Revenue Report

The revenue report serves as a vital tool for supply account owners, such as retailers, enabling them to grasp the origins of their retail media revenue. It offers comprehensive visibility across all advertisers, media platforms, and sales channels, encompassing direct, indirect, and private market avenues.

This report delves into crucial aspects, including generated revenue, delivered impressions, clicks, average rates, and overall performance metrics. Through this API only, supply partners gain the ability to construct detailed reports by accessing a myriad of metrics and dimensions, empowering them with actionable insights to optimize their strategies effectively.

Endpoints

The report generation uses an asynchronous endpoint that is used to receive the report creation request (using a POST request); then, using the report id generated, it's possible to check the report status and download the output results using the following GET endpoint requests.

Verb	Endpoint	Description
POST	`/retail-media/reports/revenue`	Request a retailer revenue report creation
GET	`/reports/{reportId}/status`	Get status of a specific report
GET	`/reports/{reportId}/output`	Download output of a specific report

Attributes

Attribute	Data Type	Description
`id`	string	Supply Account ID to pull results for Note: for apps with access to multiple supply accounts, it is also possible to use an `ids` array for multiple IDs, allowing to pull results across multiple accounts. e.g. `"ids":["supplyAccountId_1","supplyAccountId_2"]` Accepted values: int64 Writeable? N / Nullable? N
`reportType`	enum	Report types are pre-packaged reports that allow the specification of the report breakdown. They enable reports to view revenue distribution by advertiser, brand, environment, page category, and page type. The metrics and dimensions in these report types are limited. Use the `metrics` and `dimensions` arrays to build your report for additional fields. Note*: when metrics and dimensions are used, the report type is ignored. Accepted values: `advertiser`, `brand`, `environment`, `productCategory`, `pageType` Writeable? N / Nullable? Y
`revenueType`	enum	The revenue type used to filter report results. If the revenue type filter is not specified, the report will return all existing revenue data for sponsored products and preferred deals within the specified timeframe. Accepted values: `auction`, `preferred` Writeable? N / Nullable? Y
`soldBy`	enum	The sales channel of indirect sold, direct sold, or private market. This is an optional filter that can be used to narrow down results. Accepted values: `directSold`, `indirectSold`, `privateMarket` Writeable? N / Nullable? Y
`buyType`	enum	The campaign buying strategy. This optional filter can be used to filter down results Accepted values: `auction`, `preferredDeals`, `sponsorship` Writeable? N / Nullable? Y
`skuRelations`	enum	The attributed rule used to match an impression/click to a sale. The filter will narrow down results of the attributed rules set by the advertiser at the campaign level. Accepted values: `sameSku`, `sameParentSku`, `sameCategory`, `sameBrand`, `sameSeller` Writeable? N / Nullable? N
`format`	enum	The format type the report should return results Accepted values: `json`, `json-compact`, `json-newline`, `csv` Writeable? N / Nullable? N
`campaignType`	enum	The campaign type to filter results Accepted values: `all`, `sponsoredProducts`, `onSiteDisplays` Default: `all` Writeable? N / Nullable? N
`salesChannel`	enum	The sales channel where attributed sales originated Accepted values: `all`, `online`, `offline` Default: `all` Writeable? N / Nullable? N
`advertiserTypes`	list<string>	The advertiser type where campaigns originated from Accepted values: `retailer`, `brand`, `seller` Writeable? N / Nullable? N
`clickAttributionWindow`	enum	The post-click attribution window, defined as the maximum number of days considered between a click and a conversion for attribution; conversions are attributed to the date of conversion, not the date of click. Defaults to campaign settings if omitted; must be specified if `viewAttributionWindow` is one of the accepted values. Accepted values: `none`, `7D`, `14D`, `30D` Writeable? N / Nullable? Y
`viewAttributionWindow`	enum	The post-view attribution window, defined as the maximum number of days considered between an impression and a conversion for attribution; conversions are attributed to the date of conversion, not the date of impression. Defaults to campaign settings if omitted; must be less than or equal to `clickAttributionWindow`; must be specified if `clickAttributionWindow` is one of the accepted values. Accepted values: `none`, `1D`, `7D`, `14D`, `30D` Writeable? N / Nullable? Y
`dimensions`	list<enum>	An array of strings used to define which dimensions to see in the report Accepted values: refer to Metrics and Dimensions for the complete list of supported dimensions Writeable? N / Nullable? Y
`metrics`	list<enum>	An array of strings used to define which metrics to see in the report Accepted values: refer to Metrics and Dimensions for the complete list of supported metrics Writeable? N / Nullable? Y
`startDate`	timestamp	Start date of the report (inclusive) Accepted values: `yyyy-mm-ddThh:mm:ss`(in ISO-8601 ) Writeable? N / Nullable? N
`endDate`	timestamp	End date of the report (inclusive) Accepted values: `yyyy-mm-ddThh:mm:ss`(in ISO-8601 ) Writeable? N / Nullable? N
`timezone`	string	Time zone to consider in the metrics calculation,`startDate` and `endDate` Accepted values: IANA (TZ database) time zones (example: `America/New_York`, `Europe/Paris`, `Asia/Tokyo`, `UTC`) Default: `UTC` Writeable? N / Nullable? Y

📘
Metrics and Dimensions
For a complete list of all supported metrics and dimension, check out the Metrics and Dimensions

