Report Types
A list of all available report types
Campaign Types
The analytics API supports campaign activity, summary, and attribution reporting for both Open auction and Preferred deals. However, some report types are only available for Open Auction. Report types incompatible with Preferred Deals campaigns may return
nullvalues for certain metrics.
Data Type: string
Campaign Type: Open Auction, Preferred Deals
Description: Daily metrics aggregated for any single campaign or line item
pageType
Data Type: string
Campaign Type: Open Auction, Preferred Deals
Description: Daily metrics segmented by the type of retailer web page an ad creative rendered on, such as home page, browse pages, search pages, product detail pages, checkout pages etc.
keyword
Data Type: string
Campaign Type: Open Auction, Preferred Deals
Description: Daily metrics segmented by the keyword or phrase used to land on the search page where an ad creative rendered; non-search pages are not associated with keywords
productCategory
Data Type: string
Campaign Type: Open Auction only
Description: Daily metrics segmented by the category of product advertised in the ad creative; categories are standardized across brands and retailers, which may differ from retailer-specific categories
product
Data Type: string
Campaign Type: Open Auction only
Description: Daily metrics segmented by the product being advertised in the ad creative
attributedTransactions
Data Type: string
Campaign Type: Open Auction, Preferred Deals
Description: Hourly logs of each transaction attributable to an impression or a click; includes advanced dimensions such as the specific attribution rule used to match the impression or click to a sale
Updated 12 months ago