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Guides

Welcome to Criteo Retail Media API

The Criteo retail media API helps you unlock a range of possibilities to help you enhance your media performance from any platform. Our suite of tools empowers you to seamlessly create, launch, and monitor your campaigns, providing a comprehensive view of your performance. Our APIs have been been instrumental in helping our marketing partners, agencies, brands and retailers grow their marketing business.

Campaign Management

Campaign managed endpoints designed to meet the diverse needs of our clients and partners, our dynamic retail media API allows you to:

  • Seamlessly oversee and optimize all your retail media campaigns and line items
  • Tailor setups, from budget allocations to attributions and balances
  • Fine-tune line item bids, pacing, and flight dates with precision
  • Access and explore advertiser SKUs within retailer’s catalogs
  • Select the product SKUs to zero in on with each line item for maximum impact
  • Strategically target and bid on keywords to help drive optimal results for your line items


  • Data Insights

    Access comprehensive campaign performance reports featuring:

  • Detailed insights categorized by page types, keywords, products, and product categories
  • Attain clarity on attribution performance across all your active media channels
  • Harness the power of customizable reporting with multi-dimensional capabilities. Craft tailored reports by combining the metrics that matter most to you