Set up your API connection to answer your business needs

Next, you’ll want to define the scope of your API and define which domains your app needs to access. This ensures your app can connect to the right endpoints and it is split in two steps.

First, choose the Criteo product that you’d like to build with: Criteo Marketing Solutions (Management Center) or Criteo Retail Media (i.e. select a Service). Click on Save to access to the Authorization section.

🚨 Once you click on save, you won't be able to switch between Marketing Solutions, Publisher or Retail Media anymore! So please chose carefully (and in case you made a mistake it is not that bad, just create a new app 😉)

From there, you can select which Authorization to access. You need to specify whether you need “read only” or “manage” access to your end users’ accounts. For example, you may want “read only” to retrieve campaign details, or you might want “manage” permissions so you can set CPCs for campaigns.

💡 You can update the Authorizations as much times as you want before validating your app through the Generate consent link button

You will find here a list of available Authorizations in the Developer Dashboard:

Criteo Marketing Solutions:

Available

Reporting: Generate custom reports. Slice and dice your data across marketing goals and channels, including App, Web, and Store campaigns  
Targeting: Select domains/apps or publisher content that you want to include or exclude for displaying ads
Catalog: Retrieve your product catalog, add and edit your product details. Get status reports on your recent imports

Coming soon

Campaign: Set CPCs by campaign or campaign category, retrieve campaign details, and export reports 
Budgets: Retrieve information on budget type, active budget status, and the status of related campaigns
Categories: Retrieve information for an entire account portfolio and/or across different geographic locations
Audiences: Create, update, or delete your Contact Lists using your own CRM segments or your lists from a third-party.
Creative: Use a third-party creative that is displayed by an external creative provider at display time (while still using Criteo Engine for media buying and product recommendation)
Reco: Call the Criteo Reco on your own website, leveraging our Shopper Graph and Product Graph