was delivered | 10/21/2022 |
advHour | Dimension | The hour the ad was delivered | 16 |
purchasedDate | Dimension | The date the attributed product was purchased | 2022 |
purchasedHour | Dimension | The hour the attributed product was purchased | 10/21/2022 |
daysDifference | Dimension | The difference in hours divided by 24. The metric will display the number of days between when the ad was served and the attributed purchase occurred. Example: an 11pm ad leading to a 1 am sale the next day would have a 0 day difference | 2 |
campaignId | Dimension | Campaign ID of the requested report | 1234567890 |
campaignName | Dimension | Campaign name of the request report | Fall Promotional Sale |
lineItemId | Dimension | Line item ID of the requested report | 10987654321 |
lineItemName | Dimension | Line item name of the requested report | Fall Sale - Camping Gear |
retailerName | Dimension | Retailer name of the retailer the line item served on | Camping Shop |
pageTypeName | Dimension | Type of retailer page where the ad was served on. The available may include:home, search, productDetail, category | category |
keyword | Dimension | Keyword or phrase used to land on the search page where an ad creative was rendered | |
advProductId | Dimension | Advertised product ID; this references the same ID used in Catalogs | 426456 |
advProductName | Dimension | Advertised product name | Camping Jacket, W small |
advProductCategory | Dimension | Category of product advertised; categories are standardized across brands and retailers, which may differ from retailer-specific categories | camping > clothing > women |
advProductGtin | Dimension | Advertised product Global Trade Item Number (GTIN), if available; also known as European Article Number (EAN) or Universal Product Code (UPC) | |
advProductMpn | Dimension | Advertised product Manufacturer Part Number (MPN), if available | |
purchasedProductId | Dimension | Purchased product ID; this references the same ID used in Catalogs | 426456 |
purchasedProductName | Dimension | Purchased product name | |
purchasedProductCategory | Dimension | Category of product purchased; categories are standardized across brands and retailers, which may differ from retailer-specific categories | Camping Jacket, W small |
purchasedProductGtin | Dimension | Purchased product Global Trade Item Number (GTIN), if available; also known as European Article Number (EAN) or Universal Product Code (UPC) | |
purchasedProductMpn | Dimension | Purchased product Manufacturer Part Number (MPN), if available | |
advEngagement | Dimension | Type of ad engagement the purchase was attributed to. Available options are: imp for impression or click for clicks | click |
advToPurchasedProductRelationship | Dimension | Attribution rule used to match the impression or click to a sale. Available options are: same sku, same parent sku, same taxonomy, same brand, same seller | same sku |
salesChannel | Dimension | Sales channel the attributed purchase was made through. Available options are: online for sales attributed to an ad that was served and purchased online or in-appoffline for sales to an ad that was served online but purchase in store.Note: Offline sales are available for certain retailers only. See more Sales Channels details in our help center. Offline sales data is only available through our analytics api. | online |
attributionWindow | Dimension | Lookback click and view attribution window of the requested report. The attribution window is based on the parameters selected in the report API request. See Get Started Post-Click (C) lookback window 7, 14, 30 days Post-view (V) lookback window 0, 1, 7, 14, 30 days Example: A C14V07 means that the click attribution (C) window was 14 days and view (V) attribution window was 7 days.Note: that the Post-View lookback window cannot be greater than the Post-Click lookback window. | C07V07 |
attributedSales | Metric | Sales revenue attributed to a click or impression | 8.68 |
attributedUnits | Metric | Units sold attributed to a click or impression | 1 |
Updated over 1 year ago