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💡 Things to Know!

  • Reports are requested & retrieved through asynchronous endpoints

  • All reports are at the daily granularity except for the Attributed Transactions report, which is hourly

  • Currently, reports are only available for any single campaign or any single line item

  • The report date window has a max of 100 days; data is retained for up to 3 years

  • Report attribution windows and timezone are fully configurable

  • Data latency is typically 2-8 hours but may have minor adjustments through the 120th hour before finalization

  • Data is batched per hour, and same-day data may be partially available
    Reports are cached for at least 1 hour before expiration

  • Exact expiration is indicated by the expiresAt field in the /status response


Learn more about our Attribution Rules in CMax Help Center