Formats overview
This page gives a brief overview of all the Ad formats available to render Ads in the RM Criteo solution
Introduction
This page provides an overview of various digital ad formats available in the Criteo Retail Media solution.
Each format is tailored to meet specific advertising goals, (maximizing visibility, increasing user engagement, or seamlessly integrating ads into a platform's user experience).
There are two main categories of formats: Sponsored products and Onsite Display.
Onsite Display includes Commerce Display formats as well as Display banners.
For video ads, the available format is Commerce Video Spotlight.
Sponsored Products
Sponsored products are a native ad format specifically designed for product placement within e-commerce platforms.
These ads appear in locations where users typically browse for items, such as search results or product category pages. They blend seamlessly into the natural shopping experience but are distinguished with "Sponsored" or "Ad" labels.
Learn more about the specifications for this format here.
Onsite Display
Onsite Display is categorized into two main groups:
- Commerce display that include Flagship, Showcase, Butterfly, Branded Header and Interactive Header.
- Display banners that include IAB, Display Panel and Digital Shelf Talker.
In the pages of this section, we detail the specifications, use cases, and integration guidelines for each ad format to effectively render and manage ads across different environments.
Overview of the Onsite Display ad formats
For a comprehensive overview of the creative formats, you can also visit the Criteo Help Center where you will find creative examples, design guidelines, dos & don'ts for each format.
Commerce display formats
For desktop
Flagship
This is a hero ad format that serves as the primary branding unit on a webpage. Often placed in prominent areas such as a homepage, this format is used for maximum brand exposure, often encompassing larger real estate and interactive elements.
Learn more about the specifications for this format here.
Butterfly
This refers to a dual-panel ad format where two banner-like elements are displayed on either side of a webpage or digital content. It creates a visual “wingspan” effect, providing more space for branding and content while surrounding the user's viewing area.
Learn more about the specifications for this format here.
Showcase
This is a premium display format used for high-impact visuals, often allowing for richer media or multiple content blocks within a single ad unit. Showcases can feature product galleries, animations, or a mixture of video and static images to deliver a powerful brand message.
Learn more about the specifications for this format here.
For mobile
Branded Header
Similar to the interactive header, the branded header is focused on static branding. This format places the brand’s logo, slogan, or key message in a prominent location at the top of a webpage, ensuring consistent brand presence as users navigate through the content.
Learn more about the specifications for this format here.
Interactive Header
An interactive header is a dynamic and engaging format placed at the top of a webpage.
This header ad allows for interactive elements like dropdown menus, embedded videos, or scrolling content, helping to capture user engagement immediately upon page load.
Learn more about the specifications for this format here.
Display Banners
IAB Banners
IAB banners are a standardized digital advertising format as defined by the Interactive Advertising Bureau (IAB).
These include traditional banner ads like 300x250 (Medium Rectangle) or 728x90 (Leaderboard). They are typically used for static or animated image ads and ensure compatibility across various platforms.
Learn more about the specifications for this format here.
Digital Shelf Talker
This is a digital version of the in-store shelf talker.
This format is designed to highlight special promotions, product information, or brand messaging, usually near the product listings or digital shelves to capture customer attention in an online retail setting.
Learn more about the specifications for this format here.
Display Panel
Display panel is a larger format of digital ad that can be embedded into a webpage or app, typically found in high-visibility areas such as headers, sidebars, or full-page interstitials. These panels can display static, animated, or rich media content and are often used to maximize brand visibility.
Learn more about the specifications for this format here.
Updated 2 months ago