- Specify your time zone (list available in our Timezones Supported guide)
- Keep track of your category history
- Benefit from a nearly real-time look into your data and campaign performance
- ROAS and AverageCart metrics are now available for every attribution model (including PC30D, PC7D, PC1D, PV24H, and PC30DPV24H)
- Omnichannel campaigns are easier to analyze, with the xDevice parameter and the inclusion of PV24H and client attribution as new attribution models
- App campaigns metrics have been renamed for clarity
Changes to requests
Below is a summary of the changes that you’ll want to reflect in your requests.Additional updates
- There are now no restrictions on the number of dimensions (previously 3) or the order of dimensions (previously a limited set of combinations/ordering)
- We removed that non-time dimensions (advertiser, adset, category) when requested would return both the id and name dimension. Now you must explicitly request the one you’d like
- We removed the behavior where the AdvertiserId dimension was always added, whether or not it was requested
- The returned key will always match the requested key. Metrics previously were returned with translated keys. For example, if you requested “SalesPc”, the response would be “Sales PC” and translated based on user language
- Category names that were unknown previously had the translated value of “Unknown”. This will no longer be translated
- We now report explicitly on each category currently disabled or enabled. Previously, any categories that were disabled at the time of the request the stats were grouped into an “Other” category dimension
New metrics in Statistics 2022-01
You can now slice and dice your data with 100+ new metrics across marketing goals and channels, including App, Web, and Store campaigns. Below are some of the new ways that you can analyze your campaigns’ performance through Statistics 2022-01.
Some metrics allow for specifying the device, attribution, and deduplication parameters.
Metrics are created with a common structure, such as:
SalesAllPc30dClientAttribution
The naming follows the following pattern: [Measurement][Devices][AttributionModel][LookbackWindow]
All metrics available in Criteo Commerce Growth are available through the Statistics API. To explore all available metrics, dimensions, and options, see the Statistics guide.