Onsite Display (New)
This page gives an overview of the new Onsite Display Formats and maps the changes with the legacy formats
Overview
As of November 2025, Criteo has improved and revamped five formats for Onsite Display. Those formats are simpler to implement and fit better with current standards and technical constraints. We strongly recommended using the new formats for any new implementation, as legacy formats will be progressively phased out.
What changed?
The five following formats have been redesigned and renamed: Flagship, Showcase, Butterfly, Digital Shelf Talker and Display Panel.
The mobile-specific formats Branded Header and Interactive Header were integrated into the new formats.
TheIAB Banners remain unchanged.
| Format Type | Legacy Formats | New Formats |
|---|---|---|
| Commerce Display | Flagship | Commerce Display Spotlight |
| Commerce Display | Showcase | Commerce Display Grid Shelf |
| Commerce Display | Butterfly | Commerce Display Grid Duet |
| Commerce Display | Branded Header (Mobile) | Now integrated into the new formats |
| Commerce Display | Interactive Header (Mobile) | Now integrated into the new formats |
| Display Banners | Digital Shelf Talker | Branding Display Grid Solo |
| Display Banners | Display Panel | Branding Display Spotlight Solo |
| Display Banners | IAB Banners | IAB Banners (unchanged) |
The documentation for the legacy formats remains available here.
Updated 10 days ago
You can now explore the new formats by navigating the pages of this section.