Overview
What changed?
The five following formats have been redesigned and renamed:Flagship, Showcase, Butterfly, Digital Shelf Talker and Display Panel.
The mobile-specific formats Branded Header and Interactive Header were integrated into the new formats.
TheIAB Banners remain unchanged.
Format Type | Legacy Formats | New Formats |
|---|---|---|
Commerce Display | Flagship | Commerce Display Spotlight |
Commerce Display | Showcase | Commerce Display Grid Shelf |
Commerce Display | Butterfly | Commerce Display Grid Duet |
Commerce Display | Branded Header (Mobile) | Now integrated into the new formats |
Commerce Display | Interactive Header (Mobile) | Now integrated into the new formats |
Display Banners | Digital Shelf Talker | Branding Display Grid Solo |
Display Banners | Display Panel | Branding Display Spotlight Solo |
Display Banners | IAB Banners | IAB Banners (unchanged) |
The documentation for the legacy formats remains available here.
Standard SKU Counts per Format
The table below shows the standard number of SKUs displayed per format.SKU counts reflect the standard format behavior and can be overridden depending on the retailer setup or specific implementation needs.