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This section presents the two video-based ad formats available for integration in Retail Media:
  • Commerce Video Spotlight (CVS)
  • Branding Video Standout (BVS)
  • Commerce Video Grid Duet (CVGD)
Both leverage VAST 4.2 for video delivery, support desktop and mobile layouts, and include configurable rendering keys for creative consistency across placements.

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Commerce Video Spotlight (CVS)

CVS is a commerce-focused format combining a video and a shoppable product zone.
It is designed to bridge branding impact and product engagement, it adapts responsively and supports optional interaction and styling parameters (e.g., legal text, color mode, redirect behavior).

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Branding Video Standout (BVS)

BVS is a storytelling-oriented format that merges brand video, image, and message elements into a unified layout. It supports CTA interaction, consistent redirect logic, and a modular design that aligns with both awareness and commerce goals.

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Commerce Video Grid Duet (CVGD)

CVGD is a commerce-focused video format that pairs a vertical branding video with a scrollable product zone. It supports a CTA redirection and responsive design for consistent performance across devices.

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