Introduction
This page provides an overview of various digital ad formats available in the Criteo Retail Media solution. Each format is tailored to meet specific advertising goals, (maximizing visibility, increasing user engagement, or seamlessly integrating ads into a platform’s user experience). There are three main categories of formats.- Onsite Display including:
- Commerce Display Grid Duet,
- Commerce Display Spotlight,
- Commerce Display Grid Shelf,
- Branding Display Grid Solo,
- Branding Display Spotlight Solo.
- The Sponsored Products format,
- The Video formats, including:
- The Commerce Video Spotlight format,
- The Branding Video Standout format,
- The Commerce Video Grid Duet format.
Onsite Display Formats
What changed?
The five following formats have been redesigned and renamed:Flagship, Showcase, Butterfly, Digital Shelf Talker and Display Panel.
The mobile-specific formats Branded Header and Interactive Header were integrated into the new formats.
TheIAB Banners` remains unchanged.
Format Type | Legacy Formats Name | New Formats Name |
|---|---|---|
Commerce Display | Flagship | Commerce Display Spotlight |
Commerce Display | Showcase | Commerce Display Grid Shelf |
Commerce Display | Butterfly | Commerce Display Grid Duet |
Commerce Display | Branded Header (Mobile) | Now integrated into the new formats |
Commerce Display | Interactive Header (Mobile) | Now integrated into the new formats |
Display Banners | Digital Shelf Talker | Branding Display Grid Solo |
Display Banners | Display Panel | Branding Display Spotlight Solo |
Display Banners | IAB Banners | IAB Banners (unchanged) |
Sponsored Products
Sponsored products are native ads that appear directly within a retailer’s product listings or search results, blending seamlessly with the site’s content.Discover the Sponsored Products guide here.
Video Formats
You will find in the video section the documentation for:- The Commerce Video Spotlight format,
- The Branding Video Standout format.
- The Commerce Video Grid Duet format.