Generate Revenue Report

https://api.criteo.com/{version}/retail-media/reports/revenue

Sample Request

curl -L 'https://api.criteo.com/{version}/retail-media/reports/revenue' \
-H 'Content-Type: application/json' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>' \
-d '{
  "data": {
        "type": "SSPRevenueReport",
        "attributes": {
          "id": "203209148566716416",
          "revenueType": "auction",
          "soldBy": "directSold",
          "buyType": "auction",
          "skuRelations": [
            "sameSku"
          ],
          "format": "json",
          "campaignType": "sponsoredProducts",
          "salesChannel": "online",
          "clickAttributionWindow": "7D",
          "viewAttributionWindow": "1D",
          "dimensions": [
              "date",
              "hour",
              "advertiserType",
              "accountName",
              "campaignName",
              "activityType",
              "advProductId",
              "advProductName",
              "placementName",
              "taxonomy1Name",
              "taxonomy2Name",
              "taxonomy3Name"      
          ],
          "metrics": [
              "numberOfCampaigns",
              "numberOfSkus",
              "clicks",
              "units",
              "ctr",
              "cr",
              "workingMedia",
              "netRevenue"
          ],
          "startDate": "2024-04-10T21:14:53.816Z",
          "endDate": "2024-04-10T21:14:53.816Z",
          "timezone": "UTC"
     	 }
    }
  }
}'

Sample Response

{
    "data": {
        "type": "RetailMediaReportStatus",
        "id": "22fa642d-ab8a-463c-a2f6-fb174c2f72dd",
        "attributes": {
            "status": "pending",
            "rowCount": null,
            "fileSizeBytes": null,
            "md5Checksum": null,
            "createdAt": null,
            "expiresAt": null,
            "message": null
        }
    }
}

Get status of specific report

https://api.criteo.com/{version}/retail-media/reports/{reportId}/status

Sample Request

curl -L 'https://api.criteo.com/{version}/retail-media/reports/22fa642d-ab8a-463c-a2f6-fb174c2f72dd/status' \
-H 'Accept: application/json' \
-H 'Authorization: Bearer <MY_ACCESS_TOKEN>'

Sample Response

{
    "data": {
        "type": "RetailMediaReportStatus",
        "id": "22fa642d-ab8a-463c-a2f6-fb174c2f72dd",
        "attributes": {
            "status": "success",
            "rowCount": 2,
            "fileSizeBytes": 341,
            "md5Checksum": "f43cf2503a31a100f7b81db3c14d3fae",
            "createdAt": "2023-07-10T16:00:32.000Z",
            "expiresAt": "2023-07-17T16:00:32.000Z",
            "message": null
        }
    }
}

Download Output of a Specific Report

https://api.criteo.com/{version}/retail-media/reports/{reportId}/output

Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/reports/2e733b8c-9983-4237-aab9-17a42f426xx/output" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

Sample Responses

Report broken down by advertiser by JSON format

[
    {
        "date": "2024-04-10",
        "hour": 15,
        "advertiserType":"seller",
        "accountName": "Account A",
        "campaignName": "CampaignABC",
        "placementName": "viewSearchResult",
        "activityType": "imp",
        "advProductId": "14364409",
        "advProductName": "360 Deluxe (PC/Mac) - 5 Devices",
        "taxonomy1Name": "computers & tablets",
        "taxonomy2Name": "software",
        "taxonomy3Name": "antivirus, security & utility software",
        "numberOfCampaigns": 1,
        "numberOfSkus": 1,
        "clicks": 0,
        "units": 1,
        "ctr": null,
        "cr": null,
        "workingMedia": 0,
        "netRevenue": 0
    },
    {
        "date": "2024-04-10",
        "hour": 11,
        "advertiserType":"brand",
        "accountName": "Account A",
        "campaignName": "CampaignXYZ",
        "placementName": "viewSearchResult",
        "activityType": "click",
        "advProductId": "15325425",
        "advProductName": "Mini On-Ear Bluetooth Kids Headphones - Pink",
        "taxonomy1Name": "audio",
        "taxonomy2Name": "headphones",
        "taxonomy3Name": "over-ear headphones",
        "numberOfCampaigns": 1,
        "numberOfSkus": 1,
        "clicks": 0,
        "units": 1,
        "ctr": null,
        "cr": null,
        "workingMedia": 0,
        "netRevenue": 0
    },
    {
        "date": "2024-04-10",
        "hour": 10,
        "advertiserType":"seller",
        "accountName": "Account B",
        "campaignName": "CampaignDEF",
        "placementName": "viewItem_API",
        "activityType": "imp",
        "advProductId": "17701444",
        "advProductName": "City Pro Electric Scooter",
        "taxonomy1Name": "sports, recreation & transportation",
        "taxonomy2Name": "electric transportation",
        "taxonomy3Name": "electric scooters",
        "numberOfCampaigns": 1,
        "numberOfSkus": 1,
        "clicks": 0,
        "units": 1,
        "ctr": null,
        "cr": null,
        "workingMedia": 0,
        "netRevenue": 0
    }
]

Responses

Response	Description
🔵 `200`	Call executed with success
🔴 `400`	Common Validation Errors endDate cannot be more than 100 days from startDate - Using a date range with more than 100 days apart reportType invalid - calling an unsupported report type will throw a 400 error timeZone must be a valid timezone - using a time zone value that is not listed in the list tz database time zones format invalid - using an unsupported file format

Response

Description

🔵 200

Call executed with success

🔴 400

Common Validation Errors

endDate cannot be more than 100 days from startDate - Using a date range with more than 100 days apart
reportType invalid - calling an unsupported report type will throw a 400 error
timeZone must be a valid timezone - using a time zone value that is not listed in the list tz database time zones
format invalid - using an unsupported file format