Metrics and Dimensions

impressions

Campaign, Line-item

summary, pageType
keyword, product category, product, served category, environment, capout, Flexible reporting

Campaign Report Types
Measured when an ad creative renders on a page; an ad creative may display products from one or more campaigns; each unique campaign is counted once; used in all report types except for Product and Product Category reports

Line-Item Report Types
Measured when an ad creative renders on a page; an ad creative may display products from one or more line items; each unique line item is counted once; used in all report types except for Product and Product Category reports

Product, Product Category and Served Category Report Types
Measured when a promoted product is rendered on the page, whether as a single ad creative or as one of many products in an ad creative; each product is counted once separately

💡 More Info: Product & Placement Impression Help Center article

clicks

Campaign, Line-item

summary, pageType, keyword, product category, product, served category, environment, capout, Flexible reporting

Measured when an ad creative is clicked on, which incurs a cost to the advertiser for open auction campaigns

spend

Campaign, Line-item

summary, pageType, keyword, product category, product, served category, environment, capout, Flexible reporting

For open auctions campaigns, the total cost of clicks for the advertiser, inclusive of platform fees

attributedSales

Campaign, Line-item

summary, pageType, keyword, product-category, product, attributedTransactions, served category, environment, capout, Flexible reporting

A sale that was a direct result of your marketing campaign (in accordance with your attribution rules). Also, a measure of the conversions of your campaign.

Formula: Sum of all Sales

• *Important: _Sales are deduplicated between off-site and on-site, however the Criteo API will only report on on-site campaigns only**. A sale can only be attributed to one line item across all campaigns._

attributedUnits

Campaign, Line-item

summary, pageType, keyword, product category, product, attributedTransactions, served category, environment, Flexible reporting

Units sold attributed to a click or impression. Attributed units are exclusive of.assistedUnits meaning assisted units are not counted in the attribution.

• *Example:** If a shopper purchases one order of two products, the number of Attributed Units is two.

attributedOrders

Campaign, Line-item

summary, pageType, keyword, product category, product, environment, Flexible reporting

Orders or buy transactions attributed to a click or an impression (can vary based on your attribution settings)

• *Example:** If a shopper purchases one order of two products, the number of Attributed Orders is one.

ctr

Campaign, Line-item

summary, pageType, keyword, product category, product, served category, environment, capout, Flexible reporting

The percentage of shoppers who clicked an ad rendered on a page.

Product and Product Category Report Types
Formula: clicks / productImpressions

All other report types
Formula: clicks / placementImpressions

💡 Note: there are two types of impressions that can be measured to know the success of your ads: placementImpressions and productImpressions. Preferred deals have placement impressions, while open auction uses product impressions. For more info: Product & Placement Impression Help Center article

cpc

Campaign, Line-item

summary, pageType, keyword, product category, product, served category, environment, capout, Flexible reporting

The average cost you are paying per click. Available for On-site Sponsored Products campaigns only. Value is inclusive of platform fees.

Formula: spend / clicks

cpm

Campaign, Line-item

summary, pageType, keyword, product category, product, served category, environment, Flexible reporting

Calculated as the total cost of impressions served divided by the total number of impressions.

Onsite display campaigns only

roas

Campaign, Line-item

summary, pageType, keyword, product category, product, served category, environment, capout, Flexible reporting

A measurement of the revenue you will receive for every unit of currency you spend on ads. ROAS can vary based on your attribution settings. This metric is inclusive of platform fees.

Formula: attributedSales / spend

cpo

Campaign, Line-item

summary, pageType, keyword, product category, product, Flexible reporting

The amount spent on advertising that resulted in a purchase order from a shopper.

Formula: spend / attributedOrders

• *Example: **If you spend $100 on advertising and you have 5 orders placed, the CPO would be $20 ($100/5)

assistedSales

Campaigns Line-item

summary, pageType, keyword, product category, product, served category, environment, Flexible reporting

Sales revenue attributed to a click or impression of all the ads that appeared on a page within the chosen attribution window (specified at the campaign level) but were not determined to be the attributedSales (the last ad before the customer purchased).

💡 More Info: Demand Side Metrics Help Center article

assistedUnits

Campaign Line-item

summary, pageType, keyword, product category, product, served category, environment, Flexible reporting

The number of events that occurred that helped generated a sale. Assisted units are excluded from attributedUnits. This means its not counted in the attributed units calculation.

uniqueVisitors

Campaign, Line-item

summary, environment, Flexible reporting

The number of distinct shoppers exposed to an ad within the reporting period. Each shopper is counted once using the retailer cookie ID.

