Campaigns

📘

New Campaign Taxonomy

Criteo campaigns follow a three-tier structure:
Campaigns, Ad Sets, and Ads.

Your marketing objective and Campaign spend limit are specified at the Campaign level.

Targeting controls and bid targets are set at the Ad Set level. Several Ad Sets can be linked to the same Campaign.

Ads are the actual media that is used to address the audience of a given Ad Set. There can be many Ads associated with a given Ad Set.

 

Campaign API Endpoint

https://api.criteo.com/preview/marketing-solutions/campaigns

Introduction

Criteo's Campaign API allows you to retrieve information about the current configuration of your advertising Campaigns and create new ones.

Campaigns define an advertising objective and an overall spend limit across your related Ad Sets.

This API allows you to search for Campaigns based on filters, create campaigns and update your Campaigns' objectives and spend limits.