Video Formats
Overview of the available Criteo Video Ad Formats
This section presents the two video-based ad formats available for integration in Retail Media:
- Commerce Video Spotlight (CVS)
- Branding Video Standout (BVS)
- Commerce Video Grid Duet (CVGD)
Both leverage VAST 4.2 for video delivery, support desktop and mobile layouts, and include configurable rendering keys for creative consistency across placements.
Commerce Video Spotlight (CVS)
CVS is a commerce-focused format combining a video and a shoppable product zone.
It is designed to bridge branding impact and product engagement, it adapts responsively and supports optional interaction and styling parameters (e.g., legal text, color mode, redirect behavior).
Branding Video Standout (BVS)
BVS is a storytelling-oriented format that merges brand video, image, and message elements into a unified layout. It supports CTA interaction, consistent redirect logic, and a modular design that aligns with both awareness and commerce goals.
Commerce Video Grid Duet (CVGD)
CVGD is a commerce-focused video format that pairs a vertical branding video with a scrollable product zone. It supports VAST integration, CTA redirection, and responsive design for consistent performance across devices.
Updated 10 days ago
You can now dive into our video formats in more details by visiting the pages below.