Criteo uses retailer cookie IDs to identify users across sessions on the same device. Each ID can last up to a year, provided the user does not clear their cookies.

💡 More Info: Demand Side Metrics Help Center article

frequency

Campaign, Line-item

summary, environment, Flexible reporting

An average representing how often an impression has been shown to the same user

videoViews

Line-item

Flexible reporting only

The number of times at least 50% of the video ad appeared for at least 2 seconds (MRC standard).

videosStarted

Line-item

Flexible reporting only

The percentage of videos printed that started playing.

• *Formula**: Video Starts / Placement Impressions

videosPlayedTo25

Line-item

Flexible reporting only

The number of times one of your videos played to at least 25% of its duration.

videosPlayedTo50

Line-item

Flexible reporting only

The number of times one of your videos played to at least 50% of its duration.

videosPlayedTo75

Line-item

Flexible reporting only

The number of times one of your videos played to at least 75% of its duration.

videosPlayedTo100

Line-item

Flexible reporting only

The number of times one of your videos played to 100% of its duration.

videoPlayingRate

Line-item

Flexible reporting only

The average played percentage of a started video.

• *Formula**: Sum of Quartiles x 0.25 / (4 x Video starts)

videoCompletionRate

Line-item

Flexible reporting only

The percentage of started videos that played for their entire duration.

• *Formula**: Number of videos that played to completion / Total number of videos started * 100

videosStarted

Line-item

Flexible reporting only

The number of times one of your video ads started playing.

videoStartingRate

Line-item

Flexible reporting only

The percentage of videos printed that started playing.

Formula: Video Starts / Placement Impressions

videoPlayingRate

Line-item

Flexible reporting only

The average played percentage of a started video.

Formula: Sum of Quartiles x 0.25 / (4 x Video starts)

videoMuted

Line-item

Flexible reporting only

The number of times users clicked the “mute” button on your video.

videoUnmuted

Line-item

Flexible reporting only

The number of times users clicked the “unmute” button on your video.

videoResumed

Line-item

Flexible reporting only

The number of times users activated the resume control after the creative had been stopped and paused.

videoPaused

Line-item

Flexible reporting only

The number of times users activated the pause control on the video.

videoViewability

Line-item

Flexible reporting only

The percentage of video ads that were considered viewable. At least 50% of the ad’s pixels must be visible on the screen for at least two continuous seconds (MRC standard). Requires OMID support.

Formula: Viewable Impressions / Placement Impressions

newToBrandAttributedSale

Campaign, Line-item

Flexible reporting only

The total number of attributed sales that were new to brand

newToBrandAttributedSaleRate

Campaign, Line-item

Flexible reporting only

The percentage of attributed that were new to brand

newToBrandAttributedUnits

Campaign, Line-item

Flexible reporting only

The number of attributed units that were considered new to brand

newToBrandAttributedUnitsRate

Campaign, Line-item

Flexible reporting only

The percentage of attributed units that were considered new to a brand

winRate

Campaign, Line-item

Flexible reporting only

The number of sku slots won at the auction divided by the number of skus that participated in the auction.

⚠️Important:
Win rate will be available for sponsored products campaigns only

When specifying winRate in the API call, the call will also require campaignTypeName to be specified in the list of dimension or use "campaignTypeName": "sponsoredProducts" filter

capoutHour

capout

Flexible reporting only

The average hour of the day where line item(s) capped out

The hour is based on the timezone of the account. If an account setting is set to USA Eastern Time, then a 6:00 pm means the line item caps out at 6:00pm EST

If there was no capout on that day, the report will report “No cap-out”

If line item was not in flight, and no data is present then report will present a dash "-"

capoutMissedTraffic

capout

Flexible reporting only

The number of page loads where the advertiser did not display an impression after capping out / total number of page loads

capoutMissedSpend

capout

Flexible reporting only

The estimated missed spend that advertiser would have received if they didn’t cap-out early. If the campaign is Sponsored Product or Onsite Display then

Formula = (Missed traffic) / (1-Missed traffic) x Spend

capoutMissedClicks

capout

Flexible reporting only

The estimated number of clicks the advertiser could have received if they had not cap out early

Formula: Total Numb of Clicks at the time of capout x (Missed Traffic)/ (1 - Missed Traffic)

capoutMissedImpressions

capout

Flexible reporting only

The estimated number of impressions the advertiser could have received if they had not cap out early

Formula: Total Numb. of Impressions at the time of capout x (Missed Traffic)/ (1 - Missed Traffic)

capoutMissedSales

capout

Flexible reporting only

The estimated missed revenue the advertiser could have received if they had not cap out early

Formula: Total Revenue x (Missed Traffic)/ (1 - Missed Traffic)

date

Campaign, Line-item

summary, pageType, keyword, product category, product, served category, environment, capout, Flexible reporting

The date of when events occurred for the requested line-item or campaign report. If there are no results to show for the requested dates, the API will return no results.

• *Note:** Dates are reflected based on the API call requested time zone. Dates are also reported at either the campaign level or line-item level.

hour

Campaign, Line-item

Flexible reporting only

The hour of when events occurred for the requested line-item or campaign report. If there are no results to show for the requested dates, the API will return no results.

accountId

Campaign, Line-item

Flexible reporting only

The account Id of the requested report

campaignId

Campaign, Line-item

summary, pageType, keyword, product category, product, attributedTransactions, served category, environment, capout, Flexible reporting

The campaign ID of the requested report

campaignName

Campaign, Line-item

summary, pageType, keyword, product category, product, attributedTransactions, served category, environment, capout, Flexible reporting

The Campaign name of the request report

campaignTypeName

Campaign, Line-item

summary, pageType, keyword, product category, product, attributedTransactions, served category, environment, Flexible reporting

The type of of campaign. Available options are Open Auction or Preferred Deals

• *Note**: Offsite is not yet available through the API

lineItemId

Line-item

summary, pageType, keyword, product category, product, attributedTransactions, served category, environment, Flexible reporting

Line item ID of the requested report

lineItemName

Line-item

summary, pageType, keyword, product category, product, attributedTransactions, served category, environment, Flexible reporting

Line item name of the requested report

retailerId

Line-item

summary, pageType, keyword, product category, product, served category, capout, Flexible reporting

Retailer ID of the retailer of the line item served on

retailerName

Line-item

summary, pageType, keyword, product category, product, attributedTransactions, served category, capout, Flexible reporting

Retailer name of the retailer the line item served on

pageTypeName

Campaign, Line-item

pageType, attributedTransactions, Flexible reporting

Type of retailer web page an ad creative rendered on. Current page types include home, category, productDetail, confirmation, checkout, merchandising, deals, and search.

environment

Campaign, Line-item

environment, Flexible reporting

Type of environment an ad creative rendered on, such as web, mobile, and app

salesChannel

Campaign, Line-item

Flexible reporting only

Sales channel the attributed purchase was made through.

Available options are:
online for sales attributed to an ad that was served and purchased online or in-app

offline for sales to an ad that was served online but purchase in store.

keyword

Campaign, Line-item

keyword, Flexible reporting

Keyword or phrase used to land on the search page where an ad creative rendered. This is the normalized keyword submitted by the advertisers. Criteo also refers this as the stemmed search term

searchTerm

Campaign, Line-item

Flexible reporting only

Searched keyword or phrase used by the shopper on a retailer's website.

searchTermTargeting

Campaign, Line-item

Flexible reporting only

Manual targeting happens when you add keywords to your campaign. Automatic targeting happens when the AI engine associates a keyword to your campaign.

• *Manual targeting **– If the search term matches either a keyword entered on CMax or one of the variations created from stemming a raw CMax keyword
• *Automatic targeting** – All other search terms added via the automated keyword tool

searchTermType

Campaign, Line-item

Flexible reporting only

The match type used to associate a search term and keywords entered for the campaign.

• *Entered **– If the search term matches exactly what has been entered manually by the Commerce Max user
• *Searched **– The search term matches what was searched by a shopper on the retailer's website
• *Null **– For all other use cases corresponding to automatic keywords

servedCategory

Campaign, Line-item

served category, Flexible reporting

Category of the browser page the were ads served on.

• *Note**: Served category reports will be specific to the retailer while all other category report types will have standardized categories across brands and retailers.

advProductCategory

Campaign, Line-item

product category, product, attributedTransactions, Flexible reporting

Category of the product advertised.

taxonomyBreadcrumb

Campaign, Line-item

Flexible reporting only

The category breadcrumb of the product using retailer product taxonomies (L1, L2, L3 etc.)

advProductId

Campaign, Line-item

product, attributedTransactions, Flexible reporting

Advertised product ID; this references the same ID used in Catalogs

advProductName

Campaign, Line-item

product, attributedTransactions, Flexible reporting

Advertised product name

brandId

Campaign, Line-item

product

Advertised product brand ID

brandName

Campaign, Line-item

product

Advertised product brand name; names are standardized across retailers

creativeId

Campaign, Line-item

Flexible reporting only

The creative ID

Onsite Display only

creativeName

Campaign, Line-item

Flexible reporting only

The creative name

Onsite Display only

creativeTemplateId

Campaign, Line-item

Flexible reporting only

The creative template ID

Onsite Display only

creativeTemplateName

Campaign, Line-item

Flexible reporting only

The creative template name. Also referred as Ad Format. Available options will include:

• FlagShip

• Showcase

• SponsoredProducts

• Butterfly

• BundleBoost

• IAB

• DisplayPanel

• DigitalShelfTalker

• CommerceVideoSpotlight

• Commerce Video Spotlight

• CustomNote: For custom formats, we will provide the exact name given to that ad format. Names can vary depending on the number of custom formats used by the retailer.

• Onsite Display only

creativeTypeId

Campaign, Line-item

Flexible reporting only

The creative type ID

• Onsite Display only

creativeTypeName

Campaign, Line-item

Flexible reporting only

The creative type used with the display product offering. Options include:

• Commerce Display

• Commerce Video

• Standard Display

• Standard Video

• Onsite Display only

daypartingScheduled

capout

Flexible reporting only

A binary indicator informs the user whether the ad event had dayparting enabled or disabled at the time of the recorded event.

On: dayparting was active during the capout period

Off: dayparting was inactive during the capout period

advDate

Dimension

The date the ad was delivered

10/21/2022

advHour

Dimension

The hour the ad was delivered

16

purchasedDate

Dimension

The date the attributed product was purchased

2022

purchasedHour

Dimension

The hour the attributed product was purchased

10/21/2022

daysDifference

Dimension

The difference in hours divided by 24. The metric will display the number of days between when the ad was served and the attributed purchase occurred.

• *Example**: an 11pm ad leading to a 1 am sale the next day would have a 0 day difference

2

campaignId

Dimension

Campaign ID of the requested report

1234567890

campaignName

Dimension

Campaign name of the request report

Fall Promotional Sale

lineItemId

Dimension

Line item ID of the requested report

10987654321

lineItemName

Dimension

Line item name of the requested report

Fall Sale - Camping Gear

retailerName

Dimension

Retailer name of the retailer the line item served on

Camping Shop

pageTypeName

Dimension

Retailer page type where the ad was served. Page types include:
home, search, productDetail, category, confirmation, checkout, merchandising, deals

category

keyword

Dimension

Keyword or phrase used to land on the search page where an ad creative was rendered

advProductId

Dimension

Advertised product ID; this references the same ID used in Catalogs

426456

advProductName

Dimension

Advertised product name

Camping Jacket, W small

advProductCategory

Dimension

Category of product advertised; categories are standardized across brands and retailers, which may differ from retailer-specific categories

camping > clothing > women

advProductGtin

Dimension

Advertised product Global Trade Item Number (GTIN), if available; also known as European Article Number (EAN) or Universal Product Code (UPC)

advProductMpn

Dimension

Advertised product Manufacturer Part Number (MPN), if available

purchasedProductId

Dimension

Purchased product ID; this references the same ID used in Catalogs

426456

purchasedProductName

Dimension

Purchased product name

purchasedProductCategory

Dimension

Category of product purchased; categories are standardized across brands and retailers, which may differ from retailer-specific categories

Camping Jacket, W small

purchasedProductGtin

Dimension

Purchased product Global Trade Item Number (GTIN), if available; also known as European Article Number (EAN) or Universal Product Code (UPC)

purchasedProductMpn

Dimension

Purchased product Manufacturer Part Number (MPN), if available

advEngagement

Dimension

Type of ad engagement the purchase was attributed to.

Available options are:
imp for impression or click for clicks

click

advToPurchasedProductRelationship

Dimension

Attribution rule used to match the impression or click to a sale.

Available options are:
same sku, same parent sku, same taxonomy, same brand, same seller

same sku

salesChannel

Dimension

Sales channel the attributed purchase was made through.

Available options are:
online for sales attributed to an ad that was served and purchased online or in-app

offline for sales to an ad that was served online but purchase in store.

online

attributionWindow

Dimension

Lookback click and view attribution window of the requested report. The attribution window is based on the parameters selected in the report API request. See Get Started

• *Post-Click (C) lookback window
• *7, 14, 30 days

Post-view (V) lookback window
0, 1, 7, 14, 30 days

• *Example: **A C14V07 means that the click attribution (C) window was 14 days and view (V) attribution window was 7 days.
• *Note**: that the Post-View lookback window cannot be greater than the Post-Click lookback window.

C07V07

attributedSales

Metric

Sales revenue attributed to a click or impression

8.68

attributedUnits

Metric

Units sold attributed to a click or impression